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'''Coca-Cola Zero''', also called '''Coke Zero''', is a [[diet cola|low-calorie cola]] produced by [[The Coca-Cola Company]].<ref>{{cite web|url=http://www.coca-cola.co.uk/brands/coke-zero.html |title=Coke Zero : Ingredients : Nutrition : GDA - Coca-Cola GB |publisher=Coca-cola.co.uk |date=2010-04-13 |accessdate=2014-01-24}}</ref> It is specifically marketed to men, who were shown to associate ''diet'' drinks with women.<ref>{{cite web|url=http://hbswk.hbs.edu/item/should-mens-products-fear-a-womans-touch |title=Should Men’s Products Fear a Woman’s Touch? |publisher=HBS |date=2013-11-13}}</ref> It is marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to [[Diet Coke]] which has a different flavor profile.<ref>[http://www.thedrum.com/news/2013/04/05/coke-zero-unveils-new-taste-experiment-ad Coke Zero unveils new ‘taste experiment’ ad] - The Drum, 5 April 2013</ref><ref>[http://www.coca-cola.co.uk/faq/products/difference-between-coke-zero-and-diet-coke.html FAQ: What's the difference between Diet Coke and Coke Zero?] - Coca-Cola, retrieved 6 April 2013</ref> In the United Kingdom, Coca-Cola Zero is being renamed to '''Coca-Cola Zero Sugar''' and is being reformulated to taste more like standard Coca-Cola. The new formulation was introduced in the United Kingdom in April 2016, with plans to roll it out in other countries in the following months.<ref>[https://www.theguardian.com/business/2016/apr/19/coca-cola-zero-renamed-uk-taste-more-like-coke-sugar] - Guardian, retrieved 19 April 2016</ref><ref>[http://www.coca-cola.co.uk/drinks/coca-cola-zero/coke-zero/] - Coca Cola, retrieved 19 April 2016</ref>
''I recommend you never have this drink. EVER!!!''

==Logo==
The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric [[typeface]] [[Avenir (typeface)|Avenir]] (or a customized version of it). Some details have varied from country to country.

==Ingredients==
All versions of Coca-Cola Zero sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coca-Cola Zero contains 96&nbsp;mg caffeine.<ref>{{cite web|url=http://www.coca-cola.co.uk/faq/ingredients/how-much-caffeine-is-in-diet-coke-coca-cola-and-coke-zero.html |title=How much caffeine is in Diet Coke, Coca‑Cola and Coke Zero? : FAQ - Coca-Cola GB |publisher=Coca-cola.co.uk |date=2010-04-13 |accessdate=2014-01-24}}</ref> Additionally, [[artificial sweeteners]] are used. In the U.S., this includes [[aspartame]] and [[acesulfame potassium]].<ref>{{cite news|url=http://www.huffingtonpost.com/2012/01/11/diet-coke-vs-coca-cola-zero_n_1199008.html|title=Diet Coke vs. Coca-Cola Zero: What's The Difference?|date=November 1, 2012|work=[[The Huffington Post]]|publisher=[[AOL]]|accessdate=28 December 2013}}</ref> However, the exact combination of sweeteners and preservatives used varies from market to market.

===Sweeteners and health concerns===
[[Sodium cyclamate]], a relatively inexpensive artificial sweetener banned by the [[Food and Drug Administration (United States)|U.S. Food and Drug Administration]] (FDA) since 1969 and once believed to be a [[carcinogen]], has been used in the Coca-Cola Zero versions produced in Germany, Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.<ref name=VA>''Venezuela analysis'', 12 June 2009, [http://www.venezuelanalysis.com/news/4516 Venezuela Orders End to Coca-Cola Zero Production]</ref> In June 2009, [[Venezuela]] ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.<ref name=VA/>

==Variants==
Coca-Cola Cherry Zero is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on 7 February 2007 at [[New York City]]'s [[Fashion Week]].<ref>[http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003538680 "Cherry Coke Gets Fresh Jay-Z graciel Remix"], Kenneth Hein, BrandWeek, 29 January 2007</ref>
Coca-Cola introduced a [[vanilla]]-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original [[Coca-Cola Vanilla]] in May 2007.<ref>[http://www.smartbrief.com/news/aaaa/industryBW-detail.jsp?id=0C3CA1C9-BF44-49DF-B831-4F455816E3AC Vanilla Coke is Back!], [[Business Wire]], 25 May 2007</ref> Coca-Cola Zero Vanilla is available in Australia, New Zealand, and the USA.

In February 2010, Caffeine Free Coca-Cola Zero was released in France.<ref>[http://www.cocac20web.fr/2010/02/15/le-coca-cola-zero-sans-cafeine-arrive-dans-vos-verres Le Coca-Cola Zéro sans caféine arrive dans vos verres], CocaColaWeb.fr, 15 February 2010</ref> In Japan, Coca-Cola Zero Free was launched in April 2010.<ref>[http://www.cocacola.co.jp/corporate/news/news_20100419_01.html Coca-Cola | News: Details], CocaCola.Co.jp, 26 April 2010</ref> In the Netherlands, "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011. In the USA, the product has been sold since July 2013.

Since 2017, a Lemon version is sold in Italy.

<gallery class="center">
File:Vanilla coke zero can.png|A US can of Coca Cola Vanilla Zero
File:Coke Cherry Zero cans.png|US Coca-Cola Cherry Zero cans, with a cherry zero logo.
File:Coke Zero cans.png|French can of Coca-Cola zero caffeine free next to a US zero can.
</gallery>
[[File:Coca Cola Zero 02.jpg|thumb|Coca Cola Zero 02]]

==Marketing==
Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency [[Crispin Porter + Bogusky]].<ref name="The Independent">{{Cite news|url=http://www.independent.co.uk/news/media/introducing-bloke-coke--is-this-now-the-real-thing-406556.html|title=Introducing 'Bloke Coke' - is this now the real thing?|publisher=[[The Independent]]|date=2006-07-04|accessdate=2009-06-12 | location=London | first1=Martin | last1=Hickman}}</ref> It is primarily marketed towards young adult males<ref>{{Cite book
| last = Tungate
| first = Mark
| publication-date = 2008
| year = 2008
| title = Branded Male: Marketing to Men
| publication-place = London and Philadelphia
| publisher = Kogan Page Limited
| pages = Chapter 3
| isbn = 978-0-7494-5011-3
}}</ref><ref name="self-litigation ads">Elliott, Stuart; 5 March 2007; "[https://www.nytimes.com/2007/03/05/business/media/05adcol.html Can’t Tell Your Cokes Apart? Sue Someone]"; ''[[The New York Times]]''; retrieved 6 March 2007.</ref> and has been nicknamed "Bloke Coke" in the UK.<ref name="The Independent"/> In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.<ref name="self-litigation ads"/> U.S. marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. [[viral marketing]] campaign that suggested the company's executives were so angry over the drinks' similarities, they were considering [[litigation|suing]] their coworkers for "taste infringement".<ref name="self-litigation ads" /> Continuing the theme, a Coca-Cola Zero ad at [[Super Bowl XLIII]] starring [[Troy Polamalu]] parodied Coke's iconic "[[Hey Kid, Catch!]]" commercial, which is interrupted by two Coca-Cola "brand managers" accusing Polamalu of "stealing" their commercial.<ref name="freep-09ads">{{cite web|last1=Hinds|first1=Julie|title=Super Bowl ads deliver big laughs|url=http://archive.freep.com/article/20090202/ENT03/902020367/Super-Bowl-ads-deliver-big-laughs|website=Detroit Free Press|accessdate=March 20, 2015|date=February 2, 2009}}</ref><ref name="abchron-meanjoezero">{{cite news|title=Coke to reprise ‘Mean Joe’ commercial for Super Bowl|url=http://www.bizjournals.com/atlanta/stories/2009/01/26/daily11.html|website=Atlanta Business Chronicle|accessdate=March 20, 2015}}</ref>

In Australia, the product's launch was promoted by a fake [[front group]]; the campaign included outdoor [[graffiti]] and online [[spamming]] that mentioned a [[fake blog]].<ref>[http://blog.marketingdoctor.tv/2008/03/20/tantillos-branding-bite-pepsi-goes-online-exclusively.aspx "Tantillo’s Branding Bite: Pepsi Goes Online (Exclusively)"] Marketing Doctor Blog. March 20, 2008.</ref><ref>[http://www.theage.com.au/news/breaking/coke-site-gets-zero-for-effort/2006/01/24/1138066785594.html "Coke Gets A Zero For Effort"] Marketing Doctor Blog. January 25, 2006.</ref> Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement<ref>{{cite web| url=http://www.thezeromovement.org/ | title=The Zero Movement | publisher=Tim Longhurst | accessdate=2006-07-24}}</ref> to comment on the ethics of Coke's activities.<ref>{{cite web| url=http://www.thezeromovement.org/quotes_on_the_coke_zero_movement.html | title=The Zero Coke Movement | accessdate=2006-07-24 |archiveurl = https://web.archive.org/web/20060718020320/http://www.thezeromovement.org/quotes_on_the_coke_zero_movement.html |archivedate = July 18, 2006}}</ref>

Coca-Cola Zero sponsors [[Fußball-Bundesliga|Bundesliga]] club [[Borussia Dortmund]], the NASCAR Sprint Cup Series [[Coke Zero 400|Firecracker 400]] at [[Daytona International Speedway]] in July, and also the [[Suzuka 8 Hours]] in Japan, a motorcycle endurance race.<ref>{{cite news|url=http://www.bvb.de/?%9ES%1B%E4%F4%9D|title=Partner}}</ref>

In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in many European countries with 150 of local most popular names for a summer-long "Share a Coke" campaign.<ref>{{cite web|url=http://www.brandchannel.com/home/post/Coke-Share-Campaign-051513.aspx |title=Coca-Cola Gets Personal in Europe with "Share a Coke" Campaign |publisher=Brandchannel.com |date=2013-05-15 |accessdate=2014-01-24}}</ref> The same campaign was used in North America the following summer.

In 2014, Coca-Cola relaunched Coke Zero with a "Just Add Zero" campaign in the UK and Ireland.

===Christmas 2013 Campaign===
For Christmas, 2013, Coke Zero launched an interactive website that allowed people to customize the designs of their [[Christmas jumper|Christmas sweater]].<ref>[http://blog.hubspot.com/marketing/best-holiday-marketing-campaigns-of-2013-list 7 Great Holiday Marketing Campaigns of 2013] Matthew Bushery. The Hubspot. December 2013. Retrieved 9 April 2014</ref> These knitted items of clothing have a significant role in [[United Kingdom]] Christmas traditions.<ref>[http://www.prdaily.com/Main/Articles/Coke_Zero_dares_fans_to_design_the_ugliest_Christm_15652.aspx# Coke Zero dares fans to design the ugliest Christmas sweater] Kevin Allen. PR Daily. November 2013. Retrieved 9 April 2014</ref> The concept behind the campaign was to subtly remind people that ads don't have to focus on the products to convey the warm, inviting essence of the holidays.<ref>[http://www.huffingtonpost.com/zach-kitschke/how-to-plan-an-epic-chris_b_4388740.html How to Plan an Epic Christmas Marketing Campaign] Zach Kitschke. The Huffington Post. December 2013. Retrieved 9 April 2014</ref>

On the website, people could detail the cut, pattern, and icons for their sweater.<ref>[http://www.adweek.com/news/technology/coke-zeros-digital-sweater-generator-calls-your-inner-knitter-153944 Coke Zero’s Digital Sweater Generator Calls on Your Inner Knitter] AdWeek. November 2013.</ref> and join a popularity contest.<ref>[http://www.psfk.com/2013/11/coca-cola-tacky-christmas-sweater.html#!C11c9 Coca-Cola helps fans create customer tacky Christmas Sweaters for the holidays.] Ross Brooks. PSFK. November 2013. Retrieved 9 April 2014</ref> Users could choose from Christmas trees and Santa’s head, to reindeers, sleighs, and turkeys.<ref>[http://www.fastcocreate.com/3021849/create-the-seasonal-horror-of-your-dreams-with-coke-zeros-holiday-sweater-generator Create the seasonal horror of your dreams with Coke Zero’s Holiday Sweater Generator] Rae Ann Fera. FastCoCreate.com Retrieved 9 April 2014</ref> This initiative was tied to a social media campaign<ref>[http://designtaxi.com/news/362216/Coca-Cola-Lets-You-Create-Your-Own-Ugly-Christmas-Sweater/ Coca-Cola Lets You Create Your Own Ugly Christmas Sweater] Anthea Quay. DesignTaxi. November 2013. Retrieved 9 April 2014</ref> where the top 100 sweater designs with the most votes were manufactured and shipped to the contest winners.<ref>[http://www.marketingmagazine.co.uk/article/1221623/coke-zero-invites-users-create-own-tacky-christmas-sweater Coke Zero invites users to create their own tacky Christmas sweater] Ben Bold. Marketing Magazine UK. November 2013. Retrieved 9 April 2014</ref>

The campaign was a partnership between Coca Cola and an independent advertising network, Droga5 New York.<ref>[http://www.localsurgemedia.com/content-development/learn-3-top-online-holiday-campaigns/ Learn From These 3 top Online Holiday Campaigns] Local Surge Media. January 2014. Retrieved 9 April 2014</ref>

According to the Coca-Cola Company, the website generated nearly 42,000 sweater designs in its first four days.<ref>[http://www.coca-colacompany.com/stories/tis-the-season-for-tacky-traditions-coke-zero-launches-online-sweater-generator ‘Tis the Season for Tacky Traditions: Coke Zero Launches Online Sweater Generator] Jay Moye. The Coca-Cola Company Press Center. November 2013. Retrieved 9 April 2014</ref>

==Distribution==
Coke Zero is sold in:
{{div col|3}}
*[[Afghanistan]]
*[[Albania]]
*[[Algeria]]
*[[Angola]]
*[[Argentina]] (since January 2007)
*[[Armenia]] (since March 2015)
*[[Aruba]] (since 2009)
*[[Australia]] (since January 2006, also ''Cherry'' and ''Vanilla Zero'')<ref>{{Cite news|url=http://www.smh.com.au/news/Business/CocaCola-Amatil-records-sweet-result/2006/05/03/1146335787382.html | title = Coca-Cola Amatil records sweet result | accessdate=2007-02-08 | work=The Sydney Morning Herald | date=3 May 2006}}</ref>
*[[Austria]] (since February 2007)
*[[Bahrain]]
*[[Barbados]]
*[[Belarus]]
*[[Belgium]] (since August 2006)
*[[Bolivia]] (since January 2007)
*[[Bosnia and Herzegovina]] (since January 2012)
*[[Brazil]] (since January 2007)<ref>{{cite web| url=http://www.ovendedorprofissional.com.br/producao/WebForms/wfrNoticiaDetalhe.aspx?IdNoticia=584 | title = Companhia lança Coca-Cola Zero no Brasil | accessdate=2007-01-16}}</ref>
*[[Bulgaria]] (since March 2013)
*[[Canada]] ( since February 2005 ) also available Coca Cola Vanilla Zero
*[[Chile]] (since April 2007)
*[[China]] (since January 2008)
*[[Colombia]] (since February 2008)
*[[Costa Rica]] (since September 2008)
*[[Croatia]] (since February 2007)
*[[Cyprus]] (since August 2007)
*[[Czech Republic]] (since January 2008)
*[[Denmark]] (since January 2007)
*[[Dominican Republic]] (since April 2008)
*[[Ecuador]] (since September 2007)
*[[Egypt]] (since July 2007)
*[[El Salvador]] (since November 2007)
*[[Estonia]] (since March 2008)
*[[Faroe Islands]] (since January 2007)
*[[Finland]] (since November 2006) also Cherry Zero
*[[France]] (since January 2007) also Caffeine Free Zero and Cherry Zero
*[[Georgia (country)|Georgia]]
*[[Germany]] (since July 2006) also Caffeine Free Zero
*[[Gibraltar]]
*[[Greece]] (since January 2007) also Caffeine Free Zero
*[[Guatemala]] (since May 2012)
*[[Honduras]]
*[[Hong Kong]] (since March 2007)
*[[Hungary]] (since April 2008)
*[[Iceland]] (since March 2007)
*[[India]] (Since September 2014 in 300ML tin cans and 400ML bottles)
*[[Indonesia]] (since February 2008)
*[[Iran]]
*[[Ireland]] (since June 2006)
*[[Israel]] (since March 2008)
*[[Italy]]
*[[Jamaica]] (since June 2009)<ref>{{cite web|url=http://www.jamaica-star.com/thestar/20090616/ent/ent4.html |title=Entertainment :: Coke Zero launched in Jamaica :: June 16, 2009 |publisher=The Jamaica Star |date=2009-06-16 |accessdate=2012-10-22}}</ref>
*[[Japan]] (since June 2007) also Caffeine Free Zero
*[[Jordan]] (since 2007)
*[[Kazakhstan]] (since April 2011)
*[[Kosovo]]
*[[Kuwait]]
*[[Lithuania]] (since March 2008)
*[[Latvia]] (since March 2008)
*[[Lebanon]]
*[[Lesotho]]
*[[Luxembourg]]
*[[Republic of Macedonia|Macedonia]] (since March 2013)
*[[Malaysia]] (since December 2014, previously sold as an unofficial imported product)
*[[Maldives]] (introduced in September 2015)
*[[Malta]]
*[[Mauritius]] (since August 2008)
*[[Mexico]] (since January 2007, rebranded as "Coca-Cola Sin Azúcar" in 2017)
*[[Moldova]] (since February 2017)
*[[Morocco]]
*[[Namibia]]
*[[Nepal]]
*[[New Zealand]] (since January 2006) also Vanilla Zero
*[[Netherlands]] (since February 2007) also Caffeine Free Zero
*[[Nicaragua]] (since early 2012)
*[[Nigeria]]
*[[Norway]] (since September 2006)<ref>{{cite web| url=http://www.handelsbladetfk.no/artikel.asp?artikelId=107825&strukturId=3&visa=1 | title=Handelsbladet Fk&nbsp;– Kraftig satsing på sukkerfri brus | accessdate=2006-10-13}}</ref>
*[[Oman]]
*[[Pakistan]]
*[[Palestinian territories]] (since February 2008)
*[[Panama]] (since February 2009)
*[[Papua New Guinea]] (since 2007)
*[[Paraguay]]
*[[Peru]] (since January 2007)<ref>[http://www.larepublica.com.pe/index.php?option=com_content&task=view&id=139676&Itemid=0 Diario La República - Online - Gonzalo Cerda: "Puede haber competencia en marcas de una misma empresa"<!-- Bot generated title -->]</ref>
*[[Philippines]] (since February 2008)
*[[Poland]] (since March 2008)
*[[Portugal]] (since May 2005)<ref>{{cite web| url=http://www.dnoticias.pt/default.aspx?file_id=dn01013203150507 | title=Coca-Cola Zero chega segunda-feira | accessdate=2005-05-17}}</ref>
*[[Puerto Rico]]
*[[Qatar]]
*[[Romania]] (since April 2007)
*[[Russia]] (since May 2015)
*[[Rwanda]] (since 2008)
*[[Saudi Arabia]]
*[[Serbia]] (since September 2007)
*[[Singapore]] (since February 2008)
*[[Slovakia]] (since January 2008)
*[[Slovenia]] (since January 2008)
*[[South Africa]] (since August 2008)
*[[South Korea]] (since April 2006)
*[[Spain]] (since June 2006)<ref>{{cite web| url=http://www.marketingnews.es/gran-consumo/noticia/1037622028005/coca-cola-espana-prepara-lanzamiento.1.html | title=Coca-Cola España prepara el lanzamiento de Coca-Cola Zero | publisher=Marketing News | accessdate=2010-02-17}}</ref> Also Caffeine free as Coca-Cola Zero Zero
*[[St. Kitts and Nevis]] (since September 2009)
*[[Sweden]] (since March 2007)
*[[Switzerland]] (since February 2007)
*[[Syria]] (since August 2009)
*[[Taiwan]] (since March 2007)
*[[Thailand]] (since May 2007)
*[[Trinidad and Tobago]] (since 2007)
*[[Tunisia]] (since 2008)
*[[Turkey]] (since February 2008)
* The [[Bahamas]]
*[[Uganda]] (since November 2011)
*[[Ukraine]] (since February 2017)
*The [[United Arab Emirates]] (since February 2008)
*The [[United Kingdom]] (since 10 June 2006)<ref>{{cite web| url=https://10keythings.com/10-key-things-about-coca-cola/ | title=About Coca-cola | publisher=10keythings }}</ref> Named Coca-Cola Zero Sugar-reformulated in 2016 to taste more like regular Coca-Cola. Also Cherry Coca-Cola Zero Sugar.
*The [[United States]] (since June 2005) also Caffeine free, Cherry and Vanilla Zero
*[[Uruguay]] (since December 2007)
*[[Uzbekistan]] (since 2007)
*[[Vietnam]] (since 2015)
*[[Zambia]]
{{div col end}}

==References==
{{Reflist|30em}}

==External links==
{{commons category|Coca-Cola Zero}}
* [http://www.cokezero.at/ Austrian Campaign website]
* [http://www.icoke.ca/ Canadian Campaign website]
* [http://www.coca-colazero.ch/ Swiss Campaign website]
* [http://www.cokezero.com/ United States Campaign website]

{{Varieties of Coca-Cola}}
{{Coca-Cola brands}}
{{Diet sodas}}

[[Category:Diet drinks]]
[[Category:Coca-Cola brands]]
[[Category:Cola brands]]
[[Category:2005 introductions]]

Revision as of 21:39, 28 May 2017

Coca-Cola Zero
TypeDiet Cola
ManufacturerThe Coca-Cola Company
Country of origin United States
Introduced2005
ColorCaramel E-150d
FlavorCola
VariantsCoca-Cola Zero Cherry
Coca-Cola Zero Vanilla
Caffeine Free Coca-Cola Zero
Related productsDiet Coke, Pepsi Max
Websitehttp://www.cokezero.com/

Coca-Cola Zero, also called Coke Zero, is a low-calorie cola produced by The Coca-Cola Company.[1] It is specifically marketed to men, who were shown to associate diet drinks with women.[2] It is marketed as having a taste that is indistinguishable from standard Coca-Cola, as opposed to Diet Coke which has a different flavor profile.[3][4] In the United Kingdom, Coca-Cola Zero is being renamed to Coca-Cola Zero Sugar and is being reformulated to taste more like standard Coca-Cola. The new formulation was introduced in the United Kingdom in April 2016, with plans to roll it out in other countries in the following months.[5][6]

The Coca-Cola Zero logo has generally featured the script Coca-Cola logo in red with white trim on a black background, with the word "zero" underneath in lower case in the geometric typeface Avenir (or a customized version of it). Some details have varied from country to country.

Ingredients

All versions of Coca-Cola Zero sold in various countries are based on the same flavoring formula, and all are carbonated. One liter of Coca-Cola Zero contains 96 mg caffeine.[7] Additionally, artificial sweeteners are used. In the U.S., this includes aspartame and acesulfame potassium.[8] However, the exact combination of sweeteners and preservatives used varies from market to market.

Sweeteners and health concerns

Sodium cyclamate, a relatively inexpensive artificial sweetener banned by the U.S. Food and Drug Administration (FDA) since 1969 and once believed to be a carcinogen, has been used in the Coca-Cola Zero versions produced in Germany, Italy, Spain, Portugal, Venezuela, Chile, and some Central American countries. It was used for a time in Mexico, before a consumer campaign led to its removal from the drink in 2008.[9] In June 2009, Venezuela ordered Coca-Cola to withdraw its Coca-Cola Zero product, as it contained more than the legal levels of sodium cyclamate.[9]

Variants

Coca-Cola Cherry Zero is a flavored variation of Coca-Cola Zero. In late January 2007, it was introduced to store shelves and was widely available throughout the United States before its official debut, which occurred on 7 February 2007 at New York City's Fashion Week.[10] Coca-Cola introduced a vanilla-flavored version, Coca-Cola Vanilla Zero, concurrently with the relaunch of the original Coca-Cola Vanilla in May 2007.[11] Coca-Cola Zero Vanilla is available in Australia, New Zealand, and the USA.

In February 2010, Caffeine Free Coca-Cola Zero was released in France.[12] In Japan, Coca-Cola Zero Free was launched in April 2010.[13] In the Netherlands, "Coca-Cola Zero Caffeine Free" has been sold since the start of 2011. In the USA, the product has been sold since July 2013.

Since 2017, a Lemon version is sold in Italy.

Coca Cola Zero 02

Marketing

Coca-Cola Zero was Coca-Cola's largest product launch in 22 years. The global campaign was done by creative agency Crispin Porter + Bogusky.[14] It is primarily marketed towards young adult males[15][16] and has been nicknamed "Bloke Coke" in the UK.[14] In the U.S., advertising has been tailored to its targeted market by describing the drink as "calorie-free" rather than "diet", since young adult males are said to associate diet drinks with women.[16] U.S. marketing has also emphasized its similarity in taste to sugared Coca-Cola through a 2007 U.S. viral marketing campaign that suggested the company's executives were so angry over the drinks' similarities, they were considering suing their coworkers for "taste infringement".[16] Continuing the theme, a Coca-Cola Zero ad at Super Bowl XLIII starring Troy Polamalu parodied Coke's iconic "Hey Kid, Catch!" commercial, which is interrupted by two Coca-Cola "brand managers" accusing Polamalu of "stealing" their commercial.[17][18]

In Australia, the product's launch was promoted by a fake front group; the campaign included outdoor graffiti and online spamming that mentioned a fake blog.[19][20] Once exposed, consumer advocates assailed the campaign as misleading and established the Zero Coke Movement[21] to comment on the ethics of Coke's activities.[22]

Coca-Cola Zero sponsors Bundesliga club Borussia Dortmund, the NASCAR Sprint Cup Series Firecracker 400 at Daytona International Speedway in July, and also the Suzuka 8 Hours in Japan, a motorcycle endurance race.[23]

In 2013, Coca-Cola swapped the logo on Coca-Cola, Diet Coke and Coke Zero bottles and cans in many European countries with 150 of local most popular names for a summer-long "Share a Coke" campaign.[24] The same campaign was used in North America the following summer.

In 2014, Coca-Cola relaunched Coke Zero with a "Just Add Zero" campaign in the UK and Ireland.

Christmas 2013 Campaign

For Christmas, 2013, Coke Zero launched an interactive website that allowed people to customize the designs of their Christmas sweater.[25] These knitted items of clothing have a significant role in United Kingdom Christmas traditions.[26] The concept behind the campaign was to subtly remind people that ads don't have to focus on the products to convey the warm, inviting essence of the holidays.[27]

On the website, people could detail the cut, pattern, and icons for their sweater.[28] and join a popularity contest.[29] Users could choose from Christmas trees and Santa’s head, to reindeers, sleighs, and turkeys.[30] This initiative was tied to a social media campaign[31] where the top 100 sweater designs with the most votes were manufactured and shipped to the contest winners.[32]

The campaign was a partnership between Coca Cola and an independent advertising network, Droga5 New York.[33]

According to the Coca-Cola Company, the website generated nearly 42,000 sweater designs in its first four days.[34]

Distribution

Coke Zero is sold in:

References

  1. ^ "Coke Zero : Ingredients : Nutrition : GDA - Coca-Cola GB". Coca-cola.co.uk. 2010-04-13. Retrieved 2014-01-24.
  2. ^ "Should Men's Products Fear a Woman's Touch?". HBS. 2013-11-13.
  3. ^ Coke Zero unveils new ‘taste experiment’ ad - The Drum, 5 April 2013
  4. ^ FAQ: What's the difference between Diet Coke and Coke Zero? - Coca-Cola, retrieved 6 April 2013
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