|City||Syracuse, New York|
|Broadcast area||Syracuse metropolitan area|
Central New York's|
(also on HD Radio via WSYR-FM-HD2)
|First air date||1941|
|Format||Urban adult contemporary|
5,000 watts (day)|
1,000 watts (night)
|Former callsigns||WAGE (1941-1954)|
(CC Licenses, LLC)
|Sister stations||WBBS, WSYR, WSYR-FM, WWHT, WYYY|
|Webcast||Listen Live (via iHeartRadio)|
WHEN (620 kHz "Power 620") is a commercial AM radio station in Syracuse, New York. WHEN airs an urban adult contemporary radio format and is owned by iHeartMedia. The station carries "The Steve Harvey Morning Show" and the "Keith Sweat Hotel," which are syndicated by iHeart subsidiary Premiere Networks.
The station's offices and studios are on Plum Street in Syracuse. The transmitter is off Old Liverpool Road in Liverpool. Programming is simulcast on the HD sub channel for WSYR-FM 106.9 FM HD-2.
WHEN first signed on in 1941 as a 1,000-watt daytimer, started by local real estate agent Frank Revoir, under the call sign WAGE. At first it operated as a Mutual Broadcasting System network affiliate. Then it carried the NBC Blue Network and stayed with that service when it became ABC. By the mid 1940s, WAGE got permission to broadcast at 1,000 watts around the clock. Daytime power was increased to its present 5,000 watts in 1949 using a non-directional antenna, but it is still required to reduce power at night to 1,000 watts using a directional antenna, to avoid interfering with other stations on AM 620.
Switch to WHEN
In 1954, the station was acquired by the Meredith Corporation, founder of WHEN-TV, the city's first television station, which had signed on in 1948. AM 620 became WHEN, sharing the television station's call letters. WHEN became an affiliate of CBS Radio News and began airing middle of the road music with a sizable news staff.
In the 1970s, the station became famous for playing a jingle during the testing of the Emergency Broadcast System, a practice that was outlawed by the Federal Communications Commission by the end of the decade. This jingle version was spoofed by the band Negativland in the song "It's All In Your Head FM." The producer of the song was Jerry Moss.
1970s and 1980s
During the 1970s and 1980s, WHEN became a dominant station in the Syracuse metropolitan area, once again affiliating with ABC for world and national news. Under the ownership first of Meredith Corporation and then of the Roy H. Park organization (Park Communications), WHEN regularly topped the ratings in prime 18-49 demographic by offering a full-service personality adult contemporary format with a 24-hour-a-day, 7 day a week newsroom operation.
WHEN was one of the pioneer adult contemporary stations in the country during the early 1970s. It was aimed specifically at young adult listeners who had grown up with the first generation of rock music and still enjoyed upbeat contemporary songs, but had begun to regard most top 40 stations as too juvenile in their presentation. The station blended an adult presentation with up-tempo music and full service information elements, serving as a model for other stations seeking a similar audience, along with format pioneers like WGAR in Cleveland, WGR in Buffalo and WNBC in New York City. The formula kept WHEN a market leader for a decade and a half, until late in the 1980s when many music listeners began moving to FM. A retro website that documents "62 WHEN," its programs, promotions and personalities during the late 1970s and into the 1980s, can be found at 62WHEN.com.
Move to Sports Talk
In the early 1990s, WHEN changed to a talk and sports format, with play-by-play of Buffalo Bills football, Syracuse Chiefs minor league baseball and Syracuse Crunch AHL hockey. In 1999, the station was bought by Clear Channel Communications, a forerunner of current owner iHeartMedia. Clear Channel also owned WHEN's chief news/talk competitor 570 WSYR. So WHEN became an all-sports station, allowing WSYR to concentrate on local news and talk programming. WHEN kept its schedule of Bills, Chiefs and Crunch play by play, and used syndicated sports shows.
Becoming Power 620
On December 22, 2010, WHEN changed its format to urban adult contemporary, branded as "Power 620." The same format had been heard on co-owned 106.9 WPHR. But that station became a full-time simulcast of WSYR, giving its talk radio format an FM outlet. To continue serving the African-American community in and around Syracuse, iHeart moved WPHR's format to AM 620.