Jump to content

Urge (drink)

From Wikipedia, the free encyclopedia

This is an old revision of this page, as edited by Ilikenwf (talk | contribs) at 18:06, 5 March 2014 (Undid revision 598169400 by 50.170.31.67 (talk) This is getting out of hand. Spam warning posted on user page.). The present address (URL) is a permanent link to this revision, which may differ significantly from the current revision.

Urge
TypeCitrus soda
ManufacturerThe Coca-Cola Company
DistributorCoca Cola Norway
Country of origin Norway
Introduced1996
ColorCarotene E160a
VariantsSurge, Urge Intense
Related productsVault
WebsiteUrge

Urge is a citrus flavored soft drink produced by Coca-Cola Norway. It is the Norwegian predecessor of Surge. It was introduced in Norway in 1996 as a test product. Surge was launched in the United States in 1997. Surge and Urge are no longer sold anywhere else, but after a steady decline, Urge sales increased greatly in Norway, reaching a market share near 10%,[1] despite receiving no marketing since its initial launch. Urge was available in Norway in 0.5L and 1.5L bottles, and later also in 0.33L cans, but in Q1 of 1999 the 1.5L bottles were taken off the market, due to unsatisfactory sales.[2] The cans also vanished from the market a few years later, leaving only the 0.5L bottles. It has a high sugar content at 68 grams per 0.5L bottle.[3]

Urge Intense: Energy drink variant of Urge

Urge 1.5L bottles was relaunched to the Norwegian market on September 1, 2008. The relaunch is credited to a massive campaign by the consumers on the internet community Facebook.[2]

An energy drink version, Urge Intense, was launched in Q1 2009. A raspberry flavored version ("Red Sting") was released in April 2010. In May 2012 an orange flavored version was launched ("Inferno").[4]

Sales in Denmark and Sweden ceased in 2001. Urge is presently only produced in Norway, however it has also been imported to other countries, including the United States.

Nutritional facts
Per 100 ml:[5]
Energy 238 kJ / 56 kcal
Protein 0 g
Carbohydrates 13.5 g
Fat 0 g

References

  1. ^ Urge focus group held by Coca Cola Company 2007-04-30
  2. ^ a b "Magnus (17) overbeviste Coca-Cola". Retrieved 5 January 2009. (Norwegian)
  3. ^ Urge 0.5L bottle label
  4. ^ "URGE INTENSE INFERNO I BUTIKK!". Retrieved 25 May 2012. (Norwegian)
  5. ^ "Urge product page on cocacola.no". The Coca-Cola Company. Retrieved 5 January 2009. (Norwegian)
Retrieved from "https://en.wikipedia.org/w/index.php?title=Urge_(drink)&oldid=598284302"