SAfm

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SAfm
SAfm Logo
Broadcast area South Africa
Slogan "South Africa's News and Information Leader"
Frequency 104–107 MHz FM[1][2]
First air date 1936
Format News radio, talk radio
Owner SABC
Webcast www.antfarm.co.za/clients/safm/safm_22.asx
Website safm.co.za

SAfm is a national, English-language public radio station in South Africa. It has been operated by the South African Broadcasting Corporation (SABC) since its foundation in 1936.[3]

SAfm was the SABC's first radio station, and the country's first public radio station. From 1924 to 1936, the only radio service in South Africa was a privately owned station called JB, which broadcast to the cities of Johannesburg, Durban, and (later) Cape Town. An Act of Parliament in 1936 made official the conversion of JB into a public broadcaster.[4]

In its early days as a public radio service, the station was called the "A" Programme. When the SABC started an Afrikaans-language station in 1937, the two stations came to be called the English Service and the Afrikaans Service, respectively. In 1985 the English Service was renamed Radio South Africa; it has had its current name, SAfm, since 1995.[3] The SAfm studio is now in SABC Radio Park, in the Johannesburg suburb of Auckland Park.[5]

SAfm broadcasts 24 hours per day.[1] From 1995 to 2003, it gradually reduced the scope of its programming from a general, multi-genre format to a news and talk radio format. In 2006, the Independent Communications Authority of South Africa required SAfm to re-add drama and children's radio programmes, and these are now among the station's offerings.[3]

Audience[edit]

Most SAfm listeners are in age range of 35 to 49, and LSM groups 7–10.[1][3][further explanation needed]

Estimated number of listeners[6]
Month 7-day Average Monday–Friday
May 2013 645,000 281,000
February 2013 566,000 263,000
December 2012 517,000 218,000
October 2012 516,000 218,000
August 2012 550,000 219,000
June 2012 540,000 221,000

See also[edit]

References[edit]

  1. ^ a b c The Annual Guide to Radio in South Africa (AdVantage 2012). Media 24. 2012. 
  2. ^ "SABC public broadcasting stations". Brand S.A country portal. Retrieved 8 May 2013. 
  3. ^ a b c d "About SAfm: Station Profile". safm.co.za. SAfm. Retrieved 10 July 2017. 
  4. ^ du Plessis, D. F. (2000). "The South African Advertising Scene § Electronic Media". Introduction to Public Relations and Advertising. Juta and Company. p. 89. ISBN 978-0-7021-5557-4. OCLC 45558082 – via Google Books. 
  5. ^ "Contact Us". safm.co.za. SAfm. Retrieved 10 July 2017. 
  6. ^ "SAARF RAMS (Presentations)". saarf.co.za. 

External links[edit]