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City Canandaigua, New York
Broadcast area Rochester area/Finger Lakes
Branding Sunny 102.3
Slogan Canandaigua's Variety Station
Canandaigua's Christmas Station (Nov.-Dec.)
Frequency 102.3 MHz(also on HD Radio)
102.3-2 FM: Oldies ("Cool Oldies")
First air date July 16, 1974 (1974-07-16) (as WCGR-FM)
Format Soft Adult Contemporary
Christmas music (Nov.-Dec.)
ERP 3,400 watts
HAAT 86 meters
Class A
Facility ID 8505
Transmitter coordinates 42°51′47.00″N 77°19′22.00″W / 42.8630556°N 77.3227778°W / 42.8630556; -77.3227778
Callsign meaning W Voice Of Rochester
Former callsigns WCGR-FM (1974–1975)
WFLC (1975–1989)
WLKA (1989–1996)
WMHX (1996–1998)
WISY (1998–1999)
WMAX-FM (July 30–August 2, 1999)
WISY (1999–2006)
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Sister stations WAIO, WDVI, WHAM, WHTK, WKGS, WNBL
Webcast Listen Live (via iHeartRadio)
Website radiosunny.iheart.com

WVOR (102.3 FM) is a radio station broadcasting a soft adult contemporary format. Licensed to Canandaigua, New York, USA, the station serves the Rochester area. The station is owned by iHeartMedia, Inc..[1] Its studios are located at the One HSBC Plaza building in downtown Rochester, and its transmitter site is in Canandaigua. The station also plays Christmas music during the holidays.


The station went on the air July 16, 1974 as WCGR-FM, a simulcast of middle-of-the-road station WCGR (1550 AM).[2] It became WFLC in 1975[3] and dropped the WCGR simulcast in favor of country music;[4] the call letters stood for "Wayne Finger Lakes Country."[5] The call letters changed to WLKA on May 15, 1989. On February 19, 1996, the station changed its call sign to WMHX; the station then changed to WISY on March 1, 1998, to WMAX-FM on July 30, 1999, back to WISY on August 2, 1999. and to the current WVOR on June 27, 2006.[6] The WVOR call sign was "parked" on 102.3 after the station that held that call sign, a heritage Rochester FM station now known as WDVI, changed its call sign and format in 2006. WVOR now has an HD 2 channel, an oldies format.[7]


  1. ^ "WVOR Facility Record". United States Federal Communications Commission, audio division. 
  2. ^ Broadcasting Yearbook 1975 (PDF). 1975. p. C-126. Retrieved September 20, 2014. 
  3. ^ "Call letters" (PDF). Broadcasting. September 8, 1975. Retrieved September 20, 2014. 
  4. ^ Broadcasting Yearbook 1976 (PDF). 1976. p. C-131. Retrieved September 20, 2014. 
  5. ^ Broadcasting-Cable Yearbook 1981 (PDF). 1981. p. C-156. Retrieved September 20, 2014. 
  6. ^ "WVOR Call Sign History". United States Federal Communications Commission, audio division. 
  7. ^ "HD radio". 

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