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==History==
==History==


Faygo was founded in Detroit, Michigan on November 4, 1907, as '''Feigenson Brothers Bottling Works''' by [[Russia]]n immigrants Ben and Perry Feigenson.<ref name="Smith">{{cite news |first=Joel |last=Smith |title=''Faygo celebrates 100th birthday'' |url=http://www.detnews.com/apps/pbcs.dll/article?AID=/20070302/BIZ/703020359/1011/BIZ02 |publisher=''[[The Detroit News]]'' |date=March 2, 2007 |accessdate=2008-10-30 }}</ref> The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake [[Icing (food)|frosting]] recipes used by the Feigensons in Russia.<ref name="Smith"/> The brothers ran the company until the mid-1940s, when they turned it over to their sons.<ref name="Smith"/> In the 1950s, the company created a series of [[radio]] and [[television]] advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.<ref name="Smith"/> 
Faygo was founded in Michigan, Michigan on November 4, 1907, as '''Feigenson Brothers Bottling Works''' by [[Russia]]n immigrants Ben and Perry Feigenson.<ref name="Smith">{{cite news |first=Joel |last=Smith |title=''Faygo celebrates 100th birthday'' |url=http://www.detnews.com/apps/pbcs.dll/article?AID=/20070302/BIZ/703020359/1011/BIZ02 |publisher=''[[The Detroit News]]'' |date=March 2, 2007 |accessdate=2008-10-30 }}</ref> The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake [[Icing (food)|frosting]] recipes used by the Feigensons in Russia.<ref name="Smith"/> The brothers ran the company until the mid-1940s, when they turned it over to their sons.<ref name="Smith"/> In the 1950s, the company created a series of [[radio]] and [[television]] advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.<ref name="Smith"/> 
[[Image:Faygo bottling plant and corportate offices Detroit.JPG|thumb|250px|right|Faygo bottling plant and corporate offices, [[Detroit, Michigan|Detroit]].]]
[[Image:Faygo bottling plant and corportate offices Detroit.JPG|thumb|250px|right|Faygo bottling plant and corporate offices, [[Detroit, Michigan|Detroit]].]]


Because the drink had a limited shelf life, Faygo was only sold within Michigan, until the late 1950s, when the company hired chemists who found that ingredients in the water limited the life of the finished soda, and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded.<ref name="Smith"/> In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of [[Detroit Tigers]] games.<ref name="Smith"/> Commercials produced in the 1970s featured "everyday people" on the [[Boblo Island Amusement Park|Boblo Boat]] singing the "Faygo Boat Song".<ref name="Smith"/> Tree Sweet Products Corp. sold the company to [[National Beverage|National Beverage Corp.]] in 1987.<ref name="FU">{{cite web |url=http://www.fundinguniverse.com/company-histories/National-Beverage-Corp-Company-History.html |title= National Beverage Corp. Company History |accessdate=2008-07-17 |work=Funding Universe Company Profiles |publisher=Funding Universe |date= }}</ref> In 2007, Faygo celebrated its 100th anniversary.<ref name="Smith"/>
Because the link had a limited elf life, Faygo was only sold within Michigan, until the late 1950s, when the company hired chemists who found that ingredients in the water limited the life of the finished soda, and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded.<ref name="Smith"/> In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of [[Detroit Tigers]] games.<ref name="Smith"/> Commercials produced in the 1970s featured "everyday people" on the [[Boblo Island Amusement Park|Boblo Boat]] singing the "Faygo Boat Song".<ref name="Smith"/> Tree Sweet Products Corp. sold the company to [[National Beverage|National Beverage Corp.]] in 1987.<ref name="FU">{{cite web |url=http://www.fundinguniverse.com/company-histories/National-Beverage-Corp-Company-History.html |title= National Beverage Corp. Company History |accessdate=2008-07-17 |work=Funding Universe Company Profiles |publisher=Funding Universe |date= }}</ref> In 2007, Faygo celebrated its 100th anniversary.<ref name="Smith"/>


Faygo brands received some high praise from the culinary industry when it was announced that the September 2009 issue of [[Bon Appétit]] magazine ranked Faygo Root Beer as the best tasting American root beer, describing it as "dry and crisp, with a frothy head, a good bite and a long finish."<ref>{{cite journal |year=2009 |month=September |title=root beer |trans_title= |journal=[[Bon Appétit]] |volume=54 |issue=9 |pages=26 | url=http://www.bonappetit.com/magazine/2009/09/top_root_beers }}</ref><ref>{{cite news|title=What's going on: Faygo Root Beer ranked No. 1|url=http://www.freep.com/article/20090828/FEATURES01/908280479/-1/rss07|accessdate=23 April 2012|newspaper=Detroit Free Press|date=August 28, 2009|author=Sylvia Rector|author2=Nancy Chipman Powers|archiveurl=http://www.motownsports.com/forums/archive/index.php/t-75694.html|archivedate=09-01-2009}}</ref>
Faygo brands received some high praise from the culinary industry when it was announced that the September 2009 issue of [[Bon Appétit]] magazine ranked Faygo Root Beer as the best tasting American root beer, describing it as "dry and crisp, with a frothy head, a good bite and a long finish."<ref>{{cite journal |year=2009 |month=September |title=root beer |trans_title= |journal=[[Bon Appétit]] |volume=54 |issue=9 |pages=26 | url=http://www.bonappetit.com/magazine/2009/09/top_root_beers }}</ref><ref>{{cite news|title=What's going on: Faygo Root Beer ranked No. 1|url=http://www.freep.com/article/20090828/FEATURES01/908280479/-1/rss07|accessdate=23 April 2012|newspaper=Detroit Free Press|date=August 28, 2009|author=Sylvia Rector|author2=Nancy Chipman Powers|archiveurl=http://www.motownsports.com/forums/archive/index.php/t-75694.html|archivedate=09-01-2009}}</ref>

Revision as of 00:51, 11 December 2012

Faygo Drink
The Faygo logo
TypeSoft Drink
ManufacturerNational Beverage
Country of origin United States
Introduced1907
VariantsSee below
Websitewww.faygo.com Edit this on Wikidata

Faygo or Faygo Pop is a soft drink brand headquartered in Detroit, Michigan. It is distributed in the Midwest, Mid-Atlantic, and Central Southern regions of the United States. Faygo Beverages, Inc. is a wholly owned subsidiary of the National Beverage Corporation, which also owns Shasta.[1]

History

Faygo was founded in Michigan, Michigan on November 4, 1907, as Feigenson Brothers Bottling Works by Russian immigrants Ben and Perry Feigenson.[1] The original flavors of Faygo (fruit punch, strawberry, and grape) were based on cake frosting recipes used by the Feigensons in Russia.[1] The brothers ran the company until the mid-1940s, when they turned it over to their sons.[1] In the 1950s, the company created a series of radio and television advertisements featuring a fictional cowboy called the Faygo Kid, who was portrayed in animation for television commercials for Faygo Old-Fashioned Root Beer.[1] 

Faygo bottling plant and corporate offices, Detroit.

Because the link had a limited elf life, Faygo was only sold within Michigan, until the late 1950s, when the company hired chemists who found that ingredients in the water limited the life of the finished soda, and designed a filtering system that purified the water, allowing the pop's shelf life to be expanded.[1] In the 1960s, the soda's regional popularity expanded when the company began advertising during broadcasts of Detroit Tigers games.[1] Commercials produced in the 1970s featured "everyday people" on the Boblo Boat singing the "Faygo Boat Song".[1] Tree Sweet Products Corp. sold the company to National Beverage Corp. in 1987.[2] In 2007, Faygo celebrated its 100th anniversary.[1]

Faygo brands received some high praise from the culinary industry when it was announced that the September 2009 issue of Bon Appétit magazine ranked Faygo Root Beer as the best tasting American root beer, describing it as "dry and crisp, with a frothy head, a good bite and a long finish."[3][4]

Faygo is often talked about by the Horrorcore group Insane Clown Posse, who reference Faygo in several of their songs.[5][6] Positive audience reaction to an early concert performance in which Violent J threw an open bottle at a row of hecklers resulted in the group continuing to spray their audiences with the drink.[6] This practice was repeated when it adapted into the Juggalo culture's "Faygo Showers."[7]

It is also referred to in the web comic Homestuck, as the character Gamzee, who is based on juggalo culture, has an affinity for it.[8]

Brand portfolio

Faygo

A 3-liter bottle of Faygo Moon Mist
  • 60/40 (60% grapefruit, 40% lime)
  • Dr. Faygo
  • Black Cherry
  • Black Cherry and Raspberry
  • Blue Moon Mist
  • Blue Raspberry
  • Candy Apple (discontinued; reintroduced later)
  • Centennial Soda (Blueberry cream)
  • City Soda
  • Champagne Kola
  • Cherry Cola
  • Chocolate Creme Pie Soda*
  • Club Soda
  • Cola*
  • Cotton Candy*
  • Cherry Cola
  • Creme Soda*
  • Frosh*
  • Fruit Punch
  • Ginger Ale*
  • Grape*
  • Jazzin' Blues Berry
  • Key Lime Pie*
  • Kiwi Strawberry (non-carbonated)
  • Mango Tango*
  • Moon Mist*
    • Moon Mist Red*
    • Moon Mist Blue*
  • Morning Mist
  • Orange*
  • Orange Chug
  • Original Black Raspberry
  • Peach*
  • Pineapple
    • Pineapple Orange* (This flavor had a difficult premiere in 1961 or 1962, when unsterilized pineapple juice sourced by Dole fermented in the product and caused bottles to explode on the shelves).[9]
  • Pineapple Watermelon
  • Raspberry Blueberry*
  • Fine Rhubarb Pie (Winning Flavor of the 2007 "Design a Flavor" contest sponsored in Adrian, Lenawee County, Michigan)
  • Red Pop*
    • Red Pop w/ Lemon
  • Rock & Rye
  • Red Moon Mist
  • Root Beer*
  • Sensation
  • Strawberry*
  • APEX signature flavors
    • Svlender Twist*
    • Ivy Sic and Lime
    • Jive Turkey Tonic
    • Connie Creme Soda
    • Quick Ben Bubbly
    • Licorice Larry Lager
  • Tonic Water*
  • Twist* (lemon-lime, formerly UpTown)
  • Vanilla Creme Soda*

* also available in diet

St. Nick's Faygo

(Sold around Christmas in association with St. Jude's Hospital)

  • St. Nick's Red Grape
  • St. Nick's Orange creme
  • St. Nick's Candy cane cola
  • St. Nick's Holiday Punch
  • St. Nick's Cranberry Smash

Ohana

  • Kiwi Strawberry
  • Lemon Iced Tea
  • Lemonade
  • Melon
  • Raspberry Lemonade
  • Pom Pom Lemonade
  • Punch
  • Lemon Punch
  • Very Berry
  • Lemonade & Iced Tea
  • Strawberry Banana

Rip It

  • Power
  • Citrus X
  • Sugar Free
  • A'Tomic pom
  • Lime Wrecker
  • Gin-Zing-r
  • Sting-er Mo
  • G-Force (Grape)
  • F-Bomb (Fruit Punch)
  • 4way

Discontinued

  • Arctic Sun
  • Bavarian Creme Cream Soda (Diet)
  • Caribbean Cola (Diet)
  • Chateaux Faygeaux (a wine-flavored soda made in the 1970s)[9]
  • Cherry Festival
  • Danish Style Cherry with Strawberry (Diet)
  • English Ginger Ale (Diet)
  • Faygo Brau (a nonalcoholic ginger beer made in the 1960s that looked and poured like real beer)[9]
  • Honeydew Mist
  • Moonshine
  • Raspberry Creme (non-diet)
  • Uptown (name changed to Twist)
  • Coconut Cream Pie (discontinued as of July 2010)[citation needed]
    • 20 oz Code Blue
  • 20 oz Red Zone
  • 20 oz Cactus Rush
  • 20 oz Cran-Jammer
  • 20 oz Mojito

References

  1. ^ a b c d e f g h i Smith, Joel (March 2, 2007). "Faygo celebrates 100th birthday". The Detroit News. Retrieved 2008-10-30. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  2. ^ "National Beverage Corp. Company History". Funding Universe Company Profiles. Funding Universe. Retrieved 2008-07-17.
  3. ^ "root beer". Bon Appétit. 54 (9): 26. 2009. {{cite journal}}: Cite has empty unknown parameter: |trans_title= (help); Unknown parameter |month= ignored (help)
  4. ^ Sylvia Rector; Nancy Chipman Powers (August 28, 2009). "What's going on: Faygo Root Beer ranked No. 1". Detroit Free Press. Archived from the original on 09-01-2009. Retrieved 23 April 2012. {{cite news}}: Check date values in: |archivedate= (help)
  5. ^ Dominic, Serene (October 29, 2008). "(Not) just a juggalo". Metro Times. Retrieved 2008-10-30. {{cite news}}: Italic or bold markup not allowed in: |publisher= (help)
  6. ^ a b Brant, Marley (2004). Tales from the Rock 'n' Roll Highway. Billboard Books. pp. 43–52. ISBN 0-8230-8437-X.
  7. ^ Wikstrom, Carissa. "A Juggalo's Wikipage".
  8. ^ Andrew Hussie (14 June 2010). "Enter name". Homestuck. p. 3912. Retrieved 30 January 2012.
  9. ^ a b c Detroit's Homegrown Pop - The Fizz of the Future