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City Murdock, Florida
Broadcast area Port Charlotte area
Branding 98.9 MyFM
Slogan Best Variety of the 80s, 90s and Now
Frequency 98.9 MHz
First air date 1998-11-02 (as WHHD)
Format Hot AC
ERP 5,500 watts
HAAT 104 meters
Class A
Facility ID 82071
Transmitter coordinates 27°0′9.00″N 82°10′54.00″W / 27.0025000°N 82.1816667°W / 27.0025000; -82.1816667
Former callsigns WHHD (1998-2001)
Affiliations Premium Choice Today's Hits
Owner iHeartMedia, Inc.
(CC Licenses, LLC)
Webcast Listen Live
Website 989myfm.com

WBCG is a radio station licensed to Murdock, Florida. Owned by iHeartMedia, Inc., the station broadcasts a hot adult contemporary music format branded as 98.9 My FM, syndicated from iHeartMedia, Inc.'s Premium Choice network.[1]


The station was assigned the call sign WHHD on November 2, 1998. On November 26, 2001, the station changed its call sign to the current WBCG.[2]

On May 5, 2014 the station re-branded from Beach 98.9 to 98.9 MyFM, maintaining its Hot AC format.[1]


  1. ^ a b "WBCG Revamps As MYfm". Radio Insight. Retrieved 5 May 2014. 
  2. ^ "WBCG Call Sign History". United States Federal Communications Commission, audio division. 

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