Vantage Hospitality

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Vantage Hospitality Group
Subsidiary
(Acquisition by Red Lion Hotels Corporation closed on September 30, 2016)
Founded 1999
Headquarters Coral Springs, Florida, United States
Number of locations
1000+ (United States and Canada)
Website www.vantagehospitality.com

Vantage Hospitality Group was the 12th largest hotel and hospitality company in the world.[1] Its brands include Best Value Inn and Lexington by Vantage. On September 30, 2016 Vantage Hospitality Group became a wholly owned subsidiary of Red Lion Hotels Corporation in a cash plus stock acquisition[2][3] worth up to $40 million.[4]

History[edit]

An America's Best Value Inn in Flint, Michigan. This property is now a Best Western.

Best Value Inn chain was founded in 1999[5] and had expanded to over 1000 US properties by 2006.[6][7]

America's Best Value Inn received a Hotel Vikas diamond award in 2010 in the Best Hotel Franchisor category.[8] Hotel Vikas is a trade publication targeted to hotel CEOs.

In 2005, Vantage introduced the Lexington by Vantage brand.[9]

In 2014, Vantage acquired America's Best Franchising and its brands: America's Best Inns & Suites, Country Hearth Inns & Suites, Jameson Inn, Signature Inn, and 3 Palms Hotels and Resorts.[10] As part of the acquisition, Vantage plans to restart the Signature Inn chain, which is inactive.[11]

Brands[edit]

United States[edit]

A Lexington by Vantage in Effingham, Illinois
  • America's Best Inns: A chain of economy hotels. Vantage plans to eliminate this brand, with most properties transitioning into America's Best Value Inns.[12]
  • America's Best Value Inns: Mid-economy hotels with over 1,000 locations nationwide.[13]
  • Country Hearth Inns & Suites: An upper-economy and lower midscale brand.[14] Country Hearth Inns feature rooms, suites, and a complementary breakfast.[15]
  • Jameson Inn: A midscale chain operating primarily in the Southern United States.[16]
  • Lexington Hotels & Inns: A collection of mid-scale and upscale inns, suites, and resorts. Typical Lexington properties feature on-site dining, business centers, and fitness centers.[17] Many Lexington properties are brand conversions, but the chain has begun building new properties.[18]
  • 3 Palms Hotels & Resorts: A small chain of hotels and resorts.[19]

International[edit]

  • Canada's Best Value Inns A chain of upper-economy and lower mid-scale properties located across Canada.[20]

Brands under development[edit]

  • Signature Inn: As of August 2015 Vantage plans to re-launch the inactive Signature brand as a budget chain, with newly constructed properties.[11][21]

Programs[edit]

Vantage offers two loyalty programs for its guests.

Value Club Program[edit]

Guests at America's Best Value Inn and Canadas Best Value Inn properties are eligible to sign up for a Value Club Card, which entitles them to 15% off of Best Value Inn stays, plus additional discounts from partners.[22]

Lexington Rewards[edit]

Vantage's Lexington properties participate in the Voilà Hotel Rewards program. Participants receive points and other benefits.[23]

References[edit]

  1. ^ "Americas Best Value Inns Press Room | Vantage Hospitality Only Hotel Company to be Included on Inc. Magazine List Two Years in a Row – Company reports three-year growth of 170% ". americasbestvalueinn.com. Retrieved 22 August 2015. 
  2. ^ "Red Lion Hotels Corporation Enters Into Definitive Agreement to Acquire Substantially All of Vantage Hospitality Group". Red Lion Hotels Corporation. Retrieved 22 October 2016. 
  3. ^ "Red Lion Hotels Closes Acquisition of Vantage Ahead of Schedule". Red Lion Hotels Corporation. Retrieved 22 October 2016. 
  4. ^ "Acquisition of Vantage Hospitality Group" (PDF). Red Lion Hotels Corporation. Retrieved 22 October 2016. 
  5. ^ Treasure Hunt. Retrieved 15 August 2015. 
  6. ^ McLain, Jim (2006-07-16). "Hotel chain gets noticed.(Company overview)". Ventura County Star. 
  7. ^ "Americas Best Value Inn - Learn about Americas Best Value Inns". Retrieved 15 August 2015. 
  8. ^ "Hotel Vikas Diamond Award". Hotel Vikas. 2010-06-28. Retrieved 30 June 2010. 
  9. ^ "Vantage Hospitality Group, Inc. - Hotel Franchise Overview". Retrieved 15 August 2015. 
  10. ^ "Vantage Hospitality | Vantage Hospitality Group Agrees to Acquire America's Best Franchising's Hotel Brands". news.vantagehospitality.com. Retrieved 22 August 2015. 
  11. ^ a b "Vantage focuses on brand, member opportunities". Retrieved 15 August 2015. 
  12. ^ "Vantage works on brand integration". Retrieved 15 August 2015. 
  13. ^ "Vantage Hotels - Americas Best Value Inns". Retrieved 15 August 2015. 
  14. ^ "Country Hearth Inns & Suites". Hospitality Net. Retrieved 15 August 2015. 
  15. ^ "Vantage Hotels - Country Hearth Inns & Suites". Retrieved 15 August 2015. 
  16. ^ "Vantage Hotels - Jameson Inns". Retrieved 15 August 2015. 
  17. ^ "Vantage Hotels - Lexington by Vantage". Retrieved 15 August 2015. 
  18. ^ "Lexington Franchising, Inc. - The Lexington Brands". Retrieved 15 August 2015. 
  19. ^ "3 Palms". Hospitality Net. Retrieved 15 August 2015. 
  20. ^ "Vantage Hotels - Canadas Best Value Inn". Retrieved 15 August 2015. 
  21. ^ "America's Best Inn in Burns, OR First to Convert to Americas Best Value Inn, as Vantage Hospitality Kicks Off Repositioning of Recently Acquired Brands". Hospitality Net. Retrieved 15 August 2015. 
  22. ^ "Americas Best Value Inn - Value Club Program". Retrieved 15 August 2015. 
  23. ^ "Lexington Hotels - Official Site - Lexington Rewards Program". Retrieved 15 August 2015. 

External links[edit]