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Revision as of 20:03, 28 November 2011 by 94.195.26.44(talk)(→Prost: Made opening sentence more formal)
Formula One sponsorship liveries have been used since the late 1960s, replacing the previously used national colours. With sponsors becoming more important with the rising costs in Formula One, many teams wanted to be able to display the logos of their sponsors as clearly as possible.
The liveries are usually changed for every season in the sport, marking the marketing ideas of the sponsors. Many teams keep some consistency over the years however, like the red colour of Ferrari, which has its origin in a shade of red known as rosso corsa being the national racing colour of Italy. Tobacco advertising was common in Formula 1, however as bans spread throughout the world teams used an alternate livery which alluded to the tobacco sponsor, or entirely eliminated their name when in nations with a ban - this is now only seen on Ferrari's Marlboro sponsored vehicles - where the sponsor is technically banned from advertising in all host nations. At historical events, cars are allowed to use the livery which was used when the car was actively competing.[1]
Alfa Romeo was a Formula One constructor between 1950 and 1951, and again between 1979 and 1985. In 1950-1951 and 1979 the team used the rosso corsa (racing red) national color of Italy. In 1980 they switched to a livery sponsorsored by Phillip Morris'Marlboro cigarette brand. In 1984 the Italian clothing brand Benetton took over Alfa Romeo's livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985.
Industrie Regione Marche, teuco, Annabella, Urbis, Mase, Blue Box, Agip
Arrows
Starting in the 1970s and going for decades until ending in mid-2002, Arrows, that was known as Footwork for a few years in the 1990s, had quite distinctive liveries, like the unusual Ruffles sponsorship in Footwork, an all-black car in the 1998 season, and an orange car in its final years.
In 1981, ATS was sponsored by the swedish band ABBA, this was because one of the drivers was Slim Borgudd, ABBA's drummer
Manfred Winkelhock at the 1984 Dallas GP
Benetton
Benetton Formula Ltd., commonly referred to simply as Benetton, was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for the 2001 season. In 2002 the team became Renault F1. From the 1992 to 1993, Camel sponsored the Benetton team, but, from the 1994 to 2001 the main sponsor was Mild Seven.
"Mild Seven" was replaced with "Benetton" (on team members clothing and rear wing's front side), "Renaultsport" on rear wing (rear side), "Fisico" on Fisichella's car (on engine body) and "Jenson" on Button's car (on engine body)
In its first year, Benetton raced with a green Livery with Sisley (benetton brand) and benetton as sponsors, this is Gerhard Berger racing for Benetton at Detroit in 1986
Thierry Boutsen driving for Benetton at the 1988 Canadian Grand Prix
From 1991 to 1993, Camel sponsored benetton, here is the B191 from 1991 season being demonstrated at Goodwood Festival of Speed in 2006
A Benetton B192 painted in its Camel livery
Michael Schumacher driving for Benetton at the 1992 Monaco GP
1990 Benetton B190 on display
Beneton B193 at Goodwood Festival of Speed
Benetton received sponsorship from Mild Seven until 2001 and produced the first two championships of Michael Schumacher, this is the Benetton B194 in display
Jos Verstappen driving at the 1994 British GP
Michael Schumacher driving for Benetton at the 1995 British GP
Johnny Herbert racing for Benetton (non tobacco livery) at Montreal in 1995
Michael Schumacher's Benetton B195 at the 1996 Autosport International Show
Alexander Wurz driving for Benetton at the 1997 British Grand Prix
Jean Alesi driving a Benetton at the 1997 Italian Grand Prix
Giancarlo Fisichella driving for Benetton at Montreal in 1999
For its final years prior to the takeover of Renault, Benetton received sponsorship from Renault, Vodafone and Korean Air, This is Jenson Button driving in 2001 for Benetton
BMS Scuderia Italia
In its Dallara years, Scuderia Italia raced with a livery slightly similar to Ferrari (rosso corsa with white details and black wings), but prior to the absortion by Minardi in 1993, when raced with Lola cars, had a white livery with red and yellow flames.
After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006 after buying the Swiss Formula One constructor Sauber. Although the cars had many sponsorship logos on them, the main pattern was based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself.
On November 27, 2009, BMW agreed to sell the team back to its original founder, Peter Sauber.[2] The 2010 Formula One season marked Sauber's return as an independent constructor.
Prior to Sponsorships, brabham raced with a turquoise car with a gold band running across the car, later the turquoise and gold changed to green and gold, the racing colours of Australia, from 1975-1976 Brabham received sponsorship from Italian vermouth brand Martini, in 1976 the car changed from white to red. Brabham changed from red to white and received sponsorship from the Italian company Parmalat until 1984. One year Later, they switched to Olivetti, an Italian computer factory until 1989. In 1989, Brabham signed with Bioptron, a brand of Zepter International until the team was bought by Middlebridge Group, a Japanese Team. Since then, it resulted sponsorship from many Japanese companies like Garage Italiya, an company that import Italian cars in Japan, Autobacs, Nippon Shinpan and Mitsukoshi. Prior the swansong of Brabham in 1992, the team raced with a Blue and Pink livery with the Japanese metal group Seikima-II between the sponsors.
The 1975 Brabham BT45, the car which José Carlos Pace won his only race in Brazil.
The so-called "fan car" BT46B won its only race in 1978 season before being banned.
Nelson Piquet driving for Brabham at monaco in 1981
Brabham won 2 Drivers' Championships in 1981 and 1983. This is The Brabham BT49D being demonstrated at Brands Hatch in 2005.
Brabham BT52 in the garages at the 1983 Detroit Grand Prix
Nelson Piquet driving a BT53 at the 1984 Dallas Grand Prix
In the 1980s, Brabham cars were painted in white and blue. This is Nelson Piquet Sr. driving The Brabham BT54 in Parmalat Livery in 1985.
From 1985 until 1988, Brabham Switched To Olivetti as sponsor
Brawn GP
Rubens Barrichello testing in Circuit de Catalunya, Barcelona, 2009
After Honda pulled out of F1 at the end of 2008, team boss Ross Brawn struggled to find a buyer to save the team, eventually buying it himself. A lack of sponsors resulted in the white livery, with flashes of bright yellow and black. Towards the end of the season, the team arranged one-race sponsor deals with a variety of major local companies, including Canon, Mapfre, Itaipava and Qtel.
Brawn GP dominated the early part of the 2009 season, with Jenson Button winning six of the first seven races. As other teams improved their cars Brawn struggled for pace, but still recorded several podiums during the rest of the year. Their strong start and consistent finish was enough to secure the Constructors World Championship at the first (and only) attempt, as well as the drivers title with Jenson Button. At the end of the season, the team was purchased by engine suppliers Mercedes-Benz, marking the return of the Silver Arrows after 55 years.
British American Racing competed in Formula One from 1999 to 2005. The name of the team was taken from British American Tobacco which provided the main sponsorship and was livery sponsor through two of its main cigarette brands. In their debut season, the team wished to have its two cars painted in different liveries (one 555, the other Lucky Strike), but this was forbidden by the rules. So the team decided on a unique two-sided design, with the blue 555 livery of the right side of the car, and the red and white Luckies livery on the left and a zipper design on the middle.
555 logo changed to three crescent moons (same as in Subaru Impreza with 555 sponsorship); Lucky Strike logo blocked out (side of car) and replaced by "Run Free" (other parts of the car)
Lucky Strike logo either blocked out (2000–2001), "Luckies" changed to "Lookies" (2000), "Lucky Strike" was replaced with "Look Alike" (2001), "Run Free" (2002), bar code and Formula One cars (2003–2004), "Don't Look", "Look Left" and "Look Right" and a barcode and Formula One cars (2004) or with "Racing Revolution" (2005)
Gregor Foitek's 1989 Eurobrun being tested at Hockenheim
Ferrari
In keeping with their Italian roots, Ferrari has always kept a red colour in the tradition of rosso corsa, the national racing colour of Italy, except for two races in 1964 when Enzo Ferrari let his cars enter by NART in American blue and white colours to protest against Italian racing authorities. Over the years, rosso corsa has been combined with white parts and with various sponsorship schemes, but Ferrari has never fully let their cars be dominated by the sponsorship livery like many other teams have. This changed in the 1990s when Ferrari replaced their traditional rosso corsa colour with a "Marlboro red" which is noticeably lighter; this colour remains despite the ban on tobacco sponsorship.
Marlboro logo removed completely or replaced with white space (2000–2004), Marlboro logo changed to "bar code" (1994-1999/2005-2006), or text removed with keeping the chevron with the drivers' name (1993) and in the team member clothing, marlboro logo became a white square with a red stripe above with written the driver name (1980's-1996)
Due to a total tobacco livery ban, from 2007 onwards only a "bar code" has been used instead of the Marlboro logo. As of the 2010 Spanish Grand Prix, even the "bar code" was removed on allegations of subliminal tobacco advertising.
Alesi's Ferrari F93A being demonstrated at The Goodwood Festival of Speed in 2008
Until 2000,Ferrari Used the barcode in countries where tobacco advertising is not allowed, like Great Britain and France. These are Jean Alesi and Gerhard Berger at the 1994 British Grand Prix
Whyte & Mackay's logo was removed from clothing at the Turkish GP and Whyte & Mackay logo also replaced with "One from a Billion Hunt" in that Grand Prix too. Ra.One was added at the Indian GP.
Freddie Hunt driving his father's 1975 Hesketh 308 at Silverstone
A Hesketh 308D Formula One car of 1976. Image shows well the large painted Penthouse Pet, apparently initially painted topless, but the Rizla packet was added for decency!
The Penthouse Rizla Racing Hesketh 308E-Cosworth of 1977, waiting in the pit garages at Silverstone during the Silverstone Classic race meeting
Due to a lack of sponsorship, the team wrote various messages on the car, such as This could be you, This is a cool spot and Your logo here. After being purchased by Thesan Capital, the messages were replaced by a silver HRT logo.
Narain Karthikeyan driving for Hispania at the 2011 Malaysian Grand Prix
Honda
Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle, duplicating the Japanese flag. The company won several races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006.
For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.
Lucky Strike logo changed to "Racing Revolution", "Look Left", "Look Right" and during the 2006 Brazilian Grand Prix "Last Blast" was on the rear wing.
Jordan Grand Prix competed in Formula One from 1991-2005. In 1991-1995 it featured green, the colour of Ireland. During 1997-2005, they were known for their distinctive bright yellow livery.
Repsol (1998), Master Card, Deutsche Post (2002), CCTV (2004), Galp Energia (2005), Peugeot (1997), Honda (2000–2003), Mugen (1998–1999), Tata (2005), G de Z Capital(1997-1999), S.Oliver(1997-1999), RTL(1997-1998), Control Techniques(1997-1998),BBS (1997), Pilsner Urquell (1999- 2001), Liqui Moly (2000-2002)
Benson & Hedges logo changed to "Bitten Hisses" (1997), "Buzzing Hornets" (1998 to 2000), "Bitten Heroes" (2001–2002), and "Be On Edge" (2003 to 2004), Sobranie logo changed to "Be On Edge" or removed completely (2005), "200" at the 2001 USA GP (only on Jean Alesi's car for his 200th F1 start), "Lazarus" in the first races of 2004
Gitanes text was removed (1991–1993), Gitanes logo with a barcode over name (1994–1995), or "Gitanes" was replaced with "Ligier" and the Gitanes logo was replaced with a man with the French flag (1995)
Lotus was the first team to abandon the national colour system when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its 1972–1986 John Player Special seasons one of the best known liveries to this day.
The new Lotus team made its début in 2010. It is formally from Malaysia but still has a livery dominated by British racing green, like the old Lotus team had for many years.
Andrea de Adamich racing for March at the 1971 German Grand Prix
A March 761 in its F&S Properties livery
Vittorio Brambilla driving a March Ford 761
A March 811 from the 1981 season on display, notice the Guinness livery
The March 821 from the 1982 season on display.
Ivan Capelli driving at the 1988 Canadian Grand Prix
Mauricio Gugelmin driving for Leyton House Racing at the 1991 United States Grand Prix.
McLaren
McLaren had one of the longest sponsorship deals in F1 history with Marlboro, whose red-and-white pattern appeared on the team's cars for 23 straight years.[28]
TAG Group, Saima Avandero (1984–1986), Tencel (1995), Kmart (1989–1993), Courtalds
Marlboro logo was replaced with barcode (1984–1985, 1987–1992) or with McLaren (1986, 1991–1993). At the 1986 Portuguese Grand Prix, Keke Rosberg's car was painted yellow and white rather than red and white, to advertise Marlboro Lights.
"West" replaced with West logo (1997–1999), with driver's first names and "Team" (on team members clothing) (1999–2004) or driver's full name and "Team McLaren" (on team members clothing) (2005).
The team's first sponsorship deal was with Yardley, who branded McLarens such as this M19C (shown being demonstrated at the 2004 Canadian Grand Prix weekend).
Niki Lauda won his last championship with McLaren in 1984
A McLaren MP4/4 from the 1988 season
A McLaren MP4/5 from the 1989 season
a McLaren from the 1990 season
The McLaren-Marlboro partnership lasted from 1974 until the end of 1996, and produced several championships, including Ayrton Senna in 1991.
A McLaren from the 1992 season
Ayrton Senna's MP4/8 on display at Donington, the site of his famous wet-weather victory in 1993.
Mika Häkkinen's McLaren from the 1994 season on display
Mika Häkkinen's McLaren from 1995 season in its non-tobacco livery, this was the first season when McLaren switched from Peugeot power to Mercedes power
A McLaren MP4/10B from 1995, this was the last F1 car driven by Nigel Mansell
David Coulthard's McLaren MP4/11 exhibited as part of the McLaren Hall, Donington Grand Prix Exhibition
Mark Blundell driving a McLaren at the 1995 British GP
A McLaren MP4/12 in West livery
David Coulthard driving for McLaren in 1998
Mika Häkkinen's McLaren in Test Livery from the 1998 season
Häkkinen driving a McLaren MP4/13 in its non-tobacco livery
Mika Häkkinen driving for McLaren at the 1999 Canadian GP
A McLaren MP4/14 on display at the Donington Collection. The car carries chassis number 4 and is in the state it crossed the line to win both the 1999 Japanese Grand Prix and the Formula One Drivers' Championship for its driver, Mika Häkkinen.
Häkkinen's McLaren from the 1999 season on display
Coulthard driving a McLaren at the 2000 Canadian GP
Mika Häkkinen driving a McLaren at the 2001 Canadian GP, this was his last season
At races where tobacco advertising was not allowed, the "West" logos were replaced with the driver's name in identical font. Thus Pedro de la Rosa's McLaren MP4-20 was branded "Pedro" at the 2005 British Grand Prix.
Mercedes Benz GP first competed in Formula One during the 1954 and 1955 seasons. This was in the time before sponsorship liveries and the team was using an all silver livery, the national racing color of Germany. Since then Mercedes-Benz was absent from Formula One, returning in 1994 as an engine supplier. From 2010, Mercedes-Benz once again enters a works team.
Mercedes Benz will compete in Formula One from 2010 after having purchased the Brawn GP team on November 16, 2009. On December 21, 2009 it signed a €30 million per season contract with Petronas as
title sponsor.[34] On January 25, 2010 Mercedes GP unveiled the car livery for the 2010 season.[35] The blueish green livery color of Petronas is just present as fine lines at the side of the car, which overall is mainly painted in silver like the old time Mercedes race cars of the 1930s and 1950s.
Midland F1 competed for only one year, 2006. They took over Jordan in 2005, but Midland sold it in late 2006 to Spyker. They were the first, and so far only, F1 team to compete with a Russian license. (After Spyker's takeover in mid-2006, the team changed its livery to orange and name to Spyker MF1 Racing. In 2007, the team competed as Spyker F1.)
Christijan Albers driving a 2006 M16 in the late season Spyker livery.
Minardi
As the longest lasting Formula 1 backrunners, Minardi had an enormous variety of sponsors during its 21 seasons, but still managed to have a predominantly black painted car most of the time.
Elf Aquitaine, ITS Ceramiche, RDA management consultants, Air Sicilia, Interflora, Igol Lubrifiants, Ford, brummel,Catamaran Watches, Marie Formigari, Ito En Seleb, Quest, Euromik, Godard
Ursus logo was removed
Bertrand Gachot driving his Pacific in 1994
Bertrand Gachot racing for Pacific at the 1995 British Grand Prix
Andrea Montermini driving for Pacific at the 1995 German Grand Prix
Andrea Montermini driving at the 1995 British Grand Prix
Penske mantained its livery and sponsors throughout its four seasons in F1. This is an ex-John Watson Penske PC3 being raced in a Historic Grand Prix at Lime Rock Park in May 2009.
Prost
Prost competed in Formula One for five seasons, with similar liveries in each season, despite changing sponsors.
Jarno Trulli driving the Prost AP02 at the 1999 Canadian GP
In the 2000 season, Yahoo entered as a sponsor for Prost
After a disastrous 2000 season, many of Prost's sponsors withdrew their support. As a result, the team had to put its team logo on the sidepods for 2001, as it lacked a title sponsor.
Mark Webber driving the Red Bull RB3 at the 2007 USGP.
Red Bull's involvement in Formula One dates back to 1995, when it first sponsored the Sauber team. The deal with Sauber lasted until the end of the 2004 season.
Jaguar Racing was renamed Red Bull Racing after the former was bought from Ford on 15 November 2004 by the energy drink company.[38] Since its first season the car livery has not changed much, always keeping Red Bull as the main sponsor.
Renault entered Formula One in 1977 and withdrew as a team after the 1985 season. Renault returned to Formula One in 2002 by buying the Benetton team. Renault had a contract with Mild Seven from 2002 to 2006, and had a title contract with ING Group from 2007 to Italian Grand Prix 2009 when ING withdrew all association with Renault.
"Mild Seven" was replaced with "Blue World" or "RenaultSport" (2002), Mild Seven logo was replaced with "Blue World" or replaced with sky blue space (2003), Mild Seven was replaced with drivers full name, Mild Seven logo was replaced number cars, "Mild Seven" was replaced with "Team Spirit" (on team members clothing) (2004), Mild Seven changed to "Team Spirit" or concept art (2005 to 2006)
Renault's first F1 car, the RS01, raced with a predominantly yellow colour scheme which was largely unchanged until the team's withdrawal from the sport at the end of 1985.
A 1979 Renault RS10
Alain Prost's Renault RE40 from the 1983 season at Mulhouse
Prost's Renault RE40 in display
Derek Warwick driving his Renault in the 1984 Dallas Grand Prix
Renault's return in 2002 saw the traditional yellow combined with the light blue of Mild Seven. This is Jarno Trulli driving the Renault R23 in 2003
Sauber was a Swiss Formula One constructor that joined the Formula One grid in 1993. At the end of the 2005 season it was bought by BMW and from 2006 to 2009 it raced as BMW Sauber F1 Team. On November 27, 2009, BMW agreed to sell the team back to its original founder, Peter Sauber.[2] The 2010 Formula One season marked Sauber's return as an independent constructor.
In the last GP of the season there was written on the sidepods of de Cesaris' car "Grande Andrea""(Great, Andrea!), "200 Gran Premi" (200 Grand Prixes) and "In Bocca al Lupo!" (Good Luck) and the car was decorated with pink and yellow stripes of the car
Spirit's first Formula One chassis, the Spirit 201C
Spyker
Sakon Yamamoto driving the Spyker F8-VII at Monza 2007.
Spyker took part in only one season of Formula One. The main colour of the car did not directly reflect the sponsorships but was the orange racing colour of the Netherlands.
Stewart lasted for only 3 years before being bought out by its engine supplier, Ford, and being rebranded as Jaguar, but managed to win a race in its final season, 1999. Stewart had a tartan decoration on its cars to signify its Scottish nationality.
Rubens Barrichello driving the Stewart SF-2 at the 1998 Canadian Grand Prix.
Johnny Herbert driving for Stewart at Montreal in 1999
Super Aguri
Anthony Davidson driving the Super Aguri SA07, based on the Honda RA106, at the 2007 Malaysian GP.
Super Aguri was set up before the 2006 season by Aguri Suzuki, with the help of Honda Racing, to provide a drive for former Honda driver Takuma Sato. For the 2006 season's SA05 and SA06, their car was based on the 2002 Arrows A23, after which, for the 2007 and 2008 seasons, they ran cars based on the previous year's Honda chassis.
Sebastian Vettel driving the Toro Rosso STR2 at the 2007 Italian GP.
Toro Rosso is the sister team of Red Bull Racing. Since it originated from the buyout of Minardi, its name means Red Bull in Italian.[63] The team has the same name and sponsors as its parent team, with the major difference being the presence of a scarlet "charging bull" painted over the engine cowling.
When car manufacturers started to concentrate in their own F1 teams at the start of the decade, Toyota was one of them. As main rival Honda did, they always painted their cars with the same white/red color scheme, instead of any sponsor colors.
Tyrrell Racing competed in Formula One from 1970-1998. Its traditional colour was blue and white, or a combination as such, for most of the 1970s and 1980s. The cars were more white during the mid to late 1990s.
The Virgin Group's involvement with Formula One started in 2009 when they decided to sponsor Brawn GP for that season.[72] On 30 November 2009 it was reported that the Manor GP, one of the four newcomers teams for the 2010 season, would be rebranded as Virgin Racing.[73]
Williams, as a major constructor, is rare in modern F1 in that they have no manufacturer backing. Over the years, their supply of engines and other major components has often changed, meaning that their livery is renewed more often than most of their rivals. Sponsors of Williams can often have the livery dramatically changed, which has helped to keep Williams competitively financed since 1978, when Williams first entered as a constructor.[76]
In races in Germany, because of trademark issues, "Anheuser-Busch" was placed below "Bud". For non-alcohol races, Sea World Adventure Parks (from Anheuser-Busch's Busch Entertainment theme parks) replaced Budweiser.
1979: Alfa Romeo returns to Formula One as a constructor.
1980: Alfa Romeo appears with Marlboro-sponsored livery.
1985: an Alfa Romeo 185T in Benetton livery.
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Riccardo Patrese with his A1B in 1979.
An Arrows A2 from 1979 in its Warsteiner livery in display
An Arrows A3 being tested at Mallory Park
In 1982, Arrows raced with an orange livery. This is an Arrows A4 being tested in 2005.
A 1982 Arrows A5 Formula One car, being shaken down during a test session at Mallory Park
An Arrows A6 being tested at Silverstone
Thierry Boutsen driving at the 1984 Dallas GP
The USF&G liveried Arrows A10B driven at Goodwood in 2008. This car was driven by Eddie Cheever and Derek Warwick in the 1988 season.
A 1994 FA15 being driven at Silverstone
Taki Inoue Driving the Footwork Arrows FA16 at the 1995 British Grand Prix
Taki Inoue's FA16 is towed back to the Monaco pits after its bizarre contretemps with the course car.
Jos Verstappen driving the Arrows A21 at the 2000 Italian Grand Prix
Heinz-Harald Frentzen and Enrique Bernoldi in the Orange liveried Arrows A23s at the 2002 French Grand Prix.
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In 1981, ATS was sponsored by the swedish band ABBA, this was because one of the drivers was Slim Borgudd, ABBA's drummer
Manfred Winkelhock at the 1984 Dallas GP
In its first year, Benetton raced with a green Livery with Sisley (benetton brand) and benetton as sponsors, this is Gerhard Berger racing for Benetton at Detroit in 1986
Thierry Boutsen driving for Benetton at the 1988 Canadian Grand Prix
From 1991 to 1993, Camel sponsored benetton, here is the B191 from 1991 season being demonstrated at Goodwood Festival of Speed in 2006
A Benetton B192 painted in its Camel livery
Michael Schumacher driving for Benetton at the 1992 Monaco GP
1990 Benetton B190 on display
Beneton B193 at Goodwood Festival of Speed
Benetton received sponsorship from Mild Seven until 2001 and produced the first two championships of Michael Schumacher, this is the Benetton B194 in display
Jos Verstappen driving at the 1994 British GP
Michael Schumacher driving for Benetton at the 1995 British GP
Johnny Herbert racing for Benetton (non tobacco livery) at Montreal in 1995
Michael Schumacher's Benetton B195 at the 1996 Autosport International Show
Alexander Wurz driving for Benetton at the 1997 British Grand Prix
Jean Alesi driving a Benetton at the 1997 Italian Grand Prix
Giancarlo Fisichella driving for Benetton at Montreal in 1999
For its final years prior to the takeover of Renault, Benetton received sponsorship from Renault, Vodafone and Korean Air, This is Jenson Button driving in 2001 for Benetton
Until 1992, Scuderia Italia raced with a Rosso Corsa Livery. This is Emanuele Pirro driving for Scuderia Italia at the 1991 United States Grand Prix.
A Dallara 191 in display
JJ Lehto's 1992 Dallara in the boxes
Brabham BT3, The first Brabham Formula One Design
The Brabham BT19 being demonstrated at the 2007 'Speed on Tweed' event at Murwillumbah
A Brabham BT24 in the Donington Collection museum.
Jack Brabham driving for Brabham at Brands Hatch in 1970.
Graham Hill driving the Brabham BT34. Tt was the first Brabham's moncoque car.
The 1973 Brabham BT44 in display
The so-called "fan car" BT46B won its only race in 1978 season before being banned.
Nelson Piquet driving for Brabham at monaco in 1981
Brabham won 2 Drivers' Championships in 1981 and 1983. This is The Brabham BT49D being demonstrated at Brands Hatch in 2005.
Brabham BT52 in the garages at the 1983 Detroit Grand Prix
Nelson Piquet driving a BT53 at the 1984 Dallas Grand Prix
In the 1980s, Brabham cars were painted in white and blue. This is Nelson Piquet Sr. driving The Brabham BT54 in Parmalat Livery in 1985.
From 1985 until 1988, Brabham Switched To Olivetti as sponsor
Jacques Villeneuve with Blue-Yellow/White-Red livery at the 1999 Canadian Grand Prix.
A Bar 002 in the 2000 season livery
Jacques Villeneuve driving the BAR 003 at the 2001 Canadian Grand Prix.
Jacques Villeneuve driving the BAR 003 in the same race
Jacques Villeneuve driving the BAR 005 with non-tobacco livery replaced with bar code and F1 cars at the 2003 United States Grand Prix.
Jenson Button driving the BAR 006 at the 2004 United States Grand Prix.
Takuma Sato celebrating his podium at the 2004 United States GP
Takuma Sato driving the BAR 007 with "Racing Revolution" logo at the 2005 United States Grand Prix.
Jenson Button driving the BAR 007 with "555 World Racing" livery at the 2005 Chinese Grand Prix.
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The British Racing Partnership privately-entered BRM P25 with which Stirling Moss took second place in the 1959 British Grand Prix.
Pedro Rodriguez with BRM 1968
A 1970 BRM in Yardley Livery
A 1972 BRM in Marlboro Livery
A BRM P201 from 1974 being demonstrated at Mallory Park
An ex-Derek Daly Ensign N177 being raced in a Historic Grand Prix at Lime Rock Park in May 2009.
A Ensign N180 in its Unipart Livery
Oscar Larrauri at the 1988 Canadian Grand Prix
Gregor Foitek's 1989 Eurobrun being tested at Hockenheim
With the exception of the 1964 United States and Mexican Grands Prix, Ferrari has always raced in the Italian national racing colour of rosso corsa. This is Lorenzo Bandini driving the Ferrari 312 at the 1966 German Grand Prix.
Niki Lauda driving the Ferrari 312T at the 1976 German Grand Prix. By this time, the Ferrari livery included the logos of team suppliers such as Goodyear and Agip.
Alain Prost's Ferrari 641 from the 1990 season in display
Michele Alboreto racing for Ferrari at the 1984 Dallas GP
Alboreto racing for Ferrari in 1985
Alboreto racing for Ferrari in 1988
Alain Prost driving the Ferrari 642 at the 1991 Monaco Grand Prix, with a largely unchanged livery from 1976.
Alesi's Ferrari F93A being demonstrated at The Goodwood Festival of Speed in 2008
Until 2000,Ferrari Used the barcode in countries where tobacco advertising is not allowed, like Great Britain and France. These are Jean Alesi and Gerhard Berger at the 1994 British Grand Prix
By 1995, the team had received primary sponsorship from Marlboro. This is Jean Alesi driving the Ferrari 412T2 at that year's Canadian Grand Prix.
Michael Schumacher driving the Ferrari 248 F1 at the 2006 United States Grand Prix, showing sponsorship from Vodafone, Shell, and the Marlboro "barcode".
In its first years, Fittipaldi raced with a silver livery with Brazil's national colors, this is Emerson 'Emmo' Fittipaldi driving his FD04
Wilson Fittipaldi driving a Fittipaldi FD01
In the 1980s, Fittipaldi gained support from the Brazilian Beer Skol, this is Keke Rosberg's F8
Giancarlo Fisichella driving at the 2008 Chinese Grand Prix. Force India is the fourth different edition of the former Jordan in as many years.
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Freddie Hunt driving his father's 1975 Hesketh 308 at Silverstone
A Hesketh 308D Formula One car of 1976. Image shows well the large painted Penthouse Pet, apparently initially painted topless, but the Rizla packet was added for decency!
The Penthouse Rizla Racing Hesketh 308E-Cosworth of 1977, waiting in the pit garages at Silverstone during the Silverstone Classic race meeting
Narain Karthikeyan driving for Hispania at the 2011 Malaysian Grand Prix
Upon its return to F1 in 2006, Honda continued with virtually be same livery as had been used by the British American Racing team in preceding years. This is Rubens Barrichello at driving the Honda RA106 at the 2006 Canadian Grand Prix.
The 2007 Honda RA107 in its distinctive Earth livery, being driven by Rubens Barrichello at Malaysia.
The earth-themed livery was revised for 2008, as shown by Jenson Button at the 2008 Malaysian Grand Prix.
Michael Schumacher driving the Jordan 191 at the 1991 Belgian Grand Prix, with primary sponsorship from 7 Up.
Bertrand Gachot driving the Jodan 191 at the 1991 USA Grand Prix
A Jordan 191 in display
The Jordan 192 with its engine exposed at Yamaha communication Plaza
From 1996, Bensons and Hedges sponsored Jordan, This is the Jordan 196 from 1996 season with its golden livery
Jordan introduced nose arts from 1997 to 2001, this is a Jordan 197 painted with Bitten Hisses livery
Jarno Trulli driving the Jordan EJ10 at the 2000 Italian Grand Prix.
Giorgio Pantano driving the Jordan EJ14 at the 2004 French Grand Prix. You can see the lack of sponsorship on the sidepods, which instead has a Jordan logo.
Jacques Laffite drives the JS19 at the 1982 Pau Grand Prix
Andrea de Cesaris drives the JS23 chassis at the 1984 Dallas Grand Prix.
Martin Brundle Driving the JS41 in its non-tobacco livery at the 1995 British GP
Ligier's last F1 car, the JS43, on display. Driven by Olivier Panis and Pedro Diniz, it provided Panis' only F1 victory and Ligier's last, at the 1996 Monaco Grand Prix.
Prior to commercial sponsorship, Lotus cars ran in a livery of British racing green. This is a Lotus 33 being demonstrated at the 2006 Goodwood Festival of Speed.
This is a Jim CLark's Lotus 49 with some sponsors, prior to Gold Leaf Sponsorship in 1967
Lotus pioneered sponsorship in F1 through its deal with Imperial Tobacco, which resulted in the cars racing with a "Gold Leaf" livery. This is Graham Hill driving a Lotus 49B at the 1969 German Grand Prix.
A Lotus 77 in the famous John Player Special colours.
Takuma Sato Driving a Lotus 78 with its John Player Special Livery
The Lotus 80 being driven at the 2008 Silverstone Classic race meeting.
Mario Andretti's 1981 Lotus 81
The Lotus 91 Formula One car being exhibited in Japan. A Nigel Mansell's car.
A Lotus 92 in display
Nigel Mansell driving his Lotus 957 at the 1984 Dallas Grand Prix
Lotus 95T in the garages of the 1984 Detroit Grand Prix
However, the partnership was soon renewed, although the JPS logo had to be replaced with a non-tobacco livery on Ayrton Senna's Lotus 98T at the 1986 British Grand Prix.
Elio de Angelis driving a Lotus97T at the 1986 German GP
1985 Ayrton Senna Lotus 97T at the Renault World Series
A Lotus 99T from 1987 Season
A Lotus 100T on display at the Honda Collection Hall in Japan.
This is a Lotus Judd 101 from 1989 season
After Camel withdrew support from Lotus, Lotus had to rely on some Japanese sponsors such as Tamiya, Yellow Hat and Komatsu
A Lotus 102B from 1991 in display
A Lotus 102D from 1992 in display
Johnny Herbert driving for Lotus at the 1994 British GP
Andrea de Adamich racing for March at the 1971 German Grand Prix
A March 761 in its F&S Properties livery
Vittorio Brambilla driving a March Ford 761
A March 811 from the 1981 season on display, notice the Guinness livery
The March 821 from the 1982 season on display.
Ivan Capelli driving at the 1988 Canadian Grand Prix
Mauricio Gugelmin driving for Leyton House Racing at the 1991 United States Grand Prix.
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The original McLaren livery was orange. Team founder Bruce McLaren is pictured driving the McLaren M7C at the 1969 German Grand Prix.
The team's first sponsorship deal was with Yardley, who branded McLarens such as this M19C (shown being demonstrated at the 2004 Canadian Grand Prix weekend).
Marlboro colours first appeared on a McLaren in the 1974 season. This is Emerson Fittipaldi driving the McLaren M23 at the 1974 British Grand Prix.
Niki Lauda won his last championship with McLaren in 1984
A McLaren MP4/4 from the 1988 season
A McLaren MP4/5 from the 1989 season
a McLaren from the 1990 season
The McLaren-Marlboro partnership lasted from 1974 until the end of 1996, and produced several championships, including Ayrton Senna in 1991.
A McLaren from the 1992 season
Ayrton Senna's MP4/8 on display at Donington, the site of his famous wet-weather victory in 1993.
Mika Häkkinen's McLaren from the 1994 season on display
Mika Häkkinen's McLaren from 1995 season in its non-tobacco livery, this was the first season when McLaren switched from Peugeot power to Mercedes power
A McLaren MP4/10B from 1995, this was the last F1 car driven by Nigel Mansell
David Coulthard's McLaren MP4/11 exhibited as part of the McLaren Hall, Donington Grand Prix Exhibition
Mark Blundell driving a McLaren at the 1995 British GP
A McLaren MP4/12 in West livery
David Coulthard driving for McLaren in 1998
Mika Häkkinen's McLaren in Test Livery from the 1998 season
Häkkinen driving a McLaren MP4/13 in its non-tobacco livery
Mika Häkkinen driving for McLaren at the 1999 Canadian GP
A McLaren MP4/14 on display at the Donington Collection. The car carries chassis number 4 and is in the state it crossed the line to win both the 1999 Japanese Grand Prix and the Formula One Drivers' Championship for its driver, Mika Häkkinen.
Coulthard driving a McLaren at the 2000 Canadian GP
Mika Häkkinen driving a McLaren at the 2001 Canadian GP, this was his last season
Räikkönen driving the MP4-17D in 2002
Kimi Raikkonen driving his McLaren in 2003
The McLaren MP4-19 at the 2004 US GP
David Coulthard at the 2004 Canadian GP
From 1997 to July 2005, McLaren switched to West. This is Mika Häkkinen driving the McLaren MP4-15 at the 2000 United States Grand Prix.
At races where tobacco advertising was not allowed, the "West" logos were replaced with the driver's name in identical font. Thus Pedro de la Rosa's McLaren MP4-20 was branded "Pedro" at the 2005 British Grand Prix.
McLaren's main sponsor in 2006 was Johnnie Walker, as evidenced by Juan Pablo Montoya's McLaren MP4-21 at the 2006 United States Grand Prix. From this year onwards, the team has also used a highly-reflective version of its silver livery.
From 2007 onwards, McLaren's title sponsor has been Vodafone. This is Fernando Alonso at the 2007 British Grand Prix.
Christijan Albers driving a 2006 M16 in the late season Spyker livery.
Minardi raced variations on this original black-and-gold livery in the period 1985-1992. This is a Minardi M185 being raced at Brands Hatch in 2005.
A Minardi M187 from 1987
The absorption of the BMS Scuderia Italia team into Minardi for 1994 resulted in sponsorship from many Italian comapanies. This is Pierluigi Martini driving the Minardi M194 at the 1994 British Grand Prix.
Luca Badoer at the 1995 British Grand Prix
Shinji Nakano racing at the 1998 Spanish Grand Prix
Mark Webber's Minardi PS02 features "Go KL" branding at the 2002 French Grand Prix due to the identity of his Malaysian team-mate, Alex Yoong.
Zsolt Baumgartner in Indianapolis 2004 racing with his Minardi PS04
Christijan Albers driving the Minardi PS05 at the 2005 Canadian Grand Prix. OzJet is an aviation company owned by the CEO of Minardi from 2001 to 2005, Paul Stoddart.
An Osella FA1E from 1983
Piercarlo Ghinzani racing in the 1984 Dallas GP
An Osella FA1G from 1986
An Osella FAIL from 1988
Bertrand Gachot driving his Pacific in 1994
Bertrand Gachot racing for Pacific at the 1995 British Grand Prix
Andrea Montermini driving for Pacific at the 1995 German Grand Prix
Andrea Montermini driving at the 1995 British Grand Prix
Penske mantained its livery and sponsors throughout its four seasons in F1. This is an ex-John Watson Penske PC3 being raced in a Historic Grand Prix at Lime Rock Park in May 2009.
During its existence, the Prost team maintained a traditional French blue livery. This is a Prost JS45 from the 1997 season in display
A Prost AP01 model kit in its non-tobacco livery (to be noticed the barcodes)
Jarno Trulli driving the Prost AP02 at the 1999 Canadian GP
In the 2000 season, Yahoo entered as a sponsor for Prost
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A RAM being tested at Donington
Manfred Winkelhock driving for RAM in 1985
A 1979 Renault RS10
Alain Prost's Renault RE40 from the 1983 season at Mulhouse
Prost's Renault RE40 in display
Derek Warwick driving his Renault in the 1984 Dallas Grand Prix
Renault's return in 2002 saw the traditional yellow combined with the light blue of Mild Seven. This is Jarno Trulli driving the Renault R23 in 2003
Renault's employment of Fernando Alonso (shown driving the Renault R25 at the 2005 British Grand Prix) also saw Telefónica become a major sponsor of the team.
For 2007, Renault switched from Mild Seven to ING. This is Giancarlo Fisichella driving the Renault R27 at the 2007 British Grand Prix.
For 2009, Renault changed from Elf to Total by fuel. This is Fernando Alonso testing in Circuit de Catalunya, 2009
1993 Sauber C12.
Heinz-Harald Frentzen driving for Sauber at the 1995 British Grand Prix.
A Sauber C15 from 1995 in display at Red Bull Hangar-7
Jean Alesi's 1999 Sauber C18.
A Sauber C18 of 1999 season
Pedro Diniz driving for Sauber at the 2000 Canadian Grand Prix.
Giancarlo Fisichella driving the Sauber C23 at the US Grand Prix at Indianapolis, 2004.
Jacques Villeneuve at the 2005 US Grand Prix.
2005 Sauber C24.
Sergio Pérez driving for Sauber at Sepang, 2011
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Hill's Embassy-liveried Shadow DN1 being tested at Goodwood
Tom Pryce driving for Shadow at Watkins Glen in 1973
A Shadow DN5 in its black UOP Livery
Clay Regazzoni's Shadow DN9 in its Villiger livery being demonstrated
Jan Lammers' 1979 Shadow DN9 in its Burning Lion livery
Clay Regazzoni's Shadow DN9 with a Villiger livery
A Shadow DN9 with its Samson livery_2008_Goodwood.jpg)
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Spirit's first Formula One chassis, the Spirit 201C
Rubens Barrichello driving the Stewart SF-2 at the 1998 Canadian Grand Prix.
Johnny Herbert driving for Stewart at Montreal in 1999
Initially Surtees raced with a red car with white accents
Later, Surtees changed from red to blue and gained its first sponsor
A Surtees in 1972 Matchbox livery
In 1976, Surtees gained sponsorship from condom manufacturer Durex. The BBC refused to broadcast the British Grand Prix due to the sponsor on this car
In 1977, Chesterfield sponsored Surtees
Vittorio Brambilla at the 1978 British Grand Prix
A Toleman TG183B at the 2010 Goodwood Festival of Speed
Johnny Cecotto driving for Toleman at the 1984 Dallas GP
The 2001 Toyota TF101 (AM01), which was used for testing and never raced.
Oliver Panis driving the Toyota TF104 at the 2004 USGP.
Jackie Stewart driving a Matra entered by Tyrrell Racing
This is The Tyrrell 001, Tyrrell's first car, being demonstrated at Goodwood in 2008
Jackie Stewart's Tyrrell 003
Jackie Stewart's final Grand Prix car, Tyrrell 006/2, resting on a carpet of Royal Stewart tartan in the Donington Grand Prix Collection.
Michele Alboreto's Tyrrell 012 from 1983 on display
Tyrrell 012 painted in its Benetton livery of 1983
The Tyrrell P34 six-wheeler, driven by Jody Scheckter at the 1976 German Grand Prix, in blue Elf livery.
The Tyrrell P34 six-wheeler in its First National City Bank livery
A Tyrrell 012 from 1984 with a Systime Livery
Stefan Bellof driving the Tyrrell 012 at the 1984 Dallas Grand Prix with a DeLonghi livery. When Bellof and Martin Brundle were Tyrrell team-mates in 1984, their cars had different liveries.
A Tyrrell from 1993 season painted in Mild Seven livery
Mika Salo driving the Tyrrell 023 at the 1995 British Grand Prix
Mika Salo driving a Tyrrell 024 in 1996
Tyrrell had PIAA sponsorship in 1997 and 1998. This is Toranosuke Takagi driving the Tyrrell 026 at the 1998 Spanish Grand Prix.
Williams was sponsored primarily by Saudi Arabian Airlines from 1978 to 1984. This is a Williams FW07C being driven in 2007 at the DAMC 05 Oldtimer Festival Nürburgring .
A Williams FW08 from 1982 being tested at silverstone in 2006
Keke Rosberg driving the Saudia-sponsored Williams FW09 at the 1984 Dallas GP
Williams switched to Canon sponsorship in 1985 and retained it until 1993. This is Keke Rosberg driving the Williams FW10 at the 1985 German Grand Prix.
A Williams FW11B from 1987 season
Riccardo Patrese's Williams FW12 from 1989 season in display
Mansell's Williams FW14B from 1992 season in display
Damon Hill's #0 Williams FW16 from 1994 season in display
Damon Hill driving for Williams at Montreal in 1995
The team switched to Rothmans backing in 1994, which it kept until the end of 1997. This is Jacques Villeneuve driving the Williams FW18 at the 1996 Canadian Grand Prix.
From 2 years later, Williams switched to Winfield, an australian brand of cigarettes
Jacques Villeneuve driving for williams at Monza in 1998
Ralf Schumacher driving for Williams at the 1998 German Grand Prix
Alessandro Zanardi driving for Williams at the 1999 Canadian Grand Prix.
Ralf Schumacher driving the HP-sponsored Williams FW25 at the 2003 USGP.
Since 2006, the team's liveries have been based on a dark blue-and-white theme. This is Nico Rosberg driving the Williams FW28 at the 2006 Canadian Grand Prix..jpg)
1978 Wolf WR6 being tested at Lime Rock
Keke Rosberg with his Wolf at the 1979 San Marino GP
Jonathan Palmer driving for Zakspeed in 1985
A Zakspeed 871 from the 1987 season
