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Frisbee (TV channel)

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This is an old revision of this page, as edited by ShaggyRogers12345 (talk | contribs) at 23:28, 10 January 2022 (→‎Programs). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Frisbee
CountryItaly
HeadquartersRome
Programming
Language(s)Italian
Picture format576i (SDTV)
Ownership
OwnerSwitchover Media (2010-2013)
Discovery Italia (2013-present)
Sister channelsK2
History
Launched12 June 2010[1]
Links
Websitefrisbeetv.it
Availability
Terrestrial
DigitalChannel 44

Frisbee is an Italian TV channel marketed towards a children audience of 4 to 14-year-olds,[2] owned by Discovery Italia.

History

Frisbee was launched by Switchover Media on 12 June 2010.[1] The channel was marketed at a male audience as a "Channel of Heroes".[1]

After Switchover was acquired by Discovery Communications, On 30 June 2013 the channel rebranded in order to target a female audience and switched its aspect ratio to 16:9.[3]

On 30 April 2015 the channel rebranded again and changed its focus to a general 4-14 year old audience.[2]

Programs

During the beginning of the channel's existence (2011-2015), almost all the programmes featured were ex-Jetix shows acquired from Disney-ABC International Television which meant for the first few years, the channel would not need to acquire any new programming. Frisbee's top-drawing programs for the first few months were Transformers: Robots in Disguise, Spider-Man: The Animated Series, MegaMan NT Warrior, and Sonic X.[1]

The current schedule currently focuses on the preschool demographic, featuring shows such as Curious George. Until mid-2019 there was a FRISBEEMINI block which aired shows aimed at preschoolers, however it was removed due to the channel shifting exclusively to that demographic. During the night/graveyard slots it airs programs present on its sister channel K2, such as Oggy And The Cockroaches alongside shows from Discovery like Cake Boss.

Current

Former

Notes

  1. ^ a b c d Calder, Kate (October 22, 2010). "New Italian kids channels bank on digital switchover". Kidscreen. Retrieved March 12, 2014.
  2. ^ a b "Discovery cambia veste grafica a Frisbee. Dal 30 aprile nuovi logo e visual identity per il canale kids". 29 April 2015.
  3. ^ Nuova Grafica K2 Frisbee 30/06/2013, retrieved 2021-03-17
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