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{{Short description|Brazilian sports equipment brand}}
{{Short description|Brazilian sports equipment brand}}
{{Infobox brand
{{Infobox company
| name = Rainha
| name = Rainha
| logo = Rainha brand logo.png
| logo = Rainha brand logo.png
| logo_size = 200
| logo_size =
| image =
| logo_caption =
| image_upright =
| image =
| alt =
| foundation = {{start date and age|1934}}
| caption =
| location = [[São Paulo]], [[Brazil]]
| producttype = [[Sports equipment]]
| industry = {{unbulleted list|class=nowrap|[[Clothing industry|Apparel]]|[[Sports equipment]]}}
| products = {{hlist|[[Athletic shoes]]|[[Sportswear|athletic apparel]]|[[sporting goods]]|[[fashion accessories|accessories]]}}
| currentowner =
| producedby =
| revenue =
| num_employees =
| country = Brazil
| introduced = {{start date and age|1934}}
| parent = {{Plainlist|
⚫
* Saad & Cia. (1934-1978)
| discontinued =
⚫
* [[Alpargatas Argentina]] (1978–2008)
| related = [[Topper (sports)|Topper]]
* [[Alpargatas S.A.]] (2008-2018)
| markets =
* BR Sports (2018-present)
| previousowners = {{plainlist|
⚫
* Saad & Cia.
⚫
* [[Alpargatas S.A.]]
}}
}}
⚫
| homepage = {{URL|https://www.rainha.com.br/}}
| trademarkregistrations =
| ambassadors =
| tagline =
⚫
| website = {{URL|https://www.rainha.com.br/|rainha.com.br}}
| module = <!-- or: misc -->
| module1 = <!-- or: misc1 -->
| footnotes =
}}
}}
'''Rainha''' is a Brazilian [[sports equipment]] [[brand]], currently owned by BR Sports, a holding based in [[São Paulo]].<ref name=bloomb>[https://www.bloomberg.com/profile/company/1403144D:BZ BRS Comercio e Industria de Material Esportivo SA profile] on Bloomberg</ref><ref name=RAINHA212021>{{cite news |url= https://exame.com/blog/primeiro-lugar/a-volta-da-rainha-nos-setor-de-acessorios-esportivos/ |title= A volta da Rainha ao setor de acessórios esportivos (in Portuguese)|author= André Jankavski |work= Exame}}</ref>
'''Rainha''' is a Brazilian [[sports equipment]] [[brand]], currently owned by BR Sports, a holding based in [[São Paulo]].<ref name=bloomb>[https://www.bloomberg.com/profile/company/1403144D:BZ BRS Comercio e Industria de Material Esportivo SA profile] on Bloomberg</ref><ref name=RAINHA212021>{{cite news |url= https://exame.com/blog/primeiro-lugar/a-volta-da-rainha-nos-setor-de-acessorios-esportivos/ |title= A volta da Rainha ao setor de acessórios esportivos (in Portuguese)|author= André Jankavski |work= Exame}}</ref>


Products under the 'Rainha' brand include [[sneakers]] and [[clothing]].
Products under the 'Rainha' brand include [[sneakers]] and [[clothing]]. 'Rainha' in [[Portuguese language|Portuguese]] means 'queen'.


== History ==
== History ==

Revision as of 22:03, 13 July 2024

Rainha
Industry
Founded1934; 90 years ago (1934)
HeadquartersSão Paulo, Brazil
Products
Parent
Websitewww.rainha.com.br

Rainha is a Brazilian sports equipment brand, currently owned by BR Sports, a holding based in São Paulo.[1][2]

Products under the 'Rainha' brand include sneakers and clothing. 'Rainha' in Portuguese means 'queen'.

History

It began in 1934 when the Saad & Cia company, using a new process in the Brazilian manufacturing market with sterilization technology, launched sports shoes on the market. In the following decades the brand, widely recognized by a "torch" in its logo. In 1978, Alpargatas S.A. purchases the brand.[3]

In the early 1980s the brand gained scale and distribution with its iconic Mont Car, Iate, Bullit and VL2500 models. Rainha left to be just an elite item, becoming a high-volume brand, choosing sports as its platform. It was the first sports brand to sign a sponsorship contract with professional club Super League team Pirelli Santo André.[4] In 1983, Rainha became sponsor of The Great Volleyball Challenge, a friendly match between Brazil vs. USSR held in Maracanã Stadium.[5]

In 2015 the brand was acquired by "BR Sports", a holding company part of the Sforza Group, whose president was entrepreneur Carlos Wizard Martins.[6][1]

Past sponsorships

Rainha was the official kit provider of several professional sports teams. The list includes:

Football

National Teams

Clubs teams

Volleyball

National Teams

Clubs teams

  • Brazil Minas
  • Brazil Pirelli Santo André

References

  1. ^ a b BRS Comercio e Industria de Material Esportivo SA profile on Bloomberg
  2. ^ André Jankavski. "A volta da Rainha ao setor de acessórios esportivos (in Portuguese)". Exame.
  3. ^ Tatiana Vaz. "A trajetória centenária da Alpargatas, que ganhou novo capítulo (in Portuguese)". Exame.
  4. ^ "Lista de Clubes Campeões Brasileiros de Voleibol" [List of Brazilian Volleyball Champions] (in Portuguese). Retrieved 2021-09-30.
  5. ^ Fédération Internationale de Volleyball. "Chronological Highlights". Retrieved 2021-09-30.
  6. ^ "Após levar Rainha e Topper, BR Sports deve seguir as compras". Veja. Robson Bonin. 2016-01-24. Archived from the original on 28 December 2019. Retrieved 30 September 2021.
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