|This article does not cite any sources. (August 2010) (Learn how and when to remove this template message)|
|Broadcast area||New Orleans metropolitan area
Baton Rouge, Louisiana
|Slogan||'90s to Now|
|Frequency||104.1 MHz (also on HD Radio)|
|First air date||November 15, 1968 (as KHOM-FM)|
|Format||Adult Top 40
HD2: New Rock
|Callsign meaning||K Voo DU (a play on the "doo" in Voodoo)|
|Former callsigns||KHOM-FM (1968-1998)
(Clear Channel Broadcasting Licenses, Inc.)
|Sister stations||WNOE-FM, WODT, WQUE-FM, WRNO-FM, WYLD, WYLD-FM|
KVDU (Voodoo 104) is an adult top 40 outlet serving the New Orleans area. The iHeartMedia, Inc. station is licensed to Houma, Louisiana and broadcasts at 104.1 MHz with an ERP of 100 kW. Its transmitter is located in South Vacherie, Louisiana, and its studios are located in Downtown New Orleans.
When 104.1 originally signed on the air on November 15, 1968, it was KHOM-FM. It was licensed to Houma, Louisiana and only targeted that area, but in 1989, it moved its transmitter atop the 2,000 foot 92.3 (WCKW-FM) tower in Vacherie, Louisiana, allowing the signal to penetrate into the New Orleans and Baton Rouge areas, as well as the Lafayette area and many counties in Mississippi. The station remained licensed to Houma, but dropped the MOR format for oldies, which is how it remained until late 1994 when B-97 (WEZB-FM) abandoned their Top 40 programming in favor of News/Hot Talk. The owner, Raymond A. Saadi, decided to leave the suffering oldies format and fill the vacant Top 40 slot as "Mix 104.1." The station kept the heritage KHOM calls for a period of time, then eventually changed them to KUMX to reflect the "Mix" format. The station was later bought by iHeartMedia (then known as Clear Channel Communications), who also owned/acquired four other FM's; WQUE-FM, WYLD-FM, WNOE-FM, and KMEZ, which was KKND (Alternative rock) at the time, and located at 106.7 on the FM dial. Because Clear Channel owned other stations in the market, they tightened Mix 104.1's playlist in order to avoid crossing into their other stations' audience.
The move to Top 40 paid off ratings-wise until 2000 when WEZB-FM fully evolved back into the original Top 40 outlet in New Orleans. At this point, the playlist on Mix 104.1 had been extremely small for some time. People in the New Orleans area responded to the tight playlist and the heritage Top 40's return by making the switch back to WEZB-FM. The ratings fell and continued to slowly fall. On June 29, 2001, at 6 AM, "Mix" signed off with "When It's Over" by Sugar Ray. It then began stunting with construction sound effects. It flipped to classic rock as "104-1 The Fox" (under new calls KFXN-FM) at 5 PM that same day, and debuted with an "All Beatles Weekend." The first song played was "Sgt. Pepper's Lonely Hearts Club Band." Unfortunately, the new format quickly turned out to be a dismal failure. In 2002, it returned to top 40 as the adult-leaning "104.1 KISS-FM" (under new calls KSTE-FM) but wasn't getting the audience it needed to stay afloat. By November 2003, it shifted to Rhythmic Top 40, but this didn't help their ratings. In July 2005, it flipped to a gospel format as "Hallelujah 104.1", under new calls KHEV.
After 13 months in the gospel format, Clear Channel decided to replace it with active rock on November 13, 2006, and in the process, inherited "The Rock of New Orleans" slogan from sister station WRNO-FM, who on the same day dropped their heritage rock/classic rock for all-talk.
On November 20, 2006, Clear Channel decided to keep the WRNO calls at 99.5 and replace the KHEV calls with the new calls KYRK.
On July 1, 2010, KYRK changed their format to classic rock, branded as "104.1 The Brew". The station's former format was moved to their HD2 signal at that time. On July 19, 2010, KYRK changed their call letters to KOBW to go with the "The Brew" branding. "The Brew" was positioned as "Classic Rock for a New Generation", which played mostly late 60s, 70s, 80s, and early 90s classic rock tracks. Unfortunately, the ratings for "The Brew" were not as promising.
On June 30, 2011, KOBW changed their format to a "GenX"-type adult top 40 format as "Voodoo 104", with emphasis on retro-themed hits from the late 1980s, 1990s and early 2000s, along with current hits, using the slogan "Retro, Rock, Dance, & Everything In Between". The Brew's final song was "It's The End of The World As We Know It (And I Feel Fine)" by R.E.M., while Voodoo's first song was "Let's Get It Started" by The Black Eyed Peas. The following day, KOBW changed their call letters to KVDU to go with the "Voodoo 104" branding.
As of January 2012, KVDU has begun shifting towards a conventional Adult Top 40 direction with most of the retro and "Gen X" songs being reduced and more currents being played. A majority of the currents tend to lean Rhythmic, but do balance out with Hot AC tracks in the mix.
As of early 2014, the station dropped the "Retro, Rock, Dance, & Everything In Between" slogan in favor of the new slogan "90's to Now."
- Voodoo 104 website
- Query the FCC's FM station database for KVDU
- Radio-Locator information on KVDU
- Query Nielsen Audio's FM station database for KVDU