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KKMY

Coordinates: 30°09′22″N 93°59′10″W / 30.156°N 93.986°W / 30.156; -93.986
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KKMY
Broadcast areaBeaumont/Port Arthur/Orange
Golden Triangle
Frequency104.5 MHz (HD Radio)
HD2/103.3: Urban "103.3 The Beat"
Branding104.5 Kiss FM
Programming
Language(s)English
Format104.5: Rhythmic Top 40
HD2/103.3: Urban Contemporary
AffiliationsPremium Choice
iHeartRadio
Ownership
Owner
KCOL-FM, KYKR, KIOC, KLVI
History
First air date
104.5: 1972 (as KZOM-FM)
103.3: April 29, 1998
Former call signs
KZOM-FM (1/1980-4/1980)
KZOM (1980-1984)
Call sign meaning
KK MY(ix) (previous format)
Technical information
Facility ID104.5: 62239
103.3: 51844
Class104.5: C1
103.3: D
ERP104.5: 100,000 watts
103.3: 90 watts
HAAT104.5: 233 meters (764 ft)
103.3: 51.3 m (168 ft)
Translator(s)103.3 K277AG (Beaumont)
Links
WebcastListen Live
Listen Live (HD2)
Websitekiss1045fm.com
1033thebeat.com (HD2)

KKMY, "104.5 Kiss FM", is a Rhythmic Top 40 formatted radio station in Orange, Texas. It serves the entire Golden Triangle (Beaumont, Port Arthur and Orange) and is owned by iHeartMedia, Inc..

Station background

The station is playing hit music from iHeartMedia, Inc. Premium Choice's "Wild" Rhythmic format feed, targeted towards a younger audience.[1] This choice of direction pits the station against Cumulus Media's adult-leaning Top 40/CHR KQXY. Before the station went to rhythmic top 40 it was adult contemporary as MIX 104.5.

KKMY-HD2; "103.3 The Beat"

On August 1, 2014, KKMY's HD2 subchannel and FM translator K277AG, which had aired a comedy format, was launched with a R&B/Hip-Hop format as "103.3 The Beat," which is also using programming from the Premium Choice feed. Patterned after its sister station in Houston, KQBT, the translator/HD2 combo is targeting younger listeners as it takes on Cumulus Urban KTCX, who, like sister station KQXY, caters to adult listeners with a conservative playlist.[2]

References

  1. ^ "KKMY Brownsville Kisses Into Town" from Radio Insight (December 26, 2011)
  2. ^ "Beat Launches In Beaumont" from Radio Insight (August 1, 2014)

30°09′22″N 93°59′10″W / 30.156°N 93.986°W / 30.156; -93.986