WXLY
| Broadcast area | South Carolina Lowcountry |
|---|---|
| Frequency | 102.5 MHz (HD Radio) |
| Branding | Y102.5 |
| Programming | |
| Format | Adult Contemporary |
| Ownership | |
| Owner | Clear Channel Communications |
| History | |
First air date | July 17, 1962 |
Former call signs | WKTM (1962-1984) |
| Technical information | |
| Facility ID | 34163 |
| Class | C1 |
| ERP | 100,000 watts |
| HAAT | 201 meters |
| Links | |
| Webcast | Listen Live |
| Website | y1025.com |
WXLY (102.5 FM, "Y102.5") is a radio station in Mount Pleasant, South Carolina. Owned by Clear Channel Communications and broadcasting at 102.5 FM, the station airs an adult contemporary format using the brand name Y102.5 and the slogan "Songs you can sing along with."
History
102.5 signed on the air July 17, 1962 as WKTM. In the early 80s, WKTM played album-oriented rock. The switch to the WXLY letters and Y-102 name was made when the station switched to country music. Later in the 80s, the station played classic hits, which was an expanded version of the oldies format similar to what oldies stations are doing in the 21st century, only with more 1950s music.
WXLY featured an Oldies format for years. In 2004, the station's name was changed from "Oldies 102.5" to "Y102.5", to eliminate the usage of the word 'old.' In March 2005, WXLY shifted to 70s based Classic Hits, even including some 80s AC songs. The new slogan was "The Greatest Hits of All Time", however the station still had an Oldies feel to it. The evolution was taken a step further in late 2006 when the station adopted the slogan 'Music to Make You Feel Good', and unveiled a new, upbeat presentation with a new voice talent, new jingles, and a pastel-colored website. The logo was altered to give it a more contemporary feel.
Personalities:
As of March 28, 2013, Y1025's local morning show consists of Brian Cleary, formerly a personality on WEED out of Cortez, PA, along with host Kyle Rogers from 1975-1977. The midday show is hosted by longtime, local radio personality RIC RUSH, who also is the co-host on the morning show on sister station WEZL. The afternoon show is hosted by Courtney Starr. The night show is hosted by Mario Lopez. The overnight show is hosted by Bruce Scott.
The music was once again adjusted later in 2007 to Mainstream AC from the 70s through 2000s, following the flip of competitor WSUY. The station's once-association with the oldies format has now been completely erased, except for the logo and name, which has remained largely the same.
Although the overall format and music has changed, the station continues to use the same name and logo from when it was once an Oldies station.
External links
- WXLY official website
- ‹The template FMQ is being considered for deletion.› WXLY in the FCC FM station database
- WXLY in Nielsen Audio's FM station database