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WRLX

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Coordinates: 26°45′43″N 80°04′41″W / 26.762°N 80.078083°W / 26.762; -80.078083
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WRLX
Broadcast areaWest Palm Beach, Florida
Frequency94.3 MHz (HD Radio)
BrandingMia 94.3
Programming
Language(s)Spanish
FormatAdult contemporary
Ownership
Owner
WBZT, WJNO, WKGR, WLDI, WOLL, WZZR
History
First air date
1971; 53 years ago (1971) (as WGMW)[1]
Former call signs
WGMW (1971–1979)
WNJY (1979–1988)
WMXQ (1988–1989)
WOLL (1989–1998)
WWLV (1998–2003)
WZZR (2003–2020)
Technical information
Facility ID36544
ClassC2
ERP50,000 watts
HAAT139 m (456 ft)
Transmitter coordinates
26°45′43″N 80°04′41″W / 26.762°N 80.078083°W / 26.762; -80.078083
Links
WebcastListen Live
Websitemia943.iheart.com

WRLX (94.3 FM) is a radio station that serves the Port St. Lucie/Stuart/West Palm Beach/Fort Lauderdale/Miami area with a Spanish-language adult contemporary format. Its studios and transmitter tower are in West Palm Beach (separately). It is under ownership of iHeartMedia, Inc., and shares a building with several other iHeartMedia stations.

History

The station began broadcasting in 1971, and held the call sign WGMW.[1] It aired an easy listening format.[2] In 1979, its call sign was changed to WNJY, and it aired a beautiful music format.[3][4][5] In 1982, the station was sold to Lappin Communications for $1.6 million.[6] In 1983, the station adopted an adult standards format, and became an affiliate of Music of Your Life.[7] It was branded "Joy 94".[8]

In September 1988, its call sign was changed to WMXQ and it adopted an adult contemporary format.[9][10][11] In November 1989, its call sign was changed to WOLL and it adopted an oldies format.[9][11] In May 1996, its format was shifted to classic hits.[12] In August 1998, the station adopted a smooth jazz format, and in September its call sign was changed to WWLV.[13][9] It was part of a simulcast with 93.9 WLVE in Miami Beach.[13][14]

In January 2003, the station's call sign was changed to WZZR, and it adopted a hot talk format, with the format and call sign moving from 92.7 in Stuart, Florida.[9][15] It was branded "Real Radio" and was part of a simulcast with WCZR (101.7 FM) in Vero Beach.[15][16][17] On June 1, 2020, the station swapped formats and call signs with Spanish-language AC formatted 92.1 FM WRLX.[18]

HD Radio

WRLX is licensed to broadcast in the HD Radio (hybrid) format. On its HD2 subchannel, it broadcasts an alternative rock format, and brands itself as Alt 94.3.[19][20]

References

  1. ^ a b 1973 Broadcasting Yearbook, Broadcasting, 1973. p. B-45. Retrieved July 21, 2020.
  2. ^ "Radio Key To the Future of 'Q'", Billboard. June 19, 1976. p. 19. Retrieved July 21, 2020.
  3. ^ History Cards for WRLX, fcc.gov. Retrieved July 21, 2020.
  4. ^ Broadcasting Yearbook 1980, Broadcasting, 1980. p. C-49. Retrieved July 21, 2020.
  5. ^ "October/November '80 Arbitron Shares", Radio & Records. April 3, 1981. p. 14. Retrieved July 21, 2020.
  6. ^ "Lappin Buys WNJY For $1.6 Million", Radio & Records. October 15, 1982. p. 3. Retrieved July 21, 2020.
  7. ^ Mitchell, Gail. "Easy Listening", Radio & Records. August 26, 1983. p. 68. Retrieved July 21, 2020.
  8. ^ Bornstein, Rollye. "Vox Jox", Billboard. April 21, 1984. p. 14. Retrieved July 21, 2020.
  9. ^ a b c d Call Sign History, fcc.gov. Retrieved July 21, 2020.
  10. ^ "Fall '88 Arbitrons", Billboard. February 4, 1989. p. 23. Retrieved July 21, 2020.
  11. ^ a b Ross, Sean; Rosen, Craig; Stark, Phyllis. "Vox Jox", Billboard. December 2, 1989. p. 12. Retrieved July 21, 2020.
  12. ^ "Format Changes", The M Street Journal. May 15, 1996. Vol. 13, No. 20. p. 1. Retrieved July 21, 2020.
  13. ^ a b "Format Changes & Updates", The M Street Journal. August 26, 1998. Vol. 15, No. 34. p. 1. Retrieved July 21, 2020.
  14. ^ "Arbitron Reissues Miami Book", Billboard. March 13, 1999. p. 98. Retrieved July 21, 2020.
  15. ^ a b "Stern Message from FCC", Radio & Records. March 26, 2003. pp. 1, 25. Retrieved July 21, 2020.
  16. ^ "Quick Hits", Radio & Records. October 5, 2007. p. 11. Retrieved July 21, 2020.
  17. ^ "Rich Dickerson Retires From WZZR’s Love Doctors", RadioInsight. November 17, 2016. Retrieved July 21, 2020.
  18. ^ "Mia & Real Radio West Palm Beach Swapping Frequencies", RadioInsight. May 29, 2020. Retrieved July 21, 2020.
  19. ^ FCC Internet Services Staff. "Station Search Details". licensing.fcc.gov. Retrieved 2020-07-30.
  20. ^ HD Radio Guide for West Palm Beach[dead link]
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