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KZZP

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KZZP
File:KZZP Logo.JPG
Broadcast areaPhoenix
Frequency104.7 (MHz)
Branding"104.7 KISS-FM"
Programming
FormatTop 40 CHR/(Rhythmic Contemporary Hit Radio)
Ownership
OwnerClear Channel Communications
History
First air date
1980
Call sign meaning
KiZZ (play on "KISS") Phoenix (The calls was also a reference to KZAP, its then-sister station in Sacramento, California)
Technical information
ERP100,000 watts
Links
Websitehttp://www.1047kissfm.com/

KZZP, 104.7 KISS-FM, is a Rhythmic-leaning Mainstream Top 40 outlet serving the Phoenix area. The Clear Channel Communications station broadcasts at 104.7 MHz with an ERP of 100 kW and is licensed to Mesa, Arizona. Due to its very large blowtorch of 100 kW, the station can be easily picked up in Marana, Arizona and northern Tucson. The stations plays lots of hip-hop and rap, along with a few pop and rock tracks.

History

KZZP was originally KTYL-FM, co-owned with 1310 AM in Mesa. Western Cities Broadcasting purchased KZZP in 1980 and flipped it to a Top 40 format, with personalities like Jonathon Brandmeier and Dave Otto. Nationwide Communications acquired Western Cities in 1985. KZZP thrived for the next five years with the highest ratings in its history. Faced with new competitors, the station took a ratings dive after adjusting its playlist to include no Rap or Hard Rock. It all came to an end in 1991 when it flipped to Adult Top 40 as KVRY.

In 1996, however, 104.7 reclaimed the KZZP call letters and returned to Top 40 that year, with a Modern-leaning direction (Jonathon Brandmeier made a brief return, via syndication, in mornings). In 2001, now owned by Clear Channel, they adopted the KISS-FM moniker and moved in a more Rhythmic direction. Although they would broaden up to include mainstream Pop product by 2004, KZZP's playlist still leans heavily towards Rhythmic, similar to many Top 40 stations in large cities.

KZZP has a rivalry with Rhythmic Top 40 competitor KKFR, whose current frequency (92.3) is expected to flip to News/Talk in late 2006. This announcement has led to speculation that KZZP may shift to an entirely Rhythmic format, even though KKFR's calls and format will move to 98.3 by fall 2006. Also, a rumor of dropping the rhythmic lean also afloats, especially with the success of the requests of I Write Sins, Not Tragedies by Panic! At the Disco, which, according to Mediabase 24/7, is KZZP's most successful non-rhythmic track ever.

KZZP HD2

Template:HDFM

KZZP's HD2 subchannel carries Clear Channel's satellite-delivered "La Preciosa" Spanish Oldies network. [1]