KIIS-FM

Template:Infobox radio KIIS-FM is a Los Angeles, California-based radio station with a top 40 musical format. It is owned by Clear Channel Communications. KIIS-FM also broadcasts via translator KVVS in Mojave, at 97.7 MHz. Known as "102.7 KIIS-FM" and as one of the United States' highest-rated (and most-copied) top 40 stations, its call letters are pronounced "kiss eff em".

History

KLAC-FM 102.7 and KRHM-FM 94.7 traded frequencies in 1967. In 1971, KRHM changed call letters to KKDJ and became a top 40 station until 1975. Combined Communications then purchased KKDJ and changed the station's format to adult contemporary under the new call letters of KIIS. Unable to draw high ratings, KIIS continued to change formats until flipping back to its current top 40 format in 1981. Shortly thereafter, Gannett purchased both the station and Combined Communications.

When Power 106 changed formats from top 40 to hip hop around 1994, KIIS became the only Los Angeles top 40 station. That was until 2005, when Power 106 shifted back to Rhythmic Top 40 to counter KIIS' latest shift toward a rhythmic-leaning direction, which began in the Summer of 2004. So far KIIS' decision to tweak its direction by embracing more of a Rhythmic than Pop crossover angle is paying off. KIIS currently enjoys the highest ratings in the Los Angeles Radio Market. Up until recently, Power had enjoyed one of the longest #1 ratings runs in recent memory. The competition will undoubtedly heat up, as both stations have been jockying for the top spot for nearly the last 20 years.

Editing

KIIS-FM censors songs substantially more, and more obviously, than its counterparts, Power 106 and 100.3 The Beat. This is almost always done to hip-hop songs, and as much as several seconds can be cut off. This more substantial censorship began in 2004, perhaps as a part of the heightened scrutiny of media content following the "Nipplegate" incident at the 2004 Super Bowl.

External links

• Official website
• Template:Fmq