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55KRC: The Talk Station
City of license Cincinnati, Ohio
Broadcast area Cincinnati, Ohio
Branding 55KRC The Talk Station
Slogan "The Talk Station"
Frequency 550 kHz
First air date 1922
Format News/Talk
Power 5,000 watts day
1,000 watts night
Class B
Callsign meaning "Kodel Radio Company"
Affiliations Fox News Radio
Premiere Radio Networks
Talk Radio Network
Owner iHeartMedia, Inc.
(Citicasters Licenses, Inc.)
Website 55KRC

WKRC (550 AM) is a radio station based in Cincinnati, Ohio that is owned by iHeartMedia, Inc. and broadcasts at 550 kHz. Broadcasting under the branding of 55KRC, the station is a news/talk outlet featuring a local morning show and national hosts like Glenn Beck, Rush Limbaugh, Sean Hannity, Dave Ramsey, Mark Levin, and Coast to Coast AM. Studios are in Cincinnati, and the transmitter is in Cold Spring, Kentucky.

WKRC is the former sister station to WKRC-TV in Cincinnati, both having been owned by Taft Broadcasting and later Clear Channel (now known as iHeartMedia), until the television station was sold to Newport Television, LLC.

The station was a charter member of the CBS Radio Network, and was one of the 16 stations that aired the first CBS network program on September 18, 1927.

WKRC is now owned by iHeartMedia; ironically, 50,000 watt WLW and WKRC are now sister stations, even though they are major competitors.

Despite the similarities in their call letters, WKRC was not the inspiration behind the television show WKRP in Cincinnati. The show was inspired by show creator Hugh Wilson's experiences at WQXI in Atlanta. The similarity of the two sets of call letters was used as a joke on the program.


In the 1990s, Jacor attempted to create a second WLW in the Cincinnati market, renaming WKRC to WLWA. In 1994, the failed attempt became 550 WCKY. The station's callsign has since returned to WKRC.

Before becoming a primarily talk station, WKRC featured a full-service adult contemporary music format for many years.

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Coordinates: 39°00′29″N 84°26′39″W / 39.00806°N 84.44417°W / 39.00806; -84.44417