KKMY

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KKMY
KKMY 1045KissFM logo.png
City Orange, Texas
Broadcast area Beaumont/Port Arthur/Orange
Golden Triangle
Branding 104.5 Kiss FM
Slogan Beaumont's New Hit Music
Frequency 104.5 MHz (also on HD Radio)
HD2/103.3: Urban "103.3 The Beat"
Translator(s) 103.3 K277AG (Beaumont)
First air date 104.5: 1972 (as KZOM-FM)
103.3: April 29, 1998
Format 104.5: Rhythmic Top 40
HD2/103.3: Urban Contemporary
Language(s) English
ERP 104.5: 100,000 watts
103.3: 90 watts
HAAT 104.5: 233 meters (764 ft)
103.3: 51.3 m (168 ft)
Class 104.5: C1
103.3: D
Facility ID 104.5: 62239
103.3: 51844
Callsign meaning KK MY(ix) (previous format)
Former callsigns KZOM-FM (1/1980-4/1980)
KZOM (1980-1984)
Affiliations Premium Choice
iHeartRadio
Owner iHeartMedia, Inc.
(Capstar TX LLC)
Sister stations KCOL-FM, KYKR, KIOC, KLVI
Webcast Listen Live
Listen Live (HD2)
Website kiss1045fm.com
1033thebeat.com (HD2)

KKMY, "104.5 Kiss FM", is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle (Beaumont, Port Arthur and Orange) and is owned by iHeartMedia, Inc..

Station background[edit]

The station is playing hit music from iHeartMedia, Inc. Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience.[1] This choice of direction pits the station against Cumulus Media's adult-leaning Top 40/CHR KQXY. Before the station went to rhythmic top 40 it was adult contemporary as MIX 104.5.

KKMY-HD2; "103.3 The Beat"[edit]

On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.[2]

[edit]

KKMY1045.png

References[edit]

  1. ^ "KKMY Brownsville Kisses Into Town" from Radio Insight (December 26, 2011)
  2. ^ "Beat Launches In Beaumont" from Radio Insight (August 1, 2014)

External links[edit]

Coordinates: 30°09′22″N 93°59′10″W / 30.156°N 93.986°W / 30.156; -93.986