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WESC (AM)

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WLFJ
Broadcast areaUpstate South Carolina
Frequency660 AM
BrandingChristian Talk 660 AM/92.9 FM
Programming
FormatChristian Talk
AffiliationsFox News Radio, WYFF 4 Weather +Plus
Ownership
Owner
  • iHeartMedia
    (Operated by Radio Training Network Inc.)
  • (Clear Channel Broadcasting Licenses, Inc.)
iHeartMedia owns:
WESC-FM, WMYI, WSSL-FM, WROO
Radio Training Network owns:
WRTP, WALC, WLFJ-FM, and WLFS
History
First air date
March, 1947
Former call signs
WESC (1947-2000)
Call sign meaning
"W"ith "L"ove "F"rom "J"esus
Technical information
ClassD (AM & FM)
Power50,000 watts daytime
10,000 watts critical hours
ERP250 watts (FM)
Transmitter coordinates
34°53′10.00″N 82°28′3.00″W / 34.8861111°N 82.4675000°W / 34.8861111; -82.4675000
Translator(s)92.9 FM (W225AZ)
Links
WebcastListen Online
Websitehttp://www.christiantalk660.com

WLFJ is a daytime-only Christian talk station at 660 on the AM dial broadcasting at 50,000 watts (10,000 during critical hours, and 500 watts pre sunrise authorization in January, November and December.

History

File:Christian Talk 660.jpg
former logo

660 signed on the air in March 1947 as WESC. The station was for many years a country music outlet branded "660 in Dixie", sister to WESC-FM, which was beautiful music at first, then later country music. Throughout the mid-late 20th century, WESC was frequently the highest rated station in the Greenville market.

In 1994, while simulcasting WESC-FM most of the time, WESC picked up The Fabulous Sports Babe.[1]

The station carried its country music format until March 1, 2000, when it changed its callsign to WLFJ and was purchased by Clear Channel Communications, who leased AM 660 to Radio Training Network Inc. (owners of WLFJ-FM), which placed a Christian Talk format on the station under the WLFJ callsign. The country music format continues on WESC-FM.

As of 2017, it is one of three AM radio stations operating at 50,000 watts in the state of South Carolina, the others being WBAJ and WCEO. The station's main transmitter also serves as an auxiliary transmitter for WESC-FM. It operates at 100,000 watts ERP.

Translators

In 2010, WLFJ launched a translator at 92.9 FM in the Greenville area. This move allows the station to operate over the air 24-hours a day on FM (as opposed to daytime only at 660 AM).

Call sign Frequency City of license FID ERP (W) Class FCC info
W225AZ 92.9 FM Greenville, South Carolina 250 D

References

  1. ^ Stark, Phyllis (July 30, 1994). "Vox Jox". Billboard. 106 (31): 122.