Standard Hotels

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The Standard on Sunset Boulevard
The Standard in Downtown Los Angeles

The Standard Hotels are a group of five boutique hotels in Los Angeles (Hollywood and Downtown LA), New York City (Meatpacking District and East Village) and Miami Beach. The hotels are operated by Standard International Management.


The first Standard Hotel, The Standard Hollywood, opened on the Sunset Strip in 1999 in West Hollywood, California. It was opened by Andre Balazs Properties.

The building that now houses The Standard, Hollywood, was originally built in 1962 as the Thunderbird Motel, and had become a retirement home when Balazs purchased and remodeled it. Original investors in the Hollywood hotel were Leonardo DiCaprio, Cameron Diaz, Benicio del Toro, D'arcy Wretzky and James Iha.

In 2002, a twelve-story, marble-clad building formerly known as Superior Oil Company Building (completed in 1956) was converted into The Standard Downtown LA.[1] The renovation was designed by Koning Eizenberg Architecture, Inc., and included the addition of a roof-top pool and bar, and a two-story lobby space reconfigured from the old banking hall. In 2003, the building was added to the National Register of Historic Places.

In 2006, The Standard Hotels expanded to Miami beach, where they opened The Standard Spa, Miami beach. Located on Biscayne Bay, The Standard Spa, Miami Beach, is a holistic and hydrotherapy-oriented spa hotel. Inspired by global bathing cultures, self-teaching and healing, this contemporary spa encourages the communal, shared rituals of ancient bathing traditions with a Turkish-style Hamam, Roman waterfall, Aroma Steam Room, Finnish Sauna, Infinity Pool, and Mud Baths.

In 2008, The Standard Hotels brand completed their most ambitious project to date, with the opening of The Standard High Line. It was the first time the brand built a property from the ground up, rather than renovating and older space.The award winning design was the work of the Ennead Architects. Its 338 rooms offer sweeping views of the uptown skyline and the Hudson River. The property features numerous public spaces, and on-site restaurants and bars, including an outdoor Biergarten serving traditional German food and beer; The Top of The Standard, a breathtaking lounge with 360° views of the city; and Le Bain, the 18th floor bar & rooftop. The hotel’s acclaimed restaurant, The Standard Grill, serves seasonal New American cuisine.

In 2011, Andre Balazs properties completed the acquisition of The Cooper Square Hotel. The building was gutted and transformed into The Standard, East Village. Nestled in one of Manhattan’s most vibrant and creative communities, The Standard, East Village is surrounded by museums, galleries, theaters, and boutiques. With 145 rooms, and expansive outdoor spaces, the hotel features unparalleled views of downtown Manhattan. Café Standard is a neighborhood staple combining the charms of a colorful street café with the electricity of a downtown New York bar.

In the Fall of 2013, the brand's founder, Andre Balazs, sold an 80% stake in the company to Standard International. [2]





  • Farr, Louise (March 1999), "Setting the Standard: Well before its opening, the Standard is already attracting the young and trendy", W Magazine: Volume 28 Issue 3 
  • Tyrnauer, Matt (February 1999), "Hop on the High Line", Vanity Fair  Check date values in: |year= / |date= mismatch (help)
  • Tyrnauer, Matt (March 1999), "Hotel California: The Standard, Andre Balazs' newest hotel, is designed to lure the young and restless by marrying the chi with cheap and past with future", Vanity Fair: 102, 104, 110 
  • Verbila, S. Irene (September 19, 1999), "Hip on the strip", Los Angeles Times Magazine: 34 

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