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WZPW

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WZPW
File:WZPWLOGO.JPG
Frequency92.3 MHz
BrandingPower 92.3
Programming
FormatRhythmic contemporary
Ownership
OwnerRegent Communications
WFYR, WGLO, WIXO, WVEL
History
First air date
October 17, 1990
Call sign meaning
PoWer
Technical information
ClassB
ERP19,500 watts
Links
Websitehttp://www.powerpeoria.com/

WZPW (92.3 FM, "Power 92.3") is a radio station in Central Illinois with a rhythmic contemporary music format. WZPW in Peoria, Illinois broadcasts at 92.3 MHz with an ERP of 19,500 watts and is owned by Regent Broadcasting.

History

WZPW originally signed on the air in October 1990 as Urban Contemporary WBGE (B-92), but by the end of the decade they would start incorporating Rhythmic pop,shifting the station's format direction. WBGE was sold in early 2000 to become what was the first of two radio stations for AAA Entertainment in the Peoria market. It spent less than a year as an Urban AC station known as "Cool 92" before flipping to CHR/Rhythmic in the fall of 2000 as POWER 92. The call letters were changed to WZPW.

In 2001 WZPW began expanding its format into the Bloomington area, where they were heard on WRPW. In early 2002, WZPW upgraded its signal to 19 kW and moved to a new tower near Kickapoo, Illinois. By 2006, WZPW and WRPW stopped simulcasting after AAA sold WZPW to Regent Broadcasting. AAA kept WRPW, however, later selling it and its sister properties in Bloomington, Illinois to Great Plains Media. In September 2007, the Rhythmic format on WRPW ceased to exist as Great Plains Media relaunched the radio station with an FM Talk format as "Cities 92-9," leaving WZPW as the only surviving part of the previously-successful simulcast.

The station currently broadcasts Radio Data System information, identifying on-screen as "The Rhythm of the City, POWER 92-3" and also identifying the title and artist of the currently playing song.

Current personalities

As of August 18, 2008, the on-air lineup of WZPW consisted of:

  • Mornings: The Morning Rush with Amanda
  • Middays: Steph
  • Afternoons/Nights: JP

The station is also an affiliate of the syndicated MTV TRL Hip-hop Countdown, as well as Sunday Nite Slow Jams.