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Fox Sports 1
CountryUnited States
NetworkFox Sports
HeadquartersLos Angeles, California
Programming
Language(s)English
Ownership
OwnerFox Entertainment Group
(21st Century Fox)

Fox Sports 1 (FS1) is an American sports-oriented cable and satellite television channel that is owned by the Fox Sports Media Group, a unit of the Fox Entertainment Group division of 21st Century Fox.[1] FS1 replaced the motorsports network Speed on August 17, 2013, at the same time that its companion channel Fox Sports 2 replaced Fuel TV.[2] Both FS1 and FS2 absorbed most of the sports programming from its predecessors, as well as content from Fox Soccer, which was replaced by the entertainment-based channel FXX on September 2, 2013.

FS1 airs an array of live sporting events, including Major League Baseball, college sports (most notably Big Ten, Pac-12 and Big 12 Conference football, and Big East Conference basketball), soccer matches (including Major League Soccer, UEFA Champions League, UEFA Europa League, Bundesliga, and Copa Libertadores), United States Golf Association championship events, UFC mixed martial arts, and a variety of motorsports events such as NASCAR, IMSA, Formula E and the NHRA. FS1 also features daily sports news, analysis and discussion programming as well as sports-related reality and documentary programs.

The network is based primarily from the Fox Sports division's headquarters in the Westwood section of Los Angeles, California, though the network also has significant broadcast operations in New York City, New York and Charlotte, North Carolina (the latter of which had served as Speed's home base). As of January 2016, Fox Sports 1 is available to approximately 84,486,000 pay television households (72.583% of households with at least one television set) in the United States.[3]

Background

Development

In March 2012, reports began circulating that Fox Entertainment Group had plans to launch a national Fox Sports cable network by August 2013 known as Fox Sports 1, giving the sports division a dedicated cable presence to better compete against established networks like ESPN.[4] Fox was already a major force in cable sports programming, having operated several niche channels such as Fox Soccer, Fox Deportes, Fuel TV and Fox College Sports. Also in its portfolio were the Fox Sports Networks, a group of regional sports networks both owned by Fox outright or by other companies through affiliation agreements with FSN; in addition to carrying play-by-play rights to several local sports teams, these regional networks also featured common national content produced and distributed by Fox Sports, including national college sports broadcasts and specialty programs such as The Best Damn Sports Show Period and Baseball's Golden Age.

Though this local/national hybrid approach gave Fox prominence at the local sports level, it was somewhat disadvantaged as its flagship over-the-air network had the distinction of being the only major U.S. broadcast television network not to have a national general sports channel to complement its sports division, unlike ABC (whose corporate parent The Walt Disney Company owns a controlling 80% stake in ESPN), CBS (which operates CBS Sports Network) and NBC (which runs NBCSN).

The reports indicated that Fox planned on converting one of these niche sports channels, Speed – which focused on auto racing and other motorsports, as well as motorsports-related specialty programs, into the new Fox Sports 1 due to its established reach on U.S. pay television providers (Speed maintained a subscriber base of 81 million homes with cable, IPTV or satellite service by 2012), which would result in the reduction of the channel's commitment to NASCAR and other motorsports coverage.[5]

Further supporting this theory, reports surfaced in January 2013 that Fox Soccer would be relaunched as FXX, a general entertainment network that would be spun off from FX and would feature comedy series and feature films; such reports were confirmed when the channel's planned launch was officially announced by Fox Entertainment Group on March 28, 2013.[6][7] In October 2012, Speed altered its on-air logo bug to include the Fox Sports logo above its own, which was believed to indicate a step towards this replacement.[8] Fox Sports would officially confirm the conversion of Speed into Fox Sports 1 in an announcement on March 5, 2013.[9]

Despite being established well after ESPN (which launched in 1979), and the NBC- and CBS-owned sports networks (which respectively launched in 1996 and 2003 under different ownership and branding), Fox Sports 1, even before commencing programming, has been seen as a legitimate and serious competitor to ESPN,[9] in part due to three factors:

  • Audience reach – By taking over Speed's transponder space, Fox Sports 1 was expected to reach 90 million households at the time of its launch (with most cable and satellite providers carrying it on the channel slot, almost entirely through distribution on basic cable tiers, that Speed had occupied on their channel lineups). While that number is relatively less than ESPN's total reach at that time (99 million homes), it is also more than the 77.9 million homes that NBCSN reached at the beginning of 2013, which was hamstrung by some of its reach being only through carriage on digital cable tiers.[10]
  • Brand awareness – Fox heavily promoted Fox Sports 1's launch through its various television, online and social media platforms, including appearances of Fox Sports 1 talent on existing Fox programming and the online posting of its shows' pre-launch rehearsals.[11]
  • Programming strategy – Fox was aggressive in seeking and securing major content for FS1, employing a strategy to obtain rights to popular sports and leagues that they believed other networks underserved, as well as creating high-profile original shows (see Programming below).[11]

Fox Sports executives see Fox Sports 1 as "an alternative to the establishment", much as the Fox Broadcasting Company was to other broadcast networks in the 1980s and Fox News Channel was to CNN in the 1990s. In terms of growth, Fox Entertainment Group acknowledged that Fox Sports 1 would start modestly and not be competitively equal with ESPN right out of the gate; however, the company foresees the network growing incrementally, believing that the channel will be on-par with its senior competitor within a few years of its launch.[12]

Launch and carriage

Original logo, used full-time from August 17, 2013 to May 2015; currently used as an alternate logo.

Fox Sports 1 formally launched on August 17, 2013 at 6:00 a.m. Eastern Time, with the following introduction:

Good morning and welcome to the very first day of Fox Sports 1. Here on America's new sports network, our promise to you is that we will share your passion for the game, never take ourselves too seriously, and, most importantly, never put ourselves above the game nor the athletes. We will be informative without ever sacrificing accuracy. We work for you, the fan, and every day we will live up to this simple promise. Now let's get on with the show.

The launch day featured 16½ hours of live sports coverage,[14] including NASCAR coverage during the late morning and afternoon (highlighted by a Camping World Truck Series qualifying round and race), five hours of UFC bouts in the evening (the main event of the Fight Night card being a match between Maurício Rua and Chael Sonnen), and the premiere of the sports news and discussion show Fox Sports Live following the conclusion of the UFC event.[15][16]

Although marketed as a relaunch of Speed, Fox Sports 1 was contractually considered to be a new channel; due to its change in scope from automotive and motorsports to mainstream sports, Fox was required to reach new deals with providers for them to carry the network. At first, Fox sought a higher carriage fee as well, estimated at 80¢ per subscriber (more than triple the subscriber fee of 23¢ that Speed had commanded; by comparison, ESPN pulls in fees of approximately $5.00 per subscriber, the most expensive fee of any pay television network).[11][17] Concerns by providers over the increasing costs for cable and satellite services for their customers (largely believed to be partly due to the higher fees commanded by certain sports channels) resulted in Fox backing off charging the 80¢ per subscriber rate, instead charging the same 23¢ rate that those providers paid to carry Speed.[18][19] For any remaining providers that had not reached a deal to carry Fox Sports 1, Fox planned to offer a version of Speed with limited programming on an interim basis until a deal was reached, in order to fulfill existing contracts that required Fox to provide a motorsports channel.[20]

Carriage deals were made by the launch date with all major cable and satellite providers, including cable/telco providers Comcast, Charter Communications, Cox Communications, Verizon FiOS, AT&T U-verse, Cablevision, Bright House Networks, Mediacom, Suddenlink Communications, Cable One and Time Warner Cable, as well as satellite providers DirecTV and Dish Network.[21] The deals with Time Warner, Dish and DirecTV – which were announced just days before FS1's launch – were seen as crucial to the network, as those three providers had a combined reach of over 40 million households, nearly half the goal of 90 million homes that FS1 set for its launch.[17]

International markets that previously received the U.S. version of Speed (such as Canada, the Caribbean, and the U.S. territory of Puerto Rico) did not gain access to Fox Sports 1 upon its relaunch; in Canada, the Canadian Radio-television and Telecommunications Commission permitted the carriage of Speed as a foreign service, but Fox did not seek carriage of FS1 in that country (some of the sports event programming that Fox Sports 1 holds the broadcast rights to carry already air in that country on domestic sports networks such as TSN and Sportsnet). A version of Speed remains operational for these markets (now known as Fox Sports Racing), airing a lineup of past Speed reality shows, and coverage of NASCAR and other motorsports events simulcast with Fox Sports 1 or Fox Sports 2.[22] In early 2014, some major Canadian service providers began to drop the channel upon the expiration of their contractual rights to carry Speed.[23][24]

Post-launch

In 2015, Fox Sports 1 expanded its sports portfolio further with Fox Sports Media Group's acquisition of rights to the Monster Energy NASCAR Cup Series, United States Golf Association championship events and Major League Soccer. In July of that year, the channel began using a new wordmark logo on a redesigned ticker; then in September 2015, the network phased out verbal references to "Fox Sports 1" on-air and online and through its social media platforms, and implemented the new logo for other facets of the channel's branding. As a result, Fox Sports 1 is now referred to on-air and in marketing efforts as "FS1". A representative for Fox Sports stated that this was not a re-branding, but was meant to align the logo of Fox Sports 1 with its commonly-used abbreviation, and to streamline the channel's marketing among other Fox Sports channels; however, the original FS1 logo will remain in use as an alternate logo.[25]

On July 14, 2015, Fox Sports reached a long-term agreement with the National Hot Rod Association (NHRA) to broadcast its drag racing events beginning in 2016. Fox's package includes coverage of Friday and Saturday qualifying, and Sunday elimination races for NHRA Mello Yello Drag Racing Series events (with a minimum of 16 elimination races presented live, and the remainder shown either on weekend afternoons or in primetime; four of the live elimination races will be aired by the main Fox network, with the rest, as well as encores, on FS1 and FS2), and coverage of select NHRA Lucas Oil Drag Racing Sportsman Series events on FS1. The contract succeeded one with ESPN.[26][27]

On March 21, 2018, Fox Sports announced that it had acquired the television rights for the PBA Tour of ten-pin bowling, beginning in 2019 (once again replacing ESPN). 26 broadcasts for the 2019 season are scheduled to air on FS1, with another four on over-the-air Fox affiliates.[28]

Programming

Event coverage

Sports programming on FS1 includes the following:

Baseball
Basketball
Boxing
Bowling (ten-pin)
  • PBA Tour (2019–)[31]
    • In March, 2018, the Professional Bowlers Association (PBA) announced a multi-year agreement with Fox Sports to air PBA Tour events on FS1 beginning with the 2019 season, with a select few tournaments to be broadcast on over-the-air Fox affiliates.[32] PBA Tour telecasts had primarily been carried by ESPN since 2002.
College athletics
Futsal
Golf
Horse racing
Mixed martial arts
  • Ultimate Fighting Championship (2013–present)
    • Approximately 18 live UFC events annually, primarily on Saturday nights (more rarely on Wednesdays and Sundays)
    • Live preliminary fights for UFC pay-per-view events on Saturday nights
    • The Ultimate Fighter reality television series and tournament, two seasons per year
Motorsports
Soccer
Other events

News and analysis programming

FS1 airs various studio shows, especially in the afternoon and early evening.[9] In May 2015, Fox Sports hired Jamie Horowitz, formerly of ESPN, to oversee the channel as Fox Sports' President of National Networks. Following his arrival, FS1 began to pivot its studio programming towards opinion-oriented shows similar to those he oversaw on ESPN, and also hired away several notable personalities from ESPN, such as Skip Bayless and Colin Cowherd. Horowitz likened this strategy, which has been referred to as "embrace debate", to that of sister property Fox News Channel; he argued that fewer viewers were watching conventional sports news programs such as SportsCenter due to the ubiquity of online news and highlights, but that there were "record highs" for opinion programs.[38]

In July 2018, The Sporting News reported that FS1 was planning a sports betting-related studio program, featuring veteran commentator Brent Musburger, Clay Travis and Charissa Thompson[39] This would eventually become Lock It In which features Travis as well as Vegas bookie Todd Fuhrman, "Cousin Sal" Iacono, and Rachael Bonnetta

Daily

Weekly/Seasonal

  • MLB Whiparound (nightly 11 p.m.–midnight Eastern during baseball season) – A live nightly Major League Baseball highlights and analysis program (similar in vein to ESPN's Baseball Tonight or MLB Network's MLB Tonight) featuring quick turnaround highlights, news and analysis.[29] The show is hosted by Chris Myers, and one or two analysts from the group of Frank Thomas, Eric Karros and Nick Swisher. Some editions of the program are subject to being moved to a later timeslot, due to conflicts with other scheduled live programming.
  • NASCAR RaceDay (Saturday afternoon or Sunday morning depending on the race time) – A pre-race show for the Monster Energy NASCAR Cup Series, hosted by John Roberts, with Larry McReynolds, Michael Waltrip and Kenny Wallace providing analysis; the program was carried over to the network from Speed.
  • NASCAR Race Hub (weekdays 6–7 p.m. Eastern) – A daily program featuring news and analysis on the NASCAR circuit, including reviews of previous races and previews of upcoming action; the program was carried over to the network from Speed.
  • NASCAR Victory Lane (Saturday night or Sunday evening depending on the race time) – A post-race show for the Monster Energy NASCAR Cup Series, hosted by John Roberts or Chris Myers, Michael Waltrip and Kenny Wallace; the program was carried over to the network from Speed.
  • UFC Tonight (Wednesdays 7– p.m. Eastern) – Hosted by Kenny Florian and Karyn Bryant, the program features the latest news, highlights, and analysis from the UFC; this program was carried over to FS1 from Fuel TV (now Fox Sports 2).[40]

Former

  • America's Pregame (weeknights 5:00–6:00 p.m. Eastern; April 7, 2014 – October 2, 2015) – An early evening preview of the night's sports action; the program was cancelled on September 30, 2015 due to low ratings.[41][42]
  • Fox NFL Kickoff (Sundays 11:00 a.m.–12:00 p.m. Eastern during the NFL season; August 18, 2013 – January 18, 2015) – A program previewing the day's NFL action, it serves as the supplementary program to the Fox Broadcasting Company's existing pre-game show Fox NFL Sunday.[43] Fox NFL Kickoff moved to Fox on September 13, 2015, in an effort to boost the program's currently low viewership and to serve as a lead-in for Fox NFL Sunday.[44]
  • Fox Sports Live with Jay and Dan (nightly 11:00 p.m.–11:30 p.m. Eastern; August 17, 2013 – February 22, 2017) – Fox Sports 1's flagship sports news program, which aired directly opposite ESPN's SportsCenter on most nights. The program was primarily anchored by Jay Onrait and Dan O'Toole, who came to FS1 from the Canadian sports channel TSN, where the pair gained popularity for their irreverent and humorous presentation of sports news while serving as anchors of the late-night editions of that network's SportsCentre. The show's first run featured analysis and opinions on that night's events and that day's sports news, with Jay and Dan discussing the day's major stories from FS1's sister channels (such as Big Ten Network).[45] In February 2016, the show was rebranded as a late night talk show in order to appeal to a younger generation and to boost low ratings. The program was cancelled on February 23, 2017.[46][47]
  • The Mike Francesa Show (2014–2015) − WFAN radio host Mike Francesa agreed to simulcast a portion of his show on Fox Sports 1 and Fox Sports 2.[48] However, the arrangement ended after only one year, on September 11, 2015. Francesa took full blame for the partnership not succeeding.[49]
  • Garbage Time with Katie Nolan - Fox Sports 1's weekly program was aired from March 15, 2015 to February 2017; de facto cancelled upon Nolan's move to ESPN.

Ratings

While its live events (such as NASCAR races) are beaten in the ratings by ESPN,[50] the program Undisputed is behind only 613 thousand viewers to Pardon the Interruption.[51] Live events have still provided FS1 with high ratings.[52][53]

Season averages

The following table shows average season viewership for certain team sports competitions on FS1:

Sports event Season Viewers Reference
College football 2013 529,000 [54]
Major League Soccer 2015 224,000 [55]
College basketball 2013–14 92,790 [54]

Individual events

Major League Baseball

  • 2013 Oklahoma - Baylor: 1.3
  • 2014 Baylor - Oklahoma: 1.3
  • 2015 Michigan - Utah: 1.7
  • 2016 Texas - Oklahoma: 1.7
  • 2017 Oklahoma - Oklahoma State: 1.4
  • 2017 Ohio State - Nebraska: 1.3
  • 2017 Maryland - Texas: 1.2
  • 2014 Duel: 1.9 (3.1 million viewers)
  • 2014 All-Star Race: 2.1 (3.5 million viewers)
  • 2015 Duel: 1.8 (3.0 million viewers)
  • 2015 Martinsville: 2.4 (4.1 million viewers)
  • 2015 All-Star Race: 2.1 (3.8 million viewers)
  • 2015 Dover: 2.5 (3.9 million viewers)
  • 2015 Pocono: 2.3 (3.6 million viewers)
  • 2015 Michigan: 2.2 (3.5 million viewers)
  • 2015 Sonoma: 2.3 (3.7 million viewers)
  • 2016 Duel: 1.6 (2.5 million viewers)
  • 2016 Martinsville: 2.2 (4.2 million viewers)
  • 2016 All-Star Race: 2.0 (3.3 million viewers)
  • 2016 Sonoma: 2.2 (3.9 million viewers)
  • 2017 Duel: 2.5 million viewers
  • 2017 Martinsville: 2.3 (4.0 million viewers)
  • 2017 All-Star Race: 1.6 (2.9 million viewers)

Soccer

Carriage disputes

In February 2015, Fox Sports 1 became part of a carriage dispute with AT&T U-verse, as Fox Sports Media Group pursued higher carriage fees for the network to cover the cost of sports broadcast rights that had been acquired by the group to fill FS1's schedule since its launch. AT&T declined to accept these additional fees, with a representative for the provider stating that "while it's important to us that we provide our customers with the content they want, we don't believe that it is reasonable to pass on the added costs of carrying this programming to our customer." Rather than pull the channel outright, Fox instead began blacking out certain sporting events carried by FS1 on U-verse, including certain NASCAR, Major League Soccer and college basketball events.[56]

References

  1. ^ a b Jon Weisman; Jill Goldsmith (March 5, 2013). "Fox Dreams Big, Brash with New Sports Channel". Variety. Penske Media Corporation.
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  3. ^ "Cable Network Coverage Area Household Universe Estimates: January 2016". Broadcasting and Cable. NewBay Media.
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  24. ^ "Speed Channel". Rogers Communications. Retrieved March 24, 2014.
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  26. ^ a b "NHRA leaves ESPN, signs long-term deal with Fox Sports". USA Today. Gannett Company. Associated Press. July 14, 2015. Retrieved October 8, 2015.
  27. ^ a b Andrew Bucholtz (July 14, 2015). "NHRA confirms move to Fox, removing ESPN's last regular motorsports coverage". Awful Announcing. Bloguin. Retrieved October 8, 2015.
  28. ^ Steinberg, Brian (March 20, 2018). "Professional Bowling Rolls to Fox Sports". Variety. Retrieved March 22, 2018.
  29. ^ a b John Ourand (March 31, 2014). "MLB on Fox: New voices, channel, platforms". Sports Business Journal. American City Business Journals. Retrieved April 2, 2014.
  30. ^ Dan Rafael (August 4, 2015). "Premier Boxing Champions finalize deal with Fox Sports 1". ESPN. ESPN Inc.
  31. ^ Vint, Bill (August 21, 2018). "Rob Stone Returns as Play-By-Play Announcer for Fox Sports Telecasts of 2019 Go Bowling! PBA Tour". PBA.com. Retrieved August 22, 2018.
  32. ^ Vint, Bill (March 20, 2018). "PBA and FOX Sports Announce Multi-Year, Multi-Platform Deal; PBA Returns to Broadcast TV in 2019". pba.com. Retrieved March 28, 2018.
  33. ^ "Soon-to-be-renamed Big East, ESPN complete TV deal; contract runs through 2019-20 season". Fox News. Associated Press. March 19, 2013. Retrieved March 20, 2013.
  34. ^ "Holiday Bowl moving from ESPN to FS1". San Diego Union-Tribune. Retrieved June 17, 2017.
  35. ^ Michael W. Compton (August 8, 2013). "Fox Sports 1 and The Jockey Club Announce New Racing Package". MichaelWCompton.com. Archived from the original on August 11, 2013. {{cite web}}: Unknown parameter |dead-url= ignored (|url-status= suggested) (help)
  36. ^ "Fox Sports 1 will carry Sprint Cup; Speed gone on Aug. 17". Sporting News. March 5, 2013.
  37. ^ Phillip Quinn (October 14, 2014). "Fox Sports secures Bundesliga's USA television rights beginning 2015-2016". SBNation. Vox Media. Retrieved October 17, 2014.
  38. ^ "Jamie Horowitz Fired at Fox Sports Amid Harassment Probe". The Hollywood Reporter. Retrieved July 3, 2017.
  39. ^ "SN exclusive: Fox planning sports betting show featuring Charissa Thompson, Brent Musburger, Clay Travis". Sporting News. July 19, 2018. Retrieved July 20, 2018.
  40. ^ ""UFC Tonight" Moves to Fox Sports 1 on September 11". MMA Weekly. August 23, 2013.
  41. ^ Mike Reynolds (April 5, 2014). "FS1 Looks To Boost Audience with MLB's Arrival". Multichannel News. NewBay Media.
  42. ^ Matt Yoder (September 29, 2015). "FS1 is canceling America's Pregame". Awful Announcing. Bloguin. Retrieved October 6, 2015.
  43. ^ Tim Baysinger (August 12, 2013). "Fox Sports 1 Sets Roster for Pair of Studio Shows". Broadcasting & Cable. NewBay Media.
  44. ^ John Ourand (July 20, 2015). "'NFL Kickoff' moving from FS1 to Fox". Sports Business Daily. American City Business Journals. Retrieved July 21, 2015.
  45. ^ Reid Cherner (August 12, 2013). "Fox Sports 1 not the usual new kid on ESPN's block". USA Today. Gannett Company.
  46. ^ Bonesteel, Matt (February 23, 2017). "FS1 blows up its late night: 'Fox Sports Live' canceled, Katie Nolan in limbo". The Washington Post. Retrieved February 25, 2017.
  47. ^ Mandell, Nina (February 23, 2017). "FS1 cancels Fox Sports Live". USA Today. Retrieved February 25, 2017.
  48. ^ Blitz, Bob's (March 12, 2014). "FOX Sports 1 & 2 COO David Nathanson Comments on Mike Francesa Joining the Fledging National Network". BobsBlitz.com. Retrieved July 24, 2017.
  49. ^ "Mike Francesa, Fox finally end failed marriage". September 9, 2015. Retrieved July 24, 2017.
  50. ^ "Marlins-Mets, SportsCenter, Live From top cable sports TV ratings for Sunday April 9, 2017". Sports TV Ratings. April 11, 2017. Retrieved April 28, 2017.
  51. ^ "Pardon the Interruption, Rangers-Canadiens, Around the Horn top cable sports TV ratings for Friday April 14, 2017". Sports TV Ratings. April 17, 2017. Retrieved April 28, 2017.
  52. ^ "Ratings: NBCSN NHL Down by Double-Digits, FS1 Supercross-Detroit Triples from '16". Awful Announcing. April 1, 2017. Retrieved April 28, 2017.
  53. ^ "Ratings: Huge Gains for NBCSN Chelsea-Manchester United and FS1 Bayern Munchen-Real Madrid". Awful Announcing. April 22, 2017. Retrieved April 28, 2017.
  54. ^ a b John Ourand (March 3, 2014). "Fox Sports execs like trends at FS1". Sports Business Daily. American City Business Journals.
  55. ^ Paul Kennedy (May 7, 2015). "MLS encouraged by growth in TV audiences". Soccer America.
  56. ^ Brian Steinberg (February 27, 2015). "Fox Sports 1, AT&T In Dispute Over Fees For Nascar, Golf, Soccer". Variety. Penske Media Corporation. Retrieved April 15, 2015.