Miss Brasil

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Miss Brasil
Formation 1954
Type Beauty pageant
Headquarters São Paulo
Miss Universe
Official language
National Director
Karina Ades
Website missbrasiloficial.com
Miss Brasil

Miss Brasil Pageant is a beauty contest that has been held since 1954 between winners of the pageants in the states of Brazil. The winner of Miss Brasil competes in the Miss Universe pageant and the runner-up competes in Miss International.[citation needed] The Miss Brazil, and Brazil itself, are responsible for one of the most successful campaigns in history of Miss Universe, with two winners and several runners-up, finalists and semifinalists. It was considered one of the best organized and most successful beauty pageants during the 1950s and 1960s and is believed that much of the fame of the beauty of Brazilian women comes from this.


Competition to win the crown of Miss Brasil began in the 1920s, following a trend throughout the world during that period. A famous controversy occurred when Miss Brasil 1929 competed in the International Pageant of Pulchritude, known as "Miss Universe" in the 1930s, but failed to place in the competition, much less win.[1]

The angered Brazilians hosted their own international pageant in 1930 leading to two separate "Miss Universe" titles that year, not related to the modern Miss Universe competition created in 1952. In the Brazilian "Miss Universe", Miss Brasil won the title while in the other competition in the USA, Miss United States received the crown of Miss Universe 1930.[2] These competitions, like many others in the world, were discontinued as the Great Depression and World War II diverted the world's attention.

The modern Miss Brasil pageant was created in 1954 in the city of Petrópolis, Rio de Janeiro. The first edition of Miss Brasil, won by Bahia's representative Martha Rocha, was sponsored by the Folha de S.Paulo newspaper.


Under Diários Associados[edit]

In the following year, Brazilian media businessman, mogul and journalist Assis Chateaubriand took the rights to the Miss Brasil pageant, when the winners qualified to the Miss Universe, Miss World (participation began at 1958) and Miss International pageants (participation begin in 1960, when the pageant was created). The magnate who created Diários Associados, was responsible for promotion of the national beauties until 1980, when the network Rede Tupi was lost its concession by order of Haroldo de Mattos, Brazilian minister of Communications at the time, due to its bankruptcy.

Marta Rocha in Miss Universe 1954. National Archives of Brazil.

The Quintandinha's roots[edit]

The Miss Brasil first four editions (1954 to 1957) were held in Palácio Quitandinha, Petrópolis. When Chateaubriand's media group assumed the promotion of pageant, it was massified nationally by its magazines and newspapers coverages, especially in the now defunct O Cruzeiro and O Jornal.

All national winners of the pageant in this period were placed into Miss Universe pageant, held in Long Beach, California in the United States.

Maracanãzinho's "golden years"[edit]

Miss Brazil's golden era began in 1958, when the pageant was moved from Petrópolis to the Federal District at the time, Rio de Janeiro. Rio Grande do Sul's Iêda Maria Vargas and Bahia's Martha Vasconcellos were winners of the 1963 and 1968 editions of Miss Universe (both held in the Carioca gymnasium). The same year that Vasconcellos was crowned, Guanabara State's Maria da Gloria Carvalho nabbed the Miss International title, while in 1971, Lucia Tavares Petterle was elected Miss World.

Adalgisa Colombo and Rejane Vieira Costa were 1st runners up at Miss Universe in 1958 and 1972 respectively. (See the winners table for 1959, 1962, 1971 and 1979 results).

Due to a fire in a part of Maracanãzinho's structure, the Miss Brazil 1970 pageant winner, Guanabara State's Eliane Fialho Thompson was crowned in an event edition held only one time in Pavilhão de São Cristóvão (São Cristóvão Pavilion), in a Carioca northern zone district. Its edition was the first nationally televised by Rede Tupi via a microwave system powered by Embratel.

In 1973, due to lack of public and media interest, and possible feminist protests, organizers moved the site to Ginásio Presidente Médici in the country's capital, Brasília. The Miss Brasil 1972 pageant (won by the gaúcha representative Rejane Vieira Costa) was the last held in Maracanãzinho's dependencies.

The Brasilia "decadence" and crisis[edit]

When the Miss Brasil pageant moved to the federal capital, Brasília, lack of public interest continued from 1973 to last edition in the city, held in 1980 (when Associados filed for bankruptcy protection due to closing of seven of Rede Tupi's owned and operated stations, except Bahia's TV Itapoan and TV Brasília, now Rede Record and Rede TV!'s, O&O and affiliate, respectivelly).

In the 1976 pageant, Helena Rubinstein cosmetics company retired its sponsorship of the Miss Brasil event. So, Catalina Swimwear brand continued its support to organization for some years until the mid-1980s, when the event broadcasting rights were assumed by SBT.

All Brazilian presidents of the period (except Ernesto Geisel) received the Miss Brasil state contestants in the Alvorada Palace days before the final nights, hosted by its coordinator at the time, Paulo Max, and actress Marly Bueno and telecasted by Tupi and its O&O, TV Brasília.

Under SBT[edit]

When the channels of defunct Tupi were redistributed for media businessman and TV animator Sílvio Santos and Russian-Brazilian journalist and owner of Manchete magazine Adolpho Bloch groups, on April 23, 1981, the new network SBT (one of the results of the Rede Associada inventory) owned the Miss Brasil until 1989.


For the Miss Brasil pageant the 1980s was known the most tacky period, by opinion of some fans and television critics. The last top 5 obtained by a Brazilian representative in Miss Universe was in 1981, by the Rio de Janeiro candidate in national pageant, Adriana Alves de Oliveira. Because of the lack of ratings and announcers, SBT retired the promotion of Miss Brasil in April 1990, after the country had not participated in Miss Universe 1990.

Format changes[edit]

Larissa Costa, Miss Brasil 2009.

In this period, Miss Brazil pageant was held in separate pageants for Miss Universe (the most expected and important), Miss World and Miss International. SBT telecast to same state pageants, nationwide in Programa Sílvio Santos and locally by the affiliates, such as TV Alterosa (Minas Gerais) and TV Itapoan (Bahia).

Under Marlene Brito and others[edit]

In 1990, the SBT's former producer of the pageant, Marlene Brito, took the Miss Brasil rights and production until 1993, when Leila Schuster was crowned without realization of a traditional pageant, but she was indicated by the national direction for representative the country in Miss Universe 1993. From 1994, Miss Brasil was owned by various directors, including the former host in Tupi's period, Paulo Max.

The present directors, Nayla Micherif and Boanerges Gaeta Jr., assumed the functions by partnership in 2002. Since this year, the pageant national telecast is back, after some local broadcasts of it in the 1990s.

In the new era, Miss Brasil was broadcast first on Rede TV! and since 2003, Band network has assumed the television rights of the event, with venues in São Paulo (2003, 2004 and 2008), and Rio de Janeiro (2005-2007).;)

Locations and venues[edit]

  • 1954–1957 Palácio Quitandinha, Petrópolis (RJ);
  • 1958–1972 Maracanãzinho Gymnasium, Rio de Janeiro
  • 1973–1980 Ginásio Presidente Médici, Brasília
  • 1981–1987 Palácio das Convenções do Anhembi, São Paulo
  • 1988–1989 Teatro Sílvio Santos (SBT Studios), São Paulo
  • 1991 The Gallery, São Paulo
  • 1992 Olympia (concert house), São Paulo
  • In 1993, the pageant was replaced by a small event, in a fine restaurant of São Paulo, named Leopolldo. There Leila Schuster was crowned.

From 1994 to 1996, Miss Brazil was back to Rio de Janeiro. It was held initially at Ribalta house concert and, two years later, in the former Metropolitan (currently Citibank Hall).

In 1997, it was held in the northeastern city of Teresina, in Pavilhão de Eventos (Events Pavilion) Governador Guilherme Melo.

From 1998 to present, Rio de Janeiro (Hotel Glória, Copacabana Palace, Ribalta, Citibank Hall and Vivo Rio) and São Paulo (Palace, today Citibank Hall, Via Funchal and Credicard Hall) alternated the rights to host the annual beauty telecast show, at first broadcast by local affiliates from Rede Manchete, Rede Record and CNT. In 2017, IlhaBela, coast of São Paulo at the Red Theater


Miss Universe Brazil[edit]

Color Key
  •      Declared as Winner
  •      Ended as Runner-Up
  •      Ended as one of the Finalists or Semifinalists

The winner of Miss Brasil represents her country at the Miss Universe. On occasion, when the winner does not qualify (due to age) a runner-up is sent.

Year Miss Brasil State Placement Special Awards
1954 Maria Marta Hacker Rocha Bahia 1st Runner-Up
1955 Emília Barreto Corrêa Lima Ceará Top 15
1956 Maria José Cardoso Rio Grande do Sul Top 15
1957 Teresinha Gonçalves Morango Amazonas 1st Runner-Up
1958 Adalgisa Colombo Teruskin † Guanabara 1st Runner-Up
1959 Vera Regina Ribeiro Secco Guanabara 4th Runner-Up
1960 Jean "Gina" MacPherson Guanabara Top 15
1961 Staël Maria da Rocha Abelha Minas Gerais
1962 Olívia Rebouças Cavalcanti Bahia 4th Runner-Up
1963 Iêda Maria Britto Vargas Rio Grande do Sul Miss Universe 1963
1964 Ângela Teresa Vasconcelos Paraná Top 15
1965 Raquel Helena de Andrade Guanabara Top 15
1966 Ana Cristina Ridzi Bercet † Guanabara
1967 Carmen de Barros Ramasco São Paulo Top 15 Best National Costume
1968 Martha Maria Vasconcellos Bahia Miss Universe 1968
1969 Vera Lúcia Fischer Santa Catarina Top 15
1970 Eliane Fialho Thompson Guanabara Top 15
1971 Eliane Parreira Guimarães Minas Gerais 4th Runner-Up
1972 Rejane Vieira da Costa † Rio Grande do Sul 1st Runner-Up
1973 Sandra Mara Ferreira São Paulo Top 15
1974 Sandra Oliveira São Paulo
1975 Ingrid Budag Santa Catarina Top 15
1976 Kátia Celestino Moretto São Paulo
1977 Cássia Morais Silveira São Paulo
1978 Suzana Araújo dos Santos Minas Gerais
1979 Marta Jussara da Costa Rio Grande do Norte 3rd Runner-Up
1980 Eveline Didier Schröeter Rio de Janeiro
1981 Adriana Alves de Oliveira Rio de Janeiro 3rd Runner-Up Best National Costume
1982 Celice Pinto Marques Pará Top 12
1983 Marisa Fully Coelho † Minas Gerais
1984 Ana Elisa Flores da Cruz São Paulo
1985 Márcia Giagio Canavezes Mato Grosso Top 10
1986 Deise Nunes de Souza Rio Grande do Sul Top 10
1987 Jaqueline Ribeiro Meirelles Distrito Federal Best National Costume
1988 Isabel Cristina Bedüschi Santa Catarina
1989 Flávia Cavalcanti Rebêlo Ceará Best National Costume
1991 Patrícia Franco de Godói São Paulo
1992 Maria Carolina Portella Paraná
1993 Leila Cristine Schüster Rio Grande do Sul Top 10
1994 Valéria Melo Péris São Paulo
1995 Renata Bessa Soares Minas Gerais
1996 Maria Joana Parizotto Paraná
1997 Nayla Fernanda Micherif Minas Gerais
1998 Michela Dauzacker Marchi Mato Grosso do Sul Top 10
1999 Renata Bonfiglio Fan Rio Grande do Sul
2000 Josiane Oderdengen Mato Grosso
2001 Juliana Dornelles Borges Rio Grande do Sul
2002 Joseane Guntzell de Oliveira [^] Rio Grande do Sul
2003 Gislaine Rodrigues Ferreira Tocantins Top 10
2004 Fabiane Niclotti Rio Grande do Sul
2005 Carina Schlichting Beduschi Santa Catarina
2006 Rafaela Köhler Zanella Rio Grande do Sul Top 20
2007 Natália Guimarães Minas Gerais 1st Runner-Up
2008 Natália Anderle Rio Grande do Sul
2009 Larissa Costa Silva Rio Grande do Norte
2010 Débora Moura Lyra Minas Gerais
2011 Priscila Machado Rio Grande do Sul 2nd Runner-Up
2012 Gabriela Markus Rio Grande do Sul 4th Runner-Up
2013 Jakelyne Oliveira Mato Grosso 4th Runner-Up
2014 Melissa Gurgel Ceará Top 15
2015 Marthina Brandt[citation needed] Rio Grande do Sul Top 15
2016 Raissa Santana Paraná Top 13
2017 Monalysa Alcântara Piauí Top 10
2018 Mayra Dias Amazonas TBD

^ Joseane Oliveira, from Rio Grande do Sul, was the winner and competed in the Miss Universe, but she was stripped of the crown later because she was married at the time of her crowning.

Winners by state[edit]

State Titles Winning Years
Rio Grande do Sul
1956, 1963, 1972, 1986, 1993, 1999, 2001, 2002, 2004
2006, 2008, 2011, 2012, 2015
Minas Gerais
1961, 1971, 1978, 1983, 1995, 1997, 2007, 2010
São Paulo 1967, 1973, 1974, 1976, 1977, 1984, 1991, 1994
Rio de Janeiro 1958, 1959, 1960, 1965, 1966, 1970, 1980, 1981
Santa Catarina
1969, 1975, 1988, 2005
1964, 1992, 1996, 2016
1955, 1989, 2014
Mato Grosso 1985, 2000, 2013
Bahia 1954, 1962, 1968
1957, 2018
Rio Grande do Norte 1979, 2009
Tocantins 2003
Mato Grosso do Sul 1998
Federal District 1987
Pará 1982

Miss International Brasil[edit]

Color key
  •      Declared as Winner
  •      Ended as runner-up
  •      Ended as one of the finalists or semifinalists

Traditionally the second title of Miss Brasil will be crowning as Miss International Brasil and competing at the Miss International pageant. Sometimes the other runners-up will be appointing if the official representative did not compete at the pageant.

Year Miss Brasil State Placement Special Awards
2017 Bruna Custódio Zanardo São Paulo
2016 Manoella Alves dos Santos Rio Grande do Norte
2015 Ísis Stocco Machado Paraná Top 10
2014 Deise Benício Rio Grande do Norte Top 10
2013 Cristina Alves Rio Grande do Norte Top 15
2012 Rafaela Butareli São Paulo Top 15
2011 Gabriella Marcelino Bahia Top 15
2010 Lílian Lopes Pereira Amazonas Best National Costume
2009 Rayanne de Morais Minas Gerais Top 15
2008 Vanessa Lima Vidal Ceará
2007 Carolina Prates Néry Rio Grande do Sul
2006 Maria Cláudia Barreto Acre
2005 Ariane Colombo Espírito Santo Top 12
2004 Grazielli Massafera Paraná
2003 Carlessa Rubicínthia Pará
2002 Milena Ricarda de Lima Pernambuco
2001 Fernanda Tinti Borja Pinto Minas Gerais Top 15
2000 Maria Fernanda Schiavo Rio Grande do Sul
1999 Alessandra Nascimento Minas Gerais Top 15
1998 Luizeani Altenhofen Rio Grande do Sul
1997 Valéria Cristina Böhm Rio Grande do Norte Top 15 Best National Costume
1996 Ana Carina Góis Homa Mato Grosso do Sul
1995 Débora Reis Moretto Mato Grosso Top 15
1994 Ana Paula Barrote São Paulo
1993 Tatiana Paula Alves Minas Gerais
1992 Cyntia de Cunto Moreira Minas Gerais Top 15
1991 Lisiane Bolsani Braile Rio Grande do Sul Top 15
1990 Ivana Carla Hübsch Paraná
1989 Ana Paula Ottani São Paulo
1988 Elizabeth Ferreira São Paulo Best National Costume
1987 Fernanda Campos Rio Grande do Sul Top 15
1986 Kátia Marques Faria Rio Grande do Sul
1985 Kátia Nascimento São Paulo Top 15
1984 Ana Elisa Glitz Rio de Janeiro Top 15
1983 Geórgia Marinho Ventura São Paulo
1982 Carmen Júlia Rando Bonoldi Sergipe
1981 Taiomara do Rocio Borchardt Paraná 1st Runner-up
1980 Fernanda Bôscolo de Camargo São Paulo
1979 Suzane Ferreira de Andrade Goiás
1978 Ângela Soares Chichierchio Rio de Janeiro
1977 Patrícia Viotti de Andrade Distrito Federal
1976 Vionete Revoredo Fonseca Rio de Janeiro 1st Runner-up
1975 Lisane Guimarães Távora Distrito Federal 4th Runner-up
1974 Janeta Eleomara Hovler Rio Grande do Sul
1973 Denise Penteado Costa Guanabara
1972 Jane Vieira Macambira Guanabara 3rd Runner-up
1971 Maria Bernadete Heemann Rio Grande do Sul Top 15
1969 Maria Lúcia Alexandrino São Paulo Top 12
1968 Maria da Glória Carvalho Guanabara Miss International 1968
1967 Virgínia Barbosa de Souza Minas Gerais Top 15
1965 Sandra Penno Rosa São Paulo 4th Runner-up
1964 Vera Lúcia Couto Guanabara 2nd Runner-up Miss Photogenic
1963 Tânia Maria Franco Paraná Top 15
1962 Julieta Maria Straüss São Paulo
1961 Vera Brauner Menezes Rio Grande do Sul 1st Runner-up
1960 Magda Renate Pfrimer Distrito Federal

Winners by state[edit]

State Titles Winning Years
São Paulo
1962, 1965, 1969, 1980, 1983, 1985, 1988, 1989, 1994, 2012, 2017
Rio Grande do Sul
1961, 1971, 1974, 1986, 1987, 1991, 1998, 2000, 2007
Rio de Janeiro
1964, 1968, 1972, 1973, 1976, 1978, 1984
Minas Gerais
1967, 1992, 1993, 1999, 2001, 2009
1963, 1981, 1990, 2004, 2015
Rio Grande do Norte
1997, 2013, 2014, 2016
Federal District
1960, 1975, 1977
Amazonas 2010
Ceará 2008
Acre 2006
Espírito Santo 2005
Pará 2003
Pernambuco 2002
Mato Grosso do Sul 1996
Mato Grosso 1995
Sergipe 1982
Goiás 1979



Television acts[edit]

The actresses[edit]

Some Miss Brasil winners or finalists were acting in a lead or supporting roles in telenovelas and motion pictures after her reigns (nationwide or locally). By example:

The hostesses[edit]

Some Miss Brasil winners or finalists acted or are still active hosting shows, sports programming or movie sessions aired in national television daily or weekly. They were/are:


Some Miss Brasil pageant contestants, finalists or winners have appeared in popular reality television programs broadcast nationwide:


  1. ^ "INTERNATIONAL: Lovely Lisl". Time Magazine. 24 June 1929.
  2. ^ "BRAZIL: Revenge". Time Magazine. 22 September 1930.

External links[edit]