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Frisbee (TV channel)

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Frisbee
CountryItaly
HeadquartersRome
Programming
Language(s)Italian
Picture format576i (SDTV)
Ownership
OwnerSwitchover Media (2010-2013)
Discovery Italia (2013-present)
Sister channelsK2
History
Launched12 June 2010[1]
Links
Websitefrisbeetv.it
Availability
Terrestrial
DigitalChannel 44

Frisbee is an Italian TV channel marketed towards a children audience of 3–12-year-olds, owned by Discovery Italia.

History

Frisbee was launched by Switchover Media on 12 June 2010.[1] The channel was marketed at a male audience as a "Channel of Heroes".[1]

After Switchover was acquired by Discovery Communications, On 30 June 2013 the channel rebranded in order to target a female audience and switched its aspect ratio to 16:9.[2]

On 30 April 2015 the channel rebranded again and changed its focus to a general 4-9 year old audience.[3]

Programs

During the beginning of the channel's existence (2011-2015), almost all the programmes featured were ex-Jetix shows acquired from Disney-ABC International Television which meant for the first few years, the channel would not need to acquire any new programming. Frisbee's top-drawing programs for the first few months were Transformers: Robots in Disguise, Spider-Man: The Animated Series, MegaMan NT Warrior, and Sonic X.[1]

The current schedule currently focuses on the preschool demographic, featuring shows such as Curious George. Until mid-2019 there was a FRISBEEMINI block which aired shows aimed at preschoolers, however it was removed due to the channel shifting exclusively to that demographic. During the night it airs programs present on its sister channel K2, such as Oggy And The Cockroaches alongside shows from Discovery like Cake Boss.

Current

Former

Notes

  1. ^ a b c d Calder, Kate (October 22, 2010). "New Italian kids channels bank on digital switchover". Kidscreen. Retrieved March 12, 2014.
  2. ^ Nuova Grafica K2 Frisbee 30/06/2013, retrieved 2021-03-17
  3. ^ https://www.primaonline.it/2015/04/29/201925/discovery-cambia-veste-grafica-a-frisbee-dal-30-aprile-nuovi-logo-e-visual-identity-per-il-canale-kids/
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