WDVI

WDVI

Rochester, New York
Broadcast area	Rochester area
Frequency	100.5 MHz (HD Radio)
Branding	Mix 100.5
Programming
Format	FM/HD1: Hot adult contemporary HD2: Build-a-Bear Radio
Ownership
Owner	iHeartMedia (Citicasters Licenses, Inc.)
Sister stations	WAIO, WHAM, WHTK, WKGS, WNBL, WVOR
History
First air date	1963 (as WVOR-FM)
Former call signs	WVOR-FM (1963-2006)
Call sign meaning	DVI = DrIVe (callsign transposed, previous branding)
Technical information
Facility ID	37546
Class	B
ERP	50,000 watts
HAAT	146 meters
Transmitter coordinates	43°2′1.00″N 77°25′18.00″W
Links
Webcast	Listen Live
Website	https://rochestersmix.iheart.com/

WDVI is a hot adult contemporary station in Rochester, New York, broadcasting on 100.5 FM. The station is owned and operated by iHeartMedia. Its studios are located at the Five Star Bank Plaza building in downtown Rochester, and its transmitter site is in Victor, New York.

History

100.5 was previously known as WVOR-FM, a hot adult contemporary music station for many years. The station was owned by the Lincoln Group before being sold to American Radio Systems (ARS), a forerunner of CBS Radio. ARS was forced to sell the station to Jacor to meet Federal Communications Commission (FCC) ownership restrictions. Jacor would later be absorbed by Clear Channel (now iHeartMedia).

WVOR-FM rebranded from "Mix 100.5" to "The Drive" in 2006, leaning its direction towards adult album alternative; the WVOR calls would be placed on sister station WISY, in nearby Canandaigua. The station is still a Mediabase hot adult contemporary reporter, however. The AAA lean was dropped in 2012.

On June 30, 2017 at 5PM, WDVI returned to its previous brand as "Mix 100.5".

Previous Logo

External links

• WDVI in the FCC FM station database
• WDVI in Nielsen Audio's FM station database