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The Social Network
File:Social network film poster.jpg
Theatrical release poster
Directed byDavid Fincher
Screenplay byAaron Sorkin
Produced byScott Rudin
Dana Brunetti
Michael De Luca
Ceán Chaffin
Kevin Spacey
StarringJesse Eisenberg
Andrew Garfield
Justin Timberlake
Armie Hammer
Max Minghella
Brenda Song
Rashida Jones
Rooney Mara
CinematographyJeff Cronenweth
Edited byKirk Baxter
Angus Wall
Music byTrent Reznor
Atticus Ross
Production
companies
Distributed byColumbia Pictures
Release date
  • October 1, 2010 (2010-10-01)
Running time
120 minutes[1]
CountryTemplate:Film US
LanguageEnglish
Budget$40 million[2]
Box office$224,920,315 [2]

The Social Network is a 2010 drama film about the founding of the social networking website Facebook and the resulting lawsuits. The film was directed by David Fincher and features a cast including Jesse Eisenberg, Andrew Garfield, Justin Timberlake, Armie Hammer, Max Minghella, Brenda Song, Rashida Jones, Joseph Mazzello, and Rooney Mara.

Aaron Sorkin's screenplay adapts Ben Mezrich's 2009 book The Accidental Billionaires. Sorkin makes a cameo appearance as an unimpressed advertiser. Neither founder Mark Zuckerberg nor any other member of Facebook was involved with the project, although Eduardo Saverin was a consultant for Mezrich.[3] The film was released in the United States by Columbia Pictures on October 1, 2010.

The film received widespread acclaim, with critics praising it for its editing, acting, score and screenplay. The Social Network appeared on 78 critics' top 10 list for 2010; of those critics 22 had the film in their number one spot. Rolling Stone's Peter Travers said "The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing wit with an aching sadness, they define the dark irony of the past decade." It received eight Academy Award nominations, including Best Picture, Best Director (David Fincher), and Best Actor (Jesse Eisenberg), and won three for Best Adapted Screenplay, Best Original Score, and Best Film Editing. It also won the Best Motion Picture – Drama Golden Globe at the 68th Golden Globe Awards on January 16, 2011. The film also won Globe awards for Best Director, Best Screenplay and Best Original Score, making it the film with the most wins of the night.

Plot

In 2003, Harvard University student Mark Zuckerberg is dumped by his girlfriend Erica Albright. He returns to his dorm drunk and writes a scathing blog entry about her. This inspires him to create an on-campus website called Facemash which allows users to rate the attractiveness of female students using photographs pilfered from various university systems. Mark receives six months of academic probation after traffic to the site crashes parts of Harvard's network. FaceMash's popularity and the fact that Mark created it in one night while drunk brings him to the attention of Cameron and Tyler Winklevoss and their business partner Divya Narendra. The Winklevoss twins invite Mark to their final club, where Mark accepts a job as programmer for a proposed dating website they call Harvard Connection which will be exclusive to Harvard alums.

Mark approaches his friend Eduardo Saverin and tells him of his idea for what he calls "Thefacebook", an online social networking website exclusive to Harvard University students. He explains that this would mimic the popularity of FaceMash but since signing up would be consensual it would avoid the ethical problems of the earlier site. Eduardo agrees to help Mark, providing $1,000 to help start the site. They distribute the link to Eduardo's connections at the Phoenix S-K final club, and it becomes popular throughout the student body. When they learn of Thefacebook, the Winklevoss twins and Narendra believe Zuckerberg has stolen their idea while stalling on their website. Tyler and Divya want to sue Mark for intellectual property theft, but Cameron convinces them to settle the matter as "gentlemen of Harvard".

During a visiting lecture by Bill Gates, fellow Harvard University student Christy Lee introduces herself and her friend Alice to Eduardo and Mark and asks the boys to "Facebook me". Christy's use of this phrase impresses both of them. Christy invites them to a bar, where Mark runs into Erica, who is not aware of Thefacebook because she is not a Harvard student. Mark decides to expand the site to Yale University, Columbia University and Stanford University as Thefacebook grows in popularity, while the Winklevoss twins and Narendra watch "their idea" advance without them. Cameron refuses to sue them, instead accusing Mark of violating the Harvard student Code of Conduct. Through their father's connections they meet with Harvard President Larry Summers, who is dismissive towards the twins and sees no potential value in either a disciplinary action or in Thefacebook website itself.

Through Christy, now Eduardo's girlfriend, Eduardo and Mark arrange a meeting with Napster co-founder Sean Parker. Eduardo becomes skeptical, noting Sean's problematic personal and professional history. Sean presents a vision for Facebook very similar to that of Mark, which earns Mark's instant admiration. In a parting comment, Sean suggests they drop the "The" from Thefacebook.

At Sean's suggestion, Mark moves the company to Palo Alto while Eduardo remains in New York seeking advertising support. Sean advises Mark to keep hold of his ownership of Facebook to ensure that Mark does not lose control of a potentially lucrative business venture, using Victoria's Secret founder Roy Raymond as an example. After Sean promises to expand Facebook to two other continents, Mark invites Sean to live at the house he is using as the company headquarters.

While competing in the Henley Royal Regatta for Harvard, the Winklevoss twins discover Facebook has expanded to a number of English universities and footage of their lost rowing match against the Hollandia Roeiclub is posted on it. Cameron relents and they decide to sue. When Eduardo visits from New York, he is angered to find Sean living in their house and making business decisions for Facebook. Eduardo argues with Mark, with Mark making a demeaning remark regarding Eduardo's failed attempts to find advertisers. Eduardo freezes the company's bank account and returns to New York.

Christy argues with Eduardo about his Facebook profile, which lists him as "single". Christy does not believe Eduardo when he reluctantly explains that he does not know how to change his profile. She accuses him of cheating on her and sets fire to a scarf he gave to her. As a result of Christy's odd behavior, Eduardo ends his relationship with her. While Eduardo extinguishes the fire she caused, Mark reveals on the phone that although he was upset that Eduardo almost jeopardized Facebook by freezing the bank account, they have secured $500,000 from angel investor Peter Thiel.

While visiting the new headquarters for a meeting, Eduardo discovers the deal he signed with Sean's investors has allowed them to dilute his share of the company from 34 percent to 0.03 percent, while maintaining the ownership percentage of all other parties. He confronts Mark and announces his intention to sue him. During a party celebrating Facebook's one millionth member, Sean and a number of underage Facebook interns are arrested for possession of cocaine. Sean tries deceiving Mark into believing that he had nothing to do with the incident and that Eduardo stashed the cocaine, but Mark does not believe him and tells him to "go home".

The story is intercut with scenes from depositions taken in lawsuits against Mark and Facebook—one filed by the Winklevoss twins, the other by Eduardo. The Winklevoss twins claim that Zuckerberg stole their idea, while Saverin claims his shares of Facebook were diluted when the company was incorporated. At the end, Marylin Delpy, a junior lawyer for the defense, informs Mark they will be settling with Eduardo, since the sordid details of Facebook's founding and Mark's callous attitude will make a jury highly unsympathetic. After everyone leaves, Mark sends a friend request to Erica Albright on Facebook, and refreshes the page every few seconds waiting for a response.

Cast

Production

Casting

Casting began in early August 2009, and open auditions were held in various states. Jesse Eisenberg was first announced to be attached to the project in September 2009.[6] (Coincidentally, in an interview with Diane Sawyer on ABC's World News with Diane Sawyer, Zuckerberg revealed that Eisenberg's cousin, Eric Fisher, was a Facebook product designer.) Several days later, Justin Timberlake and Andrew Garfield were confirmed to portray the roles of Sean Parker and Eduardo Saverin, respectively. In October 2009, Brenda Song, Rooney Mara, Armie Hammer, Shelby Young, and Josh Pence were cast.[7] Max Minghella and Dakota Johnson were also confirmed to star in the film.[7] In a 2009 interview with The Baltimore Sun, Eisenberg said, "Even though I've gotten to be in some wonderful movies, this character seems so much more overtly insensitive in so many ways that seem more real to me in the best way. I don't often get cast as insensitive people, so it feels very comfortable: fresh and exciting, as if you never have to worry about the audience. Not that I worry about the audience anyway – it should be just the furthest thing from your mind. The Social Network is the biggest relief I've ever had in a movie."[8]

Filming

Principal photography began in October 2009 in Cambridge, Massachusetts.[9] Scenes were filmed around the campuses of two Massachusetts prep schools, Phillips Academy and Milton Academy.[10] Additional scenes were filmed on the campus of Wheelock College, which was set up to be Harvard's campus.[11] (Harvard has turned down most requests for on-location filming ever since the filming of Love Story (1970), which caused significant physical damage to the campus[12]). Filming took place on the Keyser and Wyman quadrangles in the Homewood campus of Johns Hopkins University from November 2–4,[13] which also doubled for Harvard in the film.[14] The first scene in the film, where Zuckerberg is with his girlfriend, took 99 takes to finish.[3] The film was shot on the Red One digital cinema camera at 4K resolution.[15] The rowing scenes with the Winklevoss brothers were filmed at Community Rowing Inc. in Newton, MA[16] and Henley Royal Regatta.[17] Although a significant portion of the latter half of the film is set in Silicon Valley, the filmmakers opted to shoot those scenes in Los Angeles and Pasadena. Miniature faking process was used in a sequence showing a rowing event at the Henley Royal Regatta.

Armie Hammer, who portrayed the Winklevoss twins, acted alongside body double Josh Pence while his scenes were filmed. His face was later digitally grafted onto Pence's face during post-production, while other scenes used split-screen photography. Pence himself appears in a cameo role.[18] Pence was concerned about having no face time during the role, but after consideration thought of the role as a "no-brainer".[19] Hammer states that director David Fincher "likes to push himself and likes to push technology" and is "one of the most technologically minded guys I've ever seen."[18] This included sending the actors to "twin boot camp" for 10 months to learn everything about the Winklevosses.[19]

Rowing production

Community Rowing Inc. held a casting call and a tryout for 20 rowing extras; some were graduates from Harvard, Northeastern University, Boston University, George Washington University, and Trinity College, as well as local club rowers from Union and Riverside.[20] None of the casted rowing extras for the Henley Royal Regatta racing scene appeared in the film; filming for the race was originally planned to take place in Los Angeles, CA, but Fincher made the call to film in New England during production.[21]

David Fincher hired Loyola Marymount coach Dawn Reagan to help train Josh Pence and Armie Hammer.[22] While Hammer was new to the sport, Pence rowed previously at Dartmouth College.[22]

The extras in pairs for the Charles River scene were cast as follows:

  • Tom Owston and Joe Carrol
  • Henry Roosevelt and Teddy Schreck
  • Tyler Williamson and Matt Webb
  • Perrin Hamilton and Steve Barchick
  • Lucas Abegg and Jim Bayley (body doubles for Hammer and Pence)[22]

The indoor rowing scene was filmed at Boston University's indoor rowing tanks. All of BU's blue oars in the scene had to be repainted to Harvard's crimson color for filming.[21]

Soundtrack

Main article: The Social Network (soundtrack)

On June 1, 2010, it was announced that Trent Reznor and Atticus Ross would score the film.[23] The soundtrack was released September 28 in various formats under the Null Corporation label.[24] Leading up to the release of the soundtrack, a free five-track EP was made available for download.[25] The White Stripes' song "Ball and Biscuit" can be heard in the opening of the film and The Beatles' song "Baby, You're a Rich Man" concludes the film. Neither song appears on the soundtrack.

Reznor and Ross won the award for best original soundtrack at the 2011 Golden Globes,[26] as well as the 2011 Academy Award for Best Original Score.

The film itself contains 18 songs,[27] some of which are not found on the soundtrack. These include songs from The Beatles, Bob Marley, Super Furry Animals, 10cc, Gluecifer, Dead Kennedys, and The White Stripes.

The background song used in the club scene (in California) is performed by Dennis de Laat, and is called "Sound of Violence (Main Mix)".[28] It does not appear on the soundtrack.

Marketing

The first theatrical poster was released on June 18, 2010.[29] The film's first teaser trailer was released on June 25, 2010.[30] The second teaser was released on July 8.[31] The full length theatrical trailer debuted on July 15, 2010, which plays an edited version of the song "Creep", originally by Radiohead, covered by the Belgian choir group Scala & Kolacny Brothers.[32][33] The trailer was then shown in theaters, prior to the films Inception, Dinner for Schmucks, Salt, Easy A, The Virginity Hit and The Other Guys.[34]

Reception and response

Response by the principals

The script was leaked online in July 2009.[35][36] In November 2009, executive producer Kevin Spacey said, "The Social Network is probably going to be a lot funnier than people might expect it to be."[37] The Cardinal Courier stated that the film was about "greed, obsession, unpredictability and sex" and asked "although there are over 500 million Facebook users, does this mean Facebook can become a profitable blockbuster movie?"[38] At the D8 conference hosted by D: All Things Digital on June 2, 2010, host Kara Swisher told Zuckerberg she knew he was not happy with The Social Network being based on him, to which he replied, "I just wished that nobody made a movie of me while I was still alive."[39] Zuckerberg stated to Oprah Winfrey that the drama and partying of the film is mostly fiction, explaining "this is my life, so I know it's not so dramatic," and that he spent most of the past six years focusing, working hard, and coding Facebook.[40] Speaking to an audience at Stanford University, Zuckerberg stated that the film portrayed his motivations for creating Facebook inaccurately; instead of an effort to "get girls", he says he created the site because he enjoys "building things".[41] However, he added that the film accurately depicted his real-life wardrobe, saying, "It's interesting the stuff that they focused on getting right – like every single shirt and fleece they had in that movie is actually a shirt or fleece that I own."[41]

Facebook co-founder Dustin Moskovitz called the film a "dramatization of history ... it is interesting to see my past rewritten in a way that emphasizes things that didn't matter, (like the Winklevosses, who I've still never even met and had no part in the work we did to create the site over the past 6 years) and leaves out things that really did (like the many other people in our lives at the time, who supported us in innumerable ways)".[42] According to Moskovitz:

A lot of exciting things happened in 2004, but mostly we just worked a lot and stressed out about things; the version in the trailer seems a lot more exciting, so I'm just going to choose to remember that we drank ourselves silly and had a lot of sex with coeds.... The plot of the book/script unabashedly attacked [Zuckerberg], but I actually felt like a lot of his positive qualities come out truthfully in the trailer (soundtrack aside). At the end of the day, they cannot help but portray him as the driven, forward-thinking genius that he is.[43]

Co-founder Eduardo Saverin said of the film, "[...] the movie was clearly intended to be entertainment and not a fact-based documentary."[44]

Sorkin has stated that, "I don’t want my fidelity to be to the truth; I want it to be to storytelling. What is the big deal about accuracy purely for accuracy’s sake, and can we not have the true be the enemy of the good?"[45]

Journalist Jeff Jarvis acknowledged the film was "well-crafted" but called it "the anti-social movie", objecting to Sorkin's decision to change various events and characters for dramatic effect, and dismissing it as "the story that those who resist the change society is undergoing want to see."[46] Technology broadcaster Leo Laporte concurred, calling the film "anti-geek and misogynistic".[47] Sorkin responded to these allegations by saying, "I was writing about a very angry and deeply misogynistic group of people".[48]

Andrew Clark of The Guardian wrote that "there's something insidious about this genre of [docudrama] scriptwriting," wondering if "a 26-year-old businessman really deserves to have his name dragged through the mud in a murky mixture of fact and imagination for the general entertainment of the movie-viewing public?" Clark added, "I'm not sure whether Mark Zuckerberg is a punk, a genius or both. But I won't be seeing The Social Network to find out."[49]

Several noteworthy tech journalists and bloggers voiced their opinions of how the film portrays its real-life characters. Mashable founder and CEO Pete Cashmore, blogging for CNN, said: "If the Facebook founder [Zuckerberg] is concerned about being represented as anything but a genius with an industrious work ethic, he can breathe a sigh of relief."[50] Jessi Hempel, a technology writer for Fortune who says she's known Zuckerberg "for a long time", wrote of the film:

The real-life Zuckerberg was maniacally focused on building a web site that could potentially connect everyone on the planet…By contrast, in the film he seems more obsessed with achieving the largesse that bad boy Sean Parker, an original Napster founder, portrays when he arrives to meet Zuckerberg at a New York restaurant.[51]

Harvard Law School professor Lawrence Lessig wrote in The New Republic that Sorkin's screenplay does not acknowledge the "real villain" of the story:

The total and absolute absurdity of the world where the engines of a federal lawsuit get cranked up to adjudicate the hurt feelings (because "our idea was stolen!") of entitled Harvard undergraduates is completely missed by Sorkin. We can't know enough from the film to know whether there was actually any substantial legal claim here. Sorkin has been upfront about the fact that there are fabrications aplenty lacing the story. But from the story as told, we certainly know enough to know that any legal system that would allow these kids to extort $65 million from the most successful business this century should be ashamed of itself. Did Zuckerberg breach his contract? Maybe, for which the damages are more like $650, not $65 million. Did he steal a trade secret? Absolutely not. Did he steal any other "property"? Absolutely not — the code for Facebook was his, and the "idea" of a social network is not a patent. It wasn't justice that gave the twins $65 million; it was the fear of a random and inefficient system of law. That system is a tax on innovation and creativity. That tax is the real villain here, not the innovator it burdened.[52]

In an onstage discussion with The Huffington Post co-founder Arianna Huffington, during Advertising Week 2010 in New York, Facebook's Chief Operating Officer Sheryl Sandberg said she had seen the film and it was "very Hollywood" and mainly "fiction". "In real life, he [Zuckerberg] was just sitting around with his friends in front of his computer, ordering pizza," she declared. "Who wants to go see that for two hours?"[53]

Indian-American Divya Narendra said that he was "initially surprised" to see himself portrayed by the non-Indian actor Max Minghella, but also admitted that the actor did a "good job in pushing the dialogue forward and creating a sense of urgency in what was a very frustrating period."[54]

Critical response

The Social Network has received critical acclaim; Review aggregate Rotten Tomatoes reports that 96% of critics have given the film a positive review based on 261 reviews, with an average score of 9/10 and a critical consensus of: "Impeccably scripted, beautifully directed, and filled with fine performances, The Social Network is a riveting, ambitious example of modern filmmaking at its finest." It has a 100% among "Top Critics".[55] The film also holds a score of 95 based on 42 reviews on Metacritic, indicating "universal acclaim" and making it one of the site's highest-rated movies of all time.[56]

Roger Ebert of the Chicago Sun-Times, giving it four stars, wrote: "David Fincher's film has the rare quality of being not only as smart as its brilliant hero, but in the same way. It is cocksure, impatient, cold, exciting and instinctively perceptive."[57] Peter Travers of Rolling Stone, gave the film his first full four star rating of the year and said: "The Social Network is the movie of the year. But Fincher and Sorkin triumph by taking it further. Lacing their scathing wit with an aching sadness, they define the dark irony of the past decade."[58] The Harvard Crimson review called it "flawless" and gave it five stars.[59] Quentin Tarantino listed The Social Network as one of his favorite 20 movies of the year, second to Toy Story 3.[60]

Some reviewers pointed out that the film plays loosely with the facts behind Facebook's founding. Joe Morgenstern in The Wall Street Journal praised the film as exhilarating but noted: "The biographical part takes liberties with its subject. Aaron Sorkin based his supersmart and superbly funny screenplay on a contentious book, Ben Mezrich's The Accidental Billionaires, so everything that's seen isn't necessarily to be believed."[61]

The film won Best Picture from the National Society of Film Critics, the New York Film Critics Circle, the Los Angeles Film Critics Association and the National Board of Review, making it only the third film in history (after Schindler's List and L. A. Confidential) to sweep the "Big Four" critics.[62] The film also won the "Hollywood Ensemble Award" from the Hollywood Awards.[63][64] The Social Network appeared on 78 critics' top 10 list for 2010, of those critics 22 had the film in their number one spot.[65]

Top ten lists

The Social Network appeared on over 70 critics' top ten lists of the best films of 2010. Over a dozen publications ranked the film first in their lists.[66]

Box office

During its opening weekend in the United States, the film debuted at #1, grossing $22.4 million in 2,771 theaters.[2] The film retained the top spot in its second weekend, dropping only 31.2%,[2] breaking Inception's 32.0% record as the smallest second weekend drop for any number-one film of 2010, while being the third smallest overall behind Secretariat's 25.1% drop and Tooth Fairy's 28.6% drop. As of August 19, 2011, the film has grossed $96,962,694 in the United States and $127,957,621 elsewhere, for a worldwide total of $224,920,315.[67]

Accolades

Main article: List of accolades received by The Social Network

The Social Network won the Best Motion Picture – Drama Golden Globe at the 68th Golden Globe Awards on January 16, 2011.[68] The film also won the awards for Best Director, Best Screenplay and Best Original Score, making it the film with the most wins of the night.[69]

The film was nominated for seven British Academy Film Awards, including Best Film, Leading Actor (Jesse Eisenberg), Supporting Actor (Andrew Garfield) and Rising Star (Andrew Garfield) won three for Best Editing, Adapted Screenplay and Best Direction on February 13, 2011.[70]

The Social Network received nominations for eight Academy Awards, including Best Picture, Best Actor, Best Cinematography, Best Director, Best Film Editing, Best Original Score, Best Sound and Best Adapted Screenplay.[71] It won three for Best Adapted Screenplay, Best Original Score, and Best Film Editing at the 83rd Academy Awards on February 27, 2011.

Home media

The Social Network was released on DVD and Blu-ray January 11, 2011. In its first week of release, DVD sales totaled $13,470,305 and it was the number one sold DVD of the week.[72] The DVD includes an audio commentary with director David Fincher, and a second commentary with writer Aaron Sorkin and the cast. The Blu-ray and 2-Disc DVD releases include the commentaries, along with a feature length documentary, How Did They Ever Make a Movie of Facebook?, featurettes, Angus Wall, Kirk Baxter and Ren Klyce on Post, Trent Reznor, Atticus Ross and David Fincher on the Score, In the Hall of the Mountain King: Reznor's First Draft, Swarmatron, Jeff Cronenweth and David Fincher on the Visuals, and a Ruby Skye VIP Room: Multi-Angle Scene Breakdown feature.[73]

See also

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References

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