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area = [[Charlotte, North Carolina|Charlotte]]/[[Charlotte metropolitan area|Metrolina]]|
area = [[Charlotte, North Carolina|Charlotte]]/[[Charlotte metropolitan area|Metrolina]]|
branding = ''"96.1 The Beat"''|
branding = ''"96.1 The Beat"''|
slogan = <br/>Charlotte's Party Station|
slogan = Charlotte's Party Station|
airdate = 1970s|
airdate = 1970s|
frequency = 96.1 ([[megahertz|MHz]]) |
frequency = 96.1 ([[megahertz|MHz]]) |
format = [[Rhythmic Contemporary]]/[[Hip hop]] |
format = [[Rhythmic Contemporary]]/[[Hip hop]] |
erp = 100,000 [[watt]]s|
erp = 100,000 [[watt]]s|
callsign_meaning = '''W'''e're North Carol'''I'''na's '''B'''ea'''T'''|
sister_stations = [[WEND]], [[WIBT]], [[WKKT]], [[WLYT]], [[WRFX]]|
sister_stations = [[WEND]], [[WIBT]], [[WKKT]], [[WLYT]], [[WRFX]]|
class = |
class = |
owner = [[Clear Channel]] |
owner = [[Clear Channel]] |
webstream = [http://www.961thebeat.com/mediaplayer/?station=WIBT-FM&action=listenlive&channel_title= Listen Live]
website = [http://www.961thebeat.com/ http://www.961thebeat.com/] |
website = [http://www.961thebeat.com/ http://www.961thebeat.com/] |
callsign_meaning = '''W'''e're North Carol'''I'''na's B'''ea'''T'''|
}}
}}



Revision as of 07:13, 16 December 2009

WIBT
File:961TheBeat.jpg
Broadcast areaCharlotte/Metrolina
Frequency96.1 (MHz)
Branding"96.1 The Beat"
Programming
FormatRhythmic Contemporary/Hip hop
Ownership
OwnerClear Channel
WEND, WIBT, WKKT, WLYT, WRFX
History
First air date
1970s
Call sign meaning
We're North CarolIna's BeaT
Technical information
ERP100,000 watts

WIBT (96.1 The Beat) is a Hip hop-flavored Rhythmic contemporary station licensed to Shelby, North Carolina, USA and serves the Charlotte area. The Clear Channel Communications outlet broadcasts at 96.1 MHz with an effective radiated power of 100 kW. Its transmitter is located in Dallas, North Carolina.

History

The station was originally known as WOHS-FM, which complimented its AM counterpart WOHS out of Charlotte, North Carolina. In the late 1970s, the station increased its signal power to cover the far western portion of Charlotte and expanded its coverage as WXIK-FM, adopting a Top 40 format that was heavy on "deep cut" rock hits. In 1987, the station boosted its signal again to cover the entire Charlotte area, and adopted a gold Adult Contemporary for a time. A new set of call letters, WWMG-FM, were adopted at that time as well, along with the name "Magic 96". Later in the 1980s, the station went with an Oldies format.

Even though the Oldies format remained successful for nearly two decades, its later years deemed less successful. In 2004, the station made headlines when the Oldies format was dropped for its current format. The WIBT calls were chosen shortly afterwards, even though it initially created confusion between it and legendary Charlotte station WBT, which also has a spot on the FM dial as well.

Despite the controversy that ensued, WIBT would become a success story when it went to #1 in the Fall 2004 Arbitrons. As a Rhythmic Top 40 formatted station, WIBT is in competition with long-time Urban heritage station WPEG Power 98 and Pop station WNKS Kiss 95.1. Although its music tends to favor Hip hop, WIBT does play certain Pop and Dance crossovers.

As WWMG, the station was Charlotte's radio home of the North Carolina Tar Heels from 1991 to 1995.

Trivia

Coincidentally, WIBT is the eastern reflection of KIBT in Colorado Springs, which also calls itself 96.1 The Beat with a Rhythmic format and is also owned by Clear Channel Communications.