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Star Movies

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STAR Movies
CountryHong Kong
HeadquartersHong Kong
Ownership
OwnerSTAR TV
Fox International Channels
(owned by News Corporation)

STAR Movies is an Asian movie channel owned by STAR TV and Fox International Channels, subsidiaries of News Corporation.[1]

History

STAR Movies was launched on 1 May 1994. At that time, it screened both English and Chinese movies and catered for a pan-Asian audience.

On 1 August 1994, STAR Movies launched a separate channel for viewers in the Persian Gulf region and India, followed by STAR Movies International which was launched on 31 March 1996 for viewers in Southeast Asia and selected east Asian countries. STAR Movies currently has five channels, STAR Movies International (in Southeast Asia and China), STAR Movies Taiwan, STAR Movies India, STAR Movies Middle East and STAR Movies Philippines[citation needed]. The official launch of STAR Movies Philippines was on 1 January 2010, viewers there had previously seen STAR Movies International.STAR Movies HD Asia was launched on 1 May 2010 while STAR Movies On Demand on 16 September 2010.[2]

Overview

STAR Movies has first-run contracts for movies distributed by 20th Century Fox, Disney, Metro Goldwyn Mayer, and Studio Canal and sub-run contracts for movies from Columbia Pictures, Paramount Pictures, Universal Pictures, and Warner Bros. for countries where STAR Movies is available.It also features movies from other movie distributors like: Lions Gate Entertainment, Summit Entertainment and The Weinstein Company. It is a Hollywood movie channel whose main competitor is HBO Asia.

It is available in Sri Lanka, Singapore, Hong Kong, Malaysia, Vietnam, Bangladesh, China, Indonesia, India, Nepal, Pakistan, Philippines, Middle East, Mongolia, Papua New Guinea, Taiwan and Thailand.

Operating Channels

STAR Movies International

STAR Movies International is transmitted in Southeast Asia and China. It is the only advertisement free version of STAR Movies and, unlike other versions of STAR Movies, this version also spends minimal time promoting its own upcoming movies. The channel does not air movies classified as unsuitable for people aged under eighteen until 8 p.m. SEAT.

STAR Movies International was the first version of the channel and was later re-launched in customised versions for various South East Asian markets. As subscription charges are quite high in Sri Lanka, Star TV found it viable to officially replace the advertisement supported Indian feed with the commercial free South East Asian version. STAR Movies International has some locally produced shows, such as VIP Access.

STAR Movies India

STAR Movies India is transmitted in India, Bhutan and Bangladesh. The channel has higher ratings in India than HBO South Asia, the only region where STAR Movies enjoys a lead in the viewer ratings. The channel is available on all DTH platforms across India and as part of the Star India bouquet. In contrast to STAR Movies International the number of new movies premiered is comparatively low.

STAR Movies Middle East

STAR Movies has an Arabic subtitled movie channel for viewers in the Middle East. Since the Middle East is a very culturally sensitive area, a lot of censorship is imposed on the movies. Most of the movies aired on the channel are old since the channel does not own the license to air newer productions to the region. As Pakistan is also a culturally sensitive country, Star TV has replaced the Indian feed with the Middle East version there.

STAR Movies Taiwan

An advertisement supported version of STAR Movies is targeted towards Taiwan specifically. It is the most localized version of STAR Movies, since most voice-overs in promotions for up-coming movies are in Mandarin Chinese. The channel also comes with Chinese subtitles.

STAR Movies Philippines

STAR Movies International began broadcasting to the Philippines on 30 November 2009 with advertisements during and after the featured movie. The channel was simulcast with the Southeast Asia and China feed before until 31 December 2009, a Philippines exclusive channel was launched on 1 January 2010.[3]. Also have a English Subtitle everyday.

STAR Movies HD

STAR Movies International official launched their own HD (High Definition) channel in Asia last 1 May 2010. This channel is now available in AsiaSat 5. It is now share the same schedule via regular STAR Movies International but different in advertisement including their logo with the HD mark at the upper right side of the screen.[4] This channel is currently available in Philippines, Maldives, Singapore and Malaysia only.

STAR Movies On Demand

STAR Movies On Demand offers movie buffs an option of watching their favorite Hollywood movies at any time they want. There will be 30 movies up for viewing at any one time on this service (1), with new titles available each month. This channel is now available in Singapore only.

References

  1. ^ STAR Movies: Feature Channel retrieved via www.foxinternationalchannels.com 11-13-2010
  2. ^ Star Movies HD in Asiasat 5 retrieved via www.lyngsat.com 05-26-2010
  3. ^ STAR Movies Philippines in Lyngsat retrieved via www.lyngsat.com 11-24-2009
  4. ^ STAR Movies HD Asia in AsiaSat 5 retrieved via www.lyngsat.com 05-26-2010
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