Hinge (app)
Hinge is a dating app founded by Justin McLeod in 2012.[1] The app uses connections to Facebook friends to facilitate connections.[1][2] With a goal to be seen as younger and cooler than Match.com or eHarmony but less superficial than Tinder, Hinge dispensed with Tinder-like swiping and used the slogan "the relationship app".[1] The app has a "Your Turn" feature designed to remind a user to continue a conversation, decreasing ghosting.[3] The company released Hinge Matchmaker in September 2017 to reinvent online dating "for people that missed out on the dating app craze".[4]
Match Group, which owns numerous dating apps such as Tinder, made investments into Hinge as early as September 2017.[5] On June 20, 2018, Match Group acquired 51% ownership of Hinge.[6] The organization has the right to acquire all the remaining shares within the next 12-month period.[7]
See also
References
- ^ a b c "Hinge's CEO says a good dating app relies on vulnerability, not algorithms". The Washington Post, Dale Markowitz, September 29, 2017
- ^ "The Rise of Dating-App Fatigue" Julie Beck, The Atlantic, October 25, 2016
- ^ Dating app Hinge rolls out a new feature to reduce ‘ghosting’ Sarah Perez, Techcrunch, December 20, 2017
- ^ Hinge Matchmaker Expands Online Dating Craze Theo Miller, forbes.com September 22, 2017
- ^ "Match Group Expands Portfolio With Dating App Hinge". Nasdaq. June 20, 2018. Retrieved June 23, 2018.
- ^ Carman, Ashley (June 20, 2018). "Tinder parent company buys anti-Tinder dating app Hinge". The Verge. Retrieved June 23, 2018.
- ^ Chang, Lulu (June 22, 2018). "Tinder's parent company Match Group swipes right on Hinge". Digital Trends. Retrieved June 23, 2018.
