WEGR

WEGR

File:WEGR MEMPHIS 2017.png
Arlington, Tennessee
Broadcast area	Memphis metropolitan area
Frequency	102.7 MHz(HD Radio)
Branding	Rock 102.7
Programming
Format	Classic rock
Ownership
Owner	iHeartMedia, Inc. (CC Licenses, LLC)
Sister stations	KJMS, WDIA, WHAL-FM, WHRK, WREC, Under LMA: KWAM
History
Former call signs	WREC-FM (1967-1975) WZXR (1975-1986)
Call sign meaning	Where The EaGle's Rock ! (Former station name)
Technical information
Facility ID	58397
Class	C1
ERP	100,000 watts
HAAT	287 meters (942 ft)
Links
Webcast	Listen Live
Website	rock1027.com

WEGR is a classic rock FM radio station in Memphis, Tennessee. It is owned by iHeartMedia, Inc. and serves the Memphis metropolitan area, including sections of Tennessee, Arkansas, Missouri and Mississippi. WEGR broadcasts at 102.7 MHz and on the air it calls itself Rock 102.7. Formerly called Rock 103. The station's studios are located in Southeast Memphis, and the transmitter site is in Bartlett, Tennessee. WEGR broadcasts at 100,000 watts.

WEGR broadcasts in the HD Radio format.

History

The station first signed on in March 1967 as WREC-FM, sister to WREC 600 AM. In December 1975, the station went to an automated Country music format with the call letters WZXR. On September 25, 1977, the station switched to AOR (Album Oriented Rock). Except for a brief flirtation with Top 40 in 1985 and 1986, the station has been some form of rock ever since.

Known as "Rock 102.7," WEGR has been consistently programmed with a classic rock format for more than 40 years. Its mascot is a walrus [1], which has seen numerous incarnations. For a brief period, the station was promoted as "The Eagle," in an attempt to create a brand from the call sign.

For many years, WEGR's studio was located at historic 203 Beale Street. It was moved in 2003 to a facility shared by other area iHeartMedia broadcast stations.

External links

• Rock 102.7 Official Site
• WEGR in the FCC FM station database
• WEGR in Nielsen Audio's FM station database