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Revision as of 10:56, 11 May 2011

Main article: Animax
Animax Asia
CountrySingapore
NetworkAnimax
HeadquartersSingapore
Ownership
OwnerSony Pictures Entertainment

Animax Asia is the Japanese anime TV network Animax's English language feeds in Southeast Asia and South Asia, as well as its feeds across other regions of mainland Asia, including Hong Kong and Taiwan. It is operated by Sony Pictures Entertainment, the television and film production and distribution unit of Japanese media conglomerate Sony.

Animax is the first ever 24x7 channel in Asia which is fully dedicated to anime. It was first launched in Hong Kong, Taiwan and Southeast Asia from January 2004,[1] and launched in several other countries soon after. It currently airs in 21 countries in Asia and has reached over 29 million households.[2] There is also a rumor that the Philippines will have its own Animax Network.[citation needed]. It is not known why Animax was cut off from Vietnam in July 2010 by Vietnamese cable operators.

Logos and Color Schemes

File:Animax-Asia-Red-logo.png
Animax's RED LOGO July 1 to August 3, 2009

Animax Asia has changed its logo by using new blazing red colored in place of blue one, including color scheme for its commercial break markers which was attached to the premiere of Shakugan no Shana II[3] however, the original blue color scheme was in used for other ANIMAX programming during this time. This logo change was first done in English language based ANIMAX channels in Asia, original aired from 1 July to 3 August 2009 and then switch to old blue logo similarly the network has changed its logo on non-English based channels.

History

Hong Kong and Taiwan

Animax Asia was first launched in Taiwan on 1 January 2004, and in Hong Kong on 12 January 2004.[2] Its anime programming in the regions consists of numerous television series both old and new, including recent anime which is premiered in Taiwan and Hong Kong ahead of its other networks in Southeast Asia, such as Death Note, Blood+, Trinity Blood, Mushishi and several others.

Animax is also the no. 1 channel in Hong Kong & Taiwan in International & Animation/Kids Category. Recently, due to the TV premiere of Gurren Lagann, Animax's TV ratings have recorded a huge increase and moved 80% more TRP then its closest competitor, Cartoon Network Hong Kong.[4][5]

Southeast Asia

File:Animax beforeafter.JPG
An image showing the difference between the old(top) and the new(bottom) versions of Animax

A week after its launch in Taiwan and Hong Kong, Animax launched in Southeast Asia on 19 January 2004, originally featuring its anime programming exclusively in the original Japanese audio with English subtitling, becoming the company's first English language network.[2] It also later incorporated an English audio dub feed.[2] On 31 August 2006, Animax launched in Malaysia, utilizing the Southeast Asian English language feed and also airing its programming in a Japanese audio feed with subtitles in the local languages. Prior to this, selected Animax programmes are also shown on Astro @15 (formerly channel 15, now channel 109), an interactive channel, starting 15 December 2004, from 7 a.m. to 11 a.m., later shortened to 2 hours (until 9 a.m.). The network's early programming in Southeast Asia consisted of such anime as Chobits, Cardcaptor Sakura, Great Teacher Onizuka, Haibane Renmei, Doctor Dokkiri, Vision of Escaflowne, Midori no Hibi, Captain Tsubasa, Wolf's Rain, Mobile Suit Gundam, Cowboy Bebop, Ghost in the Shell: S.A.C., and it has gone on to air several series, including Fate/stay night, Blood+, Honey and Clover, Maria-sama ga Miteru, Gankutsuou: The Count of Monte Cristo, Otogizōshi, Jigoku Shōjo, Galaxy Angel, Witch Hunter Robin, Samurai 7, Gunslinger Girl, Urusei Yatsura, Ranma 1/2, and Detective Conan.

It also uses numerous programming blocks, such as "Teen-Edge", which is aired on weekdays at 4:00 pm and 5:30 pm and has aired such programs as Chibi Maruko-chan, Hime-sama Goyōjin (a.k.a. Princess Be Careful) and Tsubasa Chronicle; "Animania", which is aired on weekdays from 6:00 pm and 6:30 pm and has aired such programs as Dragon Ball and Law of Ueki; "Mega Zone", its prime time programming block that is aired on weekdays from 7:00 pm and aired such programs as Gun X Sword, Fate/stay night and Honey and Clover; and its "Weekends" programming block that is aired every Sunday at 9:00 pm and 10:00 pm and has aired series such as Dear Boys, Blood+ and Please Teacher!.[6]

On 14 October 2010, MCOT has signed the broadcast license from Sony Pictures Entertainments (Thailand) to re-broadcast ANIMAX channel in Thailand via TrueVisions and then TrueVisions has started the test run in channel D77.

Animax Asia used to be aired on Vietnam. However on July, the channel was remove from cable operators.

Philippines

Animax began operations in the Philippines from January 2004. While utilizing the same programming feed as Animax Asia, it also houses a 2–4 hours separate block. It has occasionally aired localized programs such as Mad Mad Fun and In The Qube. Its same-week-as-Japan and same-time-as-Japan airings (of Tears to Tiara, Fullmetal Alchemist Brotherhood, InuYasha: The Final Act and Kaichou-wa Maid-sama!), as well as the inclusion of Korean programs in its roster, put Animax ahead of its only known competitor in Asia, Hero TV.

South Asia

Main article: Animax (South Asia)

Animax began operations across India, Pakistan and the rest of South Asia from 5 July 2004. It is operated and broadcast from Singapore by Animax Asia and distributed by SET India. Animax South Asia started with 12 hours Hindi/Urdu feed and planned to launch separate 24x7 Hindi, Urdu & English feed[7] but from 15 August 2006, Animax removed Hindi/Urdu feed for unknown reasons and switched to 24x7 English feed also changes its target audience to focus exclusively to teen & young adults of metros.[8] On 1 January 2008, Animax South Asia merged with Animax Asia's programming feed, including all of its exclusive premieres.

The timeshift version of Animax South Asia is also available in Pakistan.

Operating channels

Although the channel shows the same programming, they mostly differ when it comes to showtimes.

  • Animax Singapore & Thailand - (SIN and JKT Feed)
  • Animax Malaysia & Philippines - (MAL/PH Feed)
  • Animax Hong Kong & Taiwan (HK/TW Feed)
  • Animax India & Pakistan (IND/PAK Feed.)

Programming

Further information: List of programs broadcast by Animax

Animax Asia is the first 24-hour anime television network launched in the region.[2] It was announced on 20 March 2009, that the network would simulcast the new Fullmetal Alchemist: Brotherhood and Tears to Tiara series on April 2009, with the former premiering in the same week as the Japanese premiere and the latter premiering on exactly the same time as the Japanese premiere, with Japanese audio and English subtitles; being the first such simulcast of its kind.[9]

It has broadcast numerous anime series, including Ghost in the Shell: Stand Alone Complex, Cowboy Bebop, Mobile Suit Gundam, Kyo Kara Maoh!, Mobile Suit Zeta Gundam, Mobile Suit Gundam ZZ, Honey and Clover, Blood+, InuYasha, Fullmetal Alchemist, Eureka Seven, Urusei Yatsura, Ranma 1/2, Rurouni Kenshin, the Dragon Ball series, Cardcaptor Sakura, Tsubasa Chronicle, Chobits, Vision of Escaflowne, Death Note, Wolf's Rain, Future Boy Conan, Emma: A Victorian Romance, Trinity Blood, Wangan Midnight, Jigoku Shōjo, as well as several OVA series and anime films, such as Steamboy, Alien Nine, Metropolis, Memories, Tokyo Godfathers, Ghost in the Shell, Ghost in the Shell 2: Innocence, Nasu: Summer in Andalusia, Blood: The Last Vampire, Appleseed, Cowboy Bebop: Knockin' on Heaven's Door, Escaflowne, each of the InuYasha movies, and many others.

Schedules

For complete list of anime broadcasted by Animax Asia and list of upcoming premieres, see List of programs broadcast by Animax

Southeast Asia

Philippines and Malaysia
6:00 PM 6:30 PM 7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM
Monday Yu Yu Hakusho* 'Chibi Maruko Chan Fairy Tail (Season) 1 Bleach Season 2 Live Power Music* Tower of Druaga Buso Renkin* Fairy Tail (Season) 1
Tuesday Pincess Hours* (come back) Tears To Tiara
Wednesday Princess Prosecutor* (First & Exclusive) The Melancholy of Haruhi Suzumiya 2*
Thursday Brilliant Leagacy* Nura: Rise of the Yokai Clan (First & Exclusive)
Friday Oh! My Lady* Animax Musix Spring 2010
Saturday Buso Renkin (starts at 5:30 pm) Brilliant Legacy Princess Prosecutor Oh! My Lady
Sunday Oh! My Lady Brilliant Legacy Princess Prosecutor The Melancholy of Haruhi Suzumiya 2 Nura: Rise of the Yokai Clan (First & Exclusive)
  • (*) - Premiering telecast
  • Anime are in blue
  • Drama are in pink
  • Variety Shows are in yellow
  • Music Shows are in green
Singapore and Indonesia/Thailand

Currently Animax Southeast Asia is sharing with English language feed.

SIN 7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM
JKT/THAI 6:00 PM 6:30 PM 7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM
Monday Hayate the Combat Butler InuYasha Pretty Boys and Girls * Spooky Kitaro 5* Black Butler * Yu Yu Hakusho Maid Sama!
Tuesday Live Power Music *
Wednesday K-ON!! *
Thursday Nodame Cantabile
Friday Pumpkin Scissors
Saturday Live Power Music (starts at 6:30 PM) ANIMAX MUSIX Gurren Lagann Fairy Tail
Sunday Fairy Tail (starts at 5:30 PM) Nodame Cantabile Live Power Music Pretty Boys and Girls
  • (*) - Premiering telecast
  • Anime are in blue
  • Variety Shows are in yellow
  • Music Shows are in green

Sources: Animax South Asia,[10] Animax Southeast Asia[11] and Animax Philippines[12]

Hong Kong

Most of the show airing in Animax Hong Kong have dual audio (Japanese or Cantonese). While others only have original Japanese audio, with Traditional Chinese Subtitles.

HK 6:00 PM 6:30 PM 7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM 11:00 PM 11:30 PM
Monday Darker than Black The Prince of Tennis Season 1 Gurren Lagann (Premiering) Samurai X The Law Of Ueki Initial D First Stage Chibi Maruko-chan Jigoku Shōjo Season 2 Tears to Tiara (Premiering) xxxHolic Samurai X
Tuesday Shounen Onmyoji
Wednesday Mushishi
Thursday Gun X Sword
Friday Blood The Last Vampire (Ani-Movie)
Saturday R.O.D the TV Initial D First Stage The Adventures of Tweeny Witches Gurren Lagann The Prince of Tennis Season 1 Encore till 01:30 am
Sunday Detective Conan Season 7 Mushishi Tears to Tiara Paradise Kiss

Source[13]

Taiwan

All the show airing in Animax Taiwan are dubbed in Mandarin Chinese.

TW 6:00 PM 6:30 PM 7:00 PM 7:30 PM 8:00 PM 8:30 PM 9:00 PM 9:30 PM 10:00 PM 10:30 PM 11:00 PM 11:30 PM
Monday Darker Than Black Fairy Tail Hayate the Combat Butler FULLMETAL ALCHEMIST BROTHERHOOD 07-Ghost Ghost Slayers Ayashi
Tuesday
Wednesday
Thursday
Friday
Saturday Bleach Chibi Maruko-chan GeGeGe no Kitaro
Season 5 		Negima!? Bleach Romeo x Juliet
Sunday Nodame Cantabile Shin Mazinger Shougeki!
Z Hen 		The Melancholy of Haruhi Suzumiya
Season 2
(only episodes released in 2009) 		Darker Than Black Kekkaishi Romeo x Juliet Nodame Cantabile

Source[14]

Legend
Anime series Anime Movies

Translation and dubbing teams

Animax has utilized numerous translation and dubbing studios for the broadcast of numerous of its anime series across its English-language networks in Southeast Asia and South Asia, some of which were not licensed by North American distributors and do not have any English adaptation counterparts, such as Detective School Q, Dokkiri Doctor, Twin Spica, Zettai Shōnen, Clamp School, Future Boy Conan, numerous installments of the World Masterpiece Theater series, and numerous others. Animax has also produced and aired uncensored English versions and dubs of anime series, among the most notable of them being their dub of Cardcaptor Sakura, which was shown uncensored and retained all of the original names, plot details and dialogue, and numerous others.

For broadcast across its English-language networks, Animax has also broadcast English dubs produced by other enterprises, such as Bandai Entertainment, The Ocean Group, Bang Zoom! Entertainment, Geneon Entertainment, Funimation Entertainment, VIZ Media, Central Park Media, and numerous others, airing their dubs of Cowboy Bebop, Witch Hunter Robin, Mobile Suit Gundam, Brain Powerd, Please Teacher!, Galaxy Angel, Arjuna, Jubei-chan, Tsukikage Ran, Angel Tales, Saber Marionette, Appleseed, Alien 9, the InuYasha films, Fullmetal Alchemist, Yukikaze and several others.

Original production

Animax Asia had also created its original production which are directly connected to anime and youth culture, these includes Imagine Nation, Technomax, Mad Mad Fun, LaMB, & c/o AUTODESK: PARANOMA 2010 Asia Pacific Design Chalenge etc.

See also

Notes and references

  1. ^ Sony Pictures Entertainment to Launch Animax Asia, Press Release, SPE, 29 October 2003, Anime News Network.
  2. ^ a b c d e "About Us - Animax Asia". Sony Pictures Television International. Retrieved 2009-05-05.
  3. ^ "Shakugan no Shana II on Animax Asia". Sony Pictures Television International. Retrieved 2009-05-27.
  4. ^ "Animax tops ratings among local youths". Marketing Interactive. Retrieved 2000-05-20. {{cite web}}: Check date values in: |accessdate= (help); Italic or bold markup not allowed in: |publisher= (help)
  5. ^ "Animax – Youth Channel of Choice in Hong Kong and Taiwan". Sony Pictures Television International. Retrieved 2009-05-27.
  6. ^ "Animax Asia official site". Retrieved 2007-10-20.
  7. ^ "Animax plans to go Hindi soon". thehindubusinessline. Retrieved 2009-04-20. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  8. ^ "Animax goes all English from 15 August". indiantelevision. Retrieved 2009-04-20. {{cite web}}: Italic or bold markup not allowed in: |publisher= (help)
  9. ^ "Animax Asia to Run 2009 Fullmetal Alchemist in Same Week as Japan". Anime News Network. 2009-03-20. Retrieved 2009-03-21.
  10. ^ "Animax India Schedule". Sony Pictures Television International. 2009-05-20. Retrieved 2009-05-20.
  11. ^ "Animax Southeast Asia Schedule". Sony Pictures Television International. 2009-05-20. Retrieved 2009-05-20.
  12. ^ "Animax Southeast Asia Schedule". Sony Pictures Television International. 2009-05-20. Retrieved 2009-05-20.
  13. ^ "Animax Hong Kong Schedule". Sony Pictures Television International. 2009-05-20. Retrieved 2009-05-20.
  14. ^ "Animax Taiwan Schedule". Sony Pictures Television International. 2009-05-20. Retrieved 2009-05-20.

3 ^"Animax Launch with a New programming look". Indiatelevision News. 2004-07-06. Retrieved 2008-010-29. {{cite web}}: Check date values in: |accessdate= (help)
4 ^"Animax refreshes with new 3D brand identity across all platforms". SPE- Asia. 2008-09-30. Retrieved 2008-010-29. {{cite web}}: Check date values in: |accessdate= (help)
5 ^"Animax FACT SHEET" (PDF). SPE- Asia. 2007-12-01. Retrieved 2009-01-06.


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