Now TV (UK)

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Now TV
Now TV Sky.svg
Original author(s) BSkyB
Developer(s) BSkyB
Initial release 17 July 2012; 20 months ago (2012-07-17)
Development status Active
Operating system Windows (XP or later)
OS X (10.6 or later)
Android (2.3 or later)
iOS (5.0 or later)
PlayStation 3
Xbox 360
LG Smart TV
Apple TV
Available in English

Now TV (stylised as NOW TV) is an internet television service owned by BSkyB. It was first announced in February 2012, and launched on 17 July 2012.[1] The service is available to watch via computer, various mobile devices, some game consoles and set-top boxes, with a Now TV branded box launched in July 2013. It is not viewable via BSkyB's Sky services.


Now TV commenced service in July 2012 by offering only films at first, adding sports in March 2013,[2] and entertainment channels in October 2013.[3][4] Movie and entertainment channels are accessed by paying a monthly fee, and sports on an ad-hoc basis ("pay as you go"). Now TV is designed for people who have no existing pay TV service.[5]

Now TV is available via the web on Windows or Mac OS, as an app on Android and iOS devices, Xbox 360 and PlayStation 3 consoles, LG Smart TVs[6][7] as well as YouView and Roku set-top boxes. The service offers streams up to 720p resolution depending on the playback device and uses adaptive bitrate streaming to minimise disruption.

In January 2014 it was announced that ITV Player would be made available on NOW TV[8] but there have been no further announcements since then.

Now TV Box[edit]

In July 2013 Sky launched a Now TV-branded Roku streaming box allowing users to stream Now TV content to their TV, and to view content from BBC iPlayer, Demand 5, Spotify and Sky News.[9] It has limited access to the Roku Channel Store and only a pre-approved list of Channels can be downloaded.[10] A number of third-party channels can be side-loaded to the device using its Developer Mode.[11]

Available content[edit]

As of October 2013 Now TV offers both live streaming and on-demand content from the following channels. Some programmes may not be available for live streaming due to rights restrictions.[12]

Sky Movies month pass[edit]

  • Sky Movies Premiere
  • Sky Movies Showcase
  • Sky Movies Comedy
  • Sky Movies Action & Adventure
  • Sky Movies Family
  • Sky Movies Crime & Thriller
  • Sky Movies Drama & Romance
  • Sky Movies Sci-Fi & Horror
  • Sky Movies Superheroes
  • Sky Movies Select
  • Sky Movies Disney

Sky Sports day pass[edit]

Sports channels offer live streaming only.

Entertainment month pass[edit]

External links[edit]


  1. ^ "BSkyB Corporate | Now's the time for NOW TV". 2012-07-16. Retrieved 2014-04-15. 
  2. ^ "Pay-as-you-go Sky Sports comes to NOW TV". 2013-03-19. Retrieved 2014-04-15. 
  3. ^ Skipworth, Hunter (2013-10-29). "New Sky Now TV package brings Sky 1 access and more". Digital Spy. Retrieved 2013-10-29. 
  4. ^ "BBC News - Sky announces details of NowTV internet TV service". 2012-03-21. Retrieved 2014-04-15. 
  5. ^ Stallard, Katie (2012-07-17). "No Dish, No Contract - Sky Launches NOW TV". Retrieved 2014-04-15. 
  6. ^ Marc Chacksfield  (2013-07-25). "Now TV now beamed straight to LG TVs | News". TechRadar. Retrieved 2014-04-15. 
  7. ^ "Stream NOW TV straight to your LG devices. Join NOW TV today". NOW TV. Retrieved 2014-04-15. 
  8. ^ "ITV announces new drama pay channel Encore for Sky - TV News". Digital Spy. 2014-01-29. Retrieved 2014-04-17. 
  9. ^ Lawler, Richard. "Sky's Now TV box is a £9.99 Roku clone that streams iPlayer and more". Retrieved 2014-04-15. 
  10. ^ Bodell, Matt (2013-11-04). "List of Available Channels & Apps on Now TV". Akufu. Retrieved 2013-11-04. 
  11. ^ "NowTV Channels You can Side-load". Akufu. 2013-11-07. Retrieved 2013-11-07. 
  12. ^ "Watch Movies, Films & Sports Online - NOW TV". 2014-01-09. Retrieved 2014-04-15.