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TownePlace Suites

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TownePlace Suites
IndustryExtended stay hotels
Founded1997
Area served
North America
ParentMarriott International

TownePlace Suites® is a member of the Marriott International family of hotels. The chain, part of the mid-tier extended stay lodging segment of the hospitality industry, features all-suites hotels with full kitchens, free hot breakfast, complimentary Wi-Fi, fitness center and the In A Pinch® Market. As of year-end 2016, TownePlace Suites operates more than 300 hotels throughout the United States and Canada.

History

TownePlace Suites launched in 1997 with its first location in Newport News, Virginia. By 2002, TownePlace Suites already had 100 locations, making it Marriott International’s fastest-growing brand. In 2006, TownePlace Suites redesigned its properties to have a modernized lobby and a versatile live/work space in the suites. In addition, TownePlace Suites introduced its TowneMap®, providing guests an expansive mural-size wall map of the local area where they’re staying with details on nearby dining, local businesses and other points of interest. In 2009, TownePlace Suites began its just because® program where associates recognize guests with special treats, just because. That same year also marked the start of TownePlace Suites’ real giving™ initiative. Partnering with the Children’s Miracle Network, TownePlace Suites organizes a yearly event to create fleece blankets for patients staying in area hospitals around the U.S. and Canada.

Amenities

A location in Hillsboro, Oregon
  • All-Suites
  • Full Kitchens
  • Complimentary Hot Breakfast Daily
  • The Container Store® elfa® Closet System (at most locations)
  • Grills (at most locations)
  • Weber® Grilling Tools
  • Free Wi-Fi
  • Pools (at most locations)
  • On-site Laundry
  • Pet Friendly
  • In a Pinch Market

Current Company

The TownePlace Suites brand will celebrate 20 years in market in 2017. The brand goal of reaching the 300th hotel mark will be achieved by year-end 2016 and then sights are set on achieving 500 hotels by 2020. In 2017, TownePlace Suites is estimated to grow by more than 35 new properties; a few of those adding to the nine open properties in Canada and the brand’s first location in New York City.

TownePlace Suites launched a partnership with The Container Store® in 2014. Their exclusive elfa® closet system featuring storage options like hanging drawers, ventilated shelves and multiple closet rods was designed to make organization easier for the extended-stay guest.

In 2016, TownePlace Suites kicked off a grill partnership with Weber® grills to have Weber tools and seasonings at all TownePlace Suites locations. Eventually, all hotels will feature a Summit® or a Genesis® Gas Grill for guests to enjoy.

Awards

2011

  • #1 Mid-Price Extended Stay Hotel Brand by Business Travel News' Hotel Chain Survey, 2011[1]

2012

  • TownePlace Suites San Antonio Downtown (Texas) – Best Adaptive Reuse Award, 2012, Downtown Alliance San Antonio
  • #1 Mid-Price Extended Stay Hotel Brand by Business Travel News' Hotel Chain Survey, 2012[2]

2013

  • #1 in Extended Stay Category in J.D. Power 2013 North America Hotel Guest Satisfaction Index StudySM[3]
  • #1 Mid-Price Extended Stay Hotel Brand by Business Travel News' Hotel Chain Survey, 2013[4] (3rd year in a row)

2014

  • Adrian Gold Award,TownePlace Suites Launches Partnership with The Container Store®, Public Relations, HSMAI (Hospitality Sales & Marketing Association International)[5]
  • Named one of Entrepreneur magazine’s “120 Most Trusted Brands”[6]
  • Named to Forbes Best & Worst Franchises, Ranked #10

2015

  • Business Travel News 2nd place award in the Mid-Tier Extended Stay category[7]

2016

  • Forbes Best Franchises in America. TOP 10 +$500k investment list—TownePlace Suites and SpringHill Suites®, June 2016[8]
  • #2 Extended Stay Brand ranking in J.D. Power 2016 North America Hotel Guest Satisfaction Index Study, June 2016[9]

Notable Properties

The brand experienced rapid growth across the U.S. and Canada in 2016, with new properties in Saskatoon, Saskatchewan, Canada; Alexandria Fort Belvoir, Virginia; and near Mercer University in Macon, Georgia. Other notable TownePlace Suites properties include Orlando Flamingo Crossings, Florida; San Jose/Santa Clara, California; Pittsburgh Airport, Pennsylvania; and Boston Logan/Chelsea, Massachusetts.

References

  1. ^ "Hospitality Net - Marriott International's Extended-Stay Brands Lead Company's North American Growth". Hospitality Net. Retrieved 2016-11-01.
  2. ^ "BTN's 2012 Hotel Chain Survey: Hyatt, Marriott Brands Top Extended-Stay Tiers: Business Travel News". www.businesstravelnews.com. Retrieved 2016-11-01.
  3. ^ matthew.scroggs (2013-07-24). "2013 North America Hotel Guest Satisfaction Index Study". J.D. Power. Retrieved 2016-11-01.
  4. ^ "BTN's 2013 Hotel Chain Survey: Homewood, TownePlace Earn Top Extended-Stay Tier Scores: Business Travel News". www.businesstravelnews.com. Retrieved 2016-11-01.
  5. ^ Inc., Marriott International,. "Marriott International Brings Home A Pot of Gold". www.prnewswire.com. Retrieved 2016-11-01. {{cite web}}: |last= has generic name (help)CS1 maint: extra punctuation (link) CS1 maint: multiple names: authors list (link)
  6. ^ "TownePlace Suites by Marriott - Marriott News Center". Marriott News Center. Retrieved 2016-11-01.
  7. ^ "J.D. Power: North America Hotel Guest Satisfaction Hits All-Time High: Business Travel News". www.businesstravelnews.com. Retrieved 2016-11-01.
  8. ^ "Forbes' recognizes Marriott's SpringHill Suites and TownePlace Suites brands as two of "America's Best Franchises" - Marriott News Center". Marriott News Center. 2016-06-24. Retrieved 2016-11-01.
  9. ^ geno.effler (2016-07-12). "J.D. Power 2016 North America Hotel Guest Satisfaction Index Study". J.D. Power. Retrieved 2016-11-01.