Cronut

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Cronut® cross-section

A Cronut is a croissant-doughnut pastry invented by New York City pastry chef Dominique Ansel of Dominique Ansel Bakery.[1][2] The pastry resembles a doughnut and is made from croissant-like dough which is filled with flavored cream and fried in grapeseed oil. A trademark was registered for the name "cronut" at the United States Patent and Trademark Office.[3][4]

Official Cronut pastries are sold only at the Dominique Ansel Bakery locations in New York City, Los Angeles, Tokyo, and London.

Origin[edit]

In 2013, bakery owner Dominique Ansel created the pastry out of dough similar to that of a croissant (a pastry that he had been more familiar with) with flavored cream inside.[5][6]

The Cronut was introduced on May 10, 2013 at Ansel's bakery, Dominique Ansel Bakery, in New York's Soho neighborhood. On the same night, a blogger from Grub Street, the online restaurant blog from New York magazine, reported on the new pastry.[5][7] The post resulted in much interest and online circulation, and by the third day, a line of over 100 people had formed outside the shop to buy it.[6] Leading to the Cronut being named by TIME magazine as one of the best "extremely fun" inventions of 2013 [8].

Within nine days of introducing the pastry to the Bakery's menu, Ansel filed for a trademark for the "Cronut" name.[9]

Similar products[edit]

After the release of the Cronut, similar products have sprung up throughout the world.[10][11][12][13][14][15]

Dominique Ansel released an At-Home Cronut Recipe in his cookbook, Dominique Ansel: The Secret Recipes, in 2015, for bakers to attempt in their own homes. Like the original pastry made at Ansel's bakeries, the process also takes three days to make.[16]

Charitable campaigns[edit]

In July 2013, Dominique Ansel Bakery launched a series of charitable campaigns with the Cronut to benefit the Food Bank for New York City.[17] The Cronut Project campaign, sponsored by Dominique Ansel and three staffmembers at BBH, benefited the Food Bank for New York City by raising over US$6,000 in six days with only twelve Cronut pastries.[18]

In September 2013, Dominique Ansel Bakery partnered with Shake Shack to offer Cronut Hole Concretes, featuring Cronut Holes and brown butter caramel custard. Hundreds lined up as early as 4 a.m. for a chance to purchase one of these 1000 concretes. All proceeds, over $5,300, went to the NYPD Widows and Children Fund and Madison Square Park Conservancy.[19]

At a live auction in October 2013 benefiting City Harvest (a New York City food rescue organization) Dominique Ansel, with auctioneer Nicholas Lowry and Questlove, auctioned a dozen freshly baked Cronut pastries for $14,000 in less than twenty minutes.[20][21]

Reception[edit]

Writing for the Village Voice in May 2013, Tejal Rao proclaimed the Cronut Ansel's "masterpiece."[22] Time magazine named the Cronut one of the best "extremely fun" inventions of 2013.[8]

See also[edit]

References[edit]

  1. ^ Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life - Grub Street New York
  2. ^ "Meet the Cronut: Croissant-Donut Hybrid Takes Pastry World by Storm - ABC News". Abcnews.go.com. 2013-05-20. Retrieved 2014-04-19. 
  3. ^ Katie Little (2013-06-07). "Cronut Mania Spawns Imitators and a Trademark Rush". Cnbc.com. Retrieved 2014-04-19. 
  4. ^ USPTO. "Cronut". Retrieved 30 January 2014. 
  5. ^ a b "Eureka! From Gone Girl to the selfie stick – how one great idea can change your life". The Guardian. November 6, 2015. 
  6. ^ a b Shunk, Laura (2013-12-04). "Cronut Wizard Dominique Ansel: "I Want to Make the World of Pastry Exciting"". Blogs.villagevoice.com. Archived from the original on 2014-02-13. Retrieved 2014-02-26. 
  7. ^ Merwin, Hugh (May 9, 2013). "Introducing the Cronut, a Doughnut-Croissant Hybrid That May Very Well Change Your Life". Grub Street. 
  8. ^ a b Staff, TIME (2013-11-13). "The 25 Best Inventions of the Year 2013". TIME. Archived from the original on 2018-01-17. Retrieved 2018-01-17. 
  9. ^ Brendan O'Connar (May 8, 2015). "The Mysterious Persistence of the Cronut". New York Times. 
  10. ^ "The 'Cronut'…Er, That's the 'Doughssant'…Has Arrived In St. Louis « CBS St. Louis". Stlouis.cbslocal.com. 2013-07-08. Retrieved 2014-04-19. 
  11. ^ Tenny Tatusian Cronut in LA: Semi Sweet Bakery to introduce the Crullant Los Angeles Times-Jun 27, 2013
  12. ^ 'Cronut' craze has made it to Jacksonville June 28, 2013 FCN
  13. ^ A homemade version of the Cronut Minneapolis Star Tribune-Jun 26, 2013
  14. ^ "Good Food - From cronut to zonut, pastry fever comes to Sydney". Smh.com.au. 2013-06-14. Retrieved 2014-04-19. 
  15. ^ "Where to get cronuts in London". 2013-08-23. Retrieved 2015-09-24. 
  16. ^ "Dominique Ansel's At-Home Cronut". ABC News. Retrieved 2016-07-05. 
  17. ^ Want A Cronut? Donate To A Food Bank | Fast Company | Business + Innovation
  18. ^ "The Cronut Project". Retrieved October 22, 2013.
  19. ^ "Hundreds line up at Shake Shack for Cronut Hole Concrete, mix of frozen custard and cinnamon-sugar cronut holes". New York: NY Daily News. 2013-09-17. Retrieved 2014-04-19. 
  20. ^ Tishgart, Sierra (2013-10-23). "Someone Paid $14,000 for a Dozen Cronuts - Grub Street New York". Grubstreet.com. Retrieved 2014-04-19. 
  21. ^ Jen Chung in Food on Oct 23, 2013 1:41 pm (2013-10-23). "A Dozen Cronuts Sold For $14,000". Gothamist. Archived from the original on 2013-12-03. Retrieved 2014-04-19. 
  22. ^ Tejal Rao (2013-05-10). "The Cronut Is a Doughnut-Croissant Love Child". The Village Voice. Retrieved 2014-08-13. 

External links[edit]