Super Bowl 50
|Date||February 7, 2016|
Santa Clara, California
|TV in the United States|
|Announcers||Jim Nantz (play-by-play)
Phil Simms (analyst)
Tracy Wolfson (sidelines)
|Cost of 30-second commercial||US$5 million|
Super Bowl 50, the 50th edition of the Super Bowl in American football, and the 46th modern-era National Football League (NFL) championship game, will decide the league champion for the 2015 NFL season.
Instead of naming it Super Bowl L by using Roman numerals as in previous Super Bowls, this game will be marketed in Arabic numerals as "Super Bowl 50". The game is scheduled to be played on February 7, 2016 at Levi's Stadium in Santa Clara, California, the home stadium of the San Francisco 49ers. This will be the first Super Bowl held in the San Francisco Bay Area since Super Bowl XIX in January 1985.
It has been dubbed as the Golden Super Bowl because it will be located in the Golden State (California); held in the home stadium of the San Francisco 49ers, a team named after the miners of the California Gold Rush; and because a 50th anniversary is traditionally the "golden anniversary." CBS will telecast the game in the United States.
Host selection process
Although there is currently no NFL franchise in the Los Angeles area, Goodell said in 2009 that the game could be held there to mark the fiftieth Super Bowl and to commemorate Super Bowl I, which was held at Los Angeles Memorial Coliseum. At the time of Goodell's comment, there were proposals to build two stadiums that could have hosted the game: Farmers Field in Downtown Los Angeles (L.A. Live) and Los Angeles Stadium in City of Industry, California. However, neither was scheduled for construction by the time the league announced the finalists for host city. The Rose Bowl in Pasadena and the aforementioned L.A. Coliseum were also discussed as possible host stadiums in the area. The Rose Bowl, despite never having hosted an NFL team, hosted the Super Bowl five times between 1977 and 1993. The NFL has not had a franchise in the city since the 1994 season and has not had a Super Bowl played in the metropolitan area since 1993.
Other than the Los Angeles area, sites included in early discussions or that submitted bids included:
- AT&T Stadium in Arlington, Texas.
- Mercedes-Benz Superdome in New Orleans.
- Levi's Stadium in Santa Clara, California.
- Sun Life Stadium in Miami Gardens, Florida.
- CenturyLink Field in Seattle, Washington.
The league eventually narrowed the bids to three sites: New Orleans' Mercedes-Benz Superdome, Florida's Sun Life Stadium, and the San Francisco Bay Area's Levi's Stadium.
The league announced on October 16, 2012, that the two finalists were Sun Life Stadium and Levi's Stadium. The South Florida/Miami area has previously hosted the event 10 times (tied for most with New Orleans), with the most recent one being Super Bowl XLIV in 2010. The San Francisco Bay Area last hosted in 1985 (Super Bowl XIX), held at Stanford Stadium in Stanford, California, won by the home team 49ers. The Miami bid depended on whether the stadium underwent renovations. However, on May 3, 2013, the Florida legislature refused to approve the funding plan to pay for the renovations, dealing a significant blow to Miami's chances.
Various gold-themed promotions and initiatives will be held during the 2015 NFL season to tie into the 50th Super Bowl. Gold-tinted logos were implemented across the NFL's properties (including the Draft, Kickoff, and Playoffs) and will be painted on fields, the numbering of the 50-yard line on fields will be painted gold, and beginning on week 7, all sideline jackets and hats will feature gold-trimmed logos. The 2015 schedule will feature a number of Super Bowl re-matches, gold footballs will be given to each high school that has had a player or coach appear in the Super Bowl, and "homecoming" events will also be held by teams at games.
Use of the Arabic numeral
The NFL announced on June 4, 2014, that the game would be marketed with the Arabic numeral "50" instead of the Roman numeral "L." Roman numerals have been used by the league since Super Bowl V in 1971. The use of Roman numerals will resume with Super Bowl LI, which will take place at NRG Stadium in Houston in February 2017. According to Jaime Weston, the league's vice president of brand and creative, one primary reason for the change was difficulty designing a suitable logo for the game. Despite the league standardizing the Super Bowl logos beginning with Super Bowl XLV so that all would follow the same template, the graphic designers determined that using the template with only the letter "L" would not have been aesthetically pleasing enough. The logo will also differ in that the Arabic numeral "50" will be in large gold numerals behind the logo, with 5 and 0 each on opposite sides of the Vince Lombardi Trophy, instead of underneath and in silver as in the standard logo. The regional logo includes "Levi's Stadium" and features San Francisco landmarks.
Super Bowl Week events
The annual NFL Experience will be held at the Moscone Center in San Francisco. In addition, "Super Bowl City" will open on January 30 at Justin Herman Plaza on The Embarcadero, featuring games and activities that will highlight the Bay Area's technology, culinary creations, and cultural diversity. More than 1 million people are expected to attend the festivities in San Francisco during Super Bowl Week.
In addition, there are $2 million worth of other ancillary events, including a parade down Santa Clara's Great America Parkway that will cost $1.2 million, a week-long event at the Santa Clara Convention Center, a beer, wine and food festival at Bellomy Field at Santa Clara University, and a pep rally. A professional fundraiser will aide in finding business sponsors and individual donors, but still may need the city council to help fund the event. Additional funding will be provided by the city council, which has announced plans to set aside seed funding for the event.
For the first time, the Super Bowl 50 Host Committee and the NFL have openly sought disabled veteran and lesbian, gay, bisexual and transgender-owned businesses in Business Connect, the Super Bowl program that provides local companies with contracting opportunities in and around the Super Bowl. The Super Bowl 50 Host Committee has also vowed to be "the most giving Super Bowl ever", and will dedicate 25 percent of all money it raises for philanthropic causes in the Bay Area. The host committee has already raised over $40 million through sponsors including Apple, Google, Yahoo!, Intel, Gap, Chevron, and Dignity Health.
CBS set the base rate for a 30-second advertisement at $5,000,000, symbolic of the 50th Super Bowl and a record high price for a Super Bowl ad. This will be the final year in a multi-year contract with Anheuser-Busch InBev that allows the beer manufacturer to air multiple advertisements during the game at a steep discount.
QuickBooks is sponsoring a "Small Business Big Game" contest, in which one of ten small businesses from various parts of the United States will have a 30-second commercial aired free of charge courtesy of QuickBooks.
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