Lilt
Type | Soft drink |
---|---|
Manufacturer | The Coca-Cola Company |
Country of origin | United Kingdom |
Introduced | 1975 |
Colour | yellow |
Ingredients | Carbonated water Pineapple and grapefruit fruit juices from concentrate Citric acid Sodium citrate Aspartame, acesulfame K |
Website | coca-cola |
Lilt was a brand of soft drink manufactured by The Coca-Cola Company and sold only in the United Kingdom, Ireland and Gibraltar.[1]
From the 1970s until its dissolution in 2023, Lilt was promoted with the advertising slogan "the totally tropical taste."
Between 2008 and 2014, The Coca-Cola Company reduced the number of calories in the drink by 56% as part of its efforts to make healthier products in response to the British Government's Public Health Responsibility Deal.[2] The amount of sugar was also reduced alongside the addition of artificial sweeteners (aspartame, acesulfame K and saccharin).
One advertisement in the late 1980s featured the "Lilt Man", a parody of a milkman, delivering Lilt in a "Lilt float", with a song bearing the lyrics "Here comes the Lilt Man." In the late 1990s, it was heavily promoted with advertisements featuring two Jamaican women, Blanche Williams and Hazel Palmer, with one advert parodying a Levi's advert. They became known in the media as the "Lilt Ladies".[citation needed]
In late 2021, the drink was rebranded in Ireland as a sub-brand of Fanta, followed by Great Britain in 2022.[citation needed]
In February 2023 (rumoured to be in a long term decline due to poor sponsorship arrangements during the 1990s) it was announced that the Lilt brand would be discontinued, with the drink being fully absorbed into the Fanta brand as ‘Fanta Pineapple and Grapefruit’.[3]
Products
Name | Year launched |
Notes |
---|---|---|
Lilt Pineapple and Grapefruit | 1974 | Original flavour. |
Lilt Zero Pineapple and Grapefruit | 1987 | Sugar-free version of the original Lilt. Previously known as "Diet Lilt" (1987–2000s), "Lilt Light" (2000s–2005) and "Lilt Z" (2005–2006). |
Lilt Mango and Mandarin | 1996 | Mango and Mandarin flavoured variety. Discontinued in the early 2000s. |
Lilt Banana and Peach | 2003[4] | Banana and Peach flavoured variety. Discontinued in the mid-2000s. |
Lilt Mango Flavour | 2011[5] | Mango flavoured variety. Was exclusively sold in cans at most newsagents and independent convenience stores. Discontinued in 2015. |
References
- ^ "Coca-Cola - our brands". The Coca-Cola Company. Archived from the original on 7 February 2007. Retrieved 8 February 2007.
- ^ "UK Coca Cola adopts color coded labeling with nutritional information". MercoPress. 9 September 2009. Retrieved 4 January 2016.
- ^ Leonard-Bedwell2023-02-13T11:07:00+00:00, Niamh. "Lilt axed by Coca-Cola after nearly 50 years". The Grocer. Retrieved 2023-02-13.
{{cite web}}
: CS1 maint: numeric names: authors list (link) - ^ "Redesign of Lilt drink in the can". 3 July 2003.
- ^ "UK Food & Drink Industry news & events, seminars, and conferences".