Abrams is Chairman/Chief Executive Officer. In April 2015, the company announced that Tommy Harper would become Chief Operating Officer, overseeing daily operations. Harper, who also serves as Executive Producer on Star Wars Episode VII: The Force Awakens, has worked with Abrams on numerous past film projects. In May 2015, Ben Stephenson left the BBC where he had been head of drama to helm Bad Robot Television. Lindsey Weber leads Bad Robot's feature film division. Bryan Burk serves as Executive Vice President of the company.
The production logo has appeared since 2001, featuring a red rectangular headed robot running through a meadow silhouetted until it appears suddenly in front of the camera, followed by voices provided by two of Abrams' children, Henry and Gracie Abrams, saying "Bad robot!" Although some fans believe that the name comes from a line in the animated film The Iron Giant, Abrams told Entertainment Weekly that it simply came to him during a writers' meeting.
In February 2013, it was announced that Bad Robot would be partnering with the Valve Corporation to produce possibly a Half-Life or Portal film in the distant future. Bad Robot released a trailer entitled "Stranger" (otherwise known as S.), it was rumoured to be J.J. Abrams' next film or television project, perhaps even a Lost spin-off, but it was finally explained to be promoting S., J.J. Abrams and Doug Dorst's new novel, as a new trailer for S. was released. As of August 2015, Bad Robot Productions will be working on Team Fortress 2, specifically the new game mode "PASS Time" for the TF2 Beta.