Hummel International
 | This article needs additional citations for verification. (November 2019) |
| File:Hummel International.png | |
| Company type | Subsidiary |
|---|---|
| Industry | Sports equipment |
| Founded | 1923 in Hamburg, Germany |
| Founder | Albrech & Ludwig Messmer |
| Headquarters | , |
Area served | Worldwide |
| Products | Sportswear, footwear |
| Parent | Thornico Group[1] |
| Website | hummel.net |
Hummel International Sport & Leisure A/S,[1] commonly known as Hummel (stylized hummel), is a Danish manufacturing company of sportswear brand based in Aarhus owned by Thornico.[2] The company was founded in 1923 by Albert Messmer and his brother Michael Ludwig Messmer, with the name "Messmer & Co" in Hamburg, Germany; that same year, the Messmer brothers introduced the first football boots to the world.[3]
Hummel became Danish after being taken over by Bernhard Weckenbrock in 1956, who moved its base to Kevelaer, North Rhine-Westphalia. Since 1999, Hummel has been a part of the Danish Thornico Group founded by Christian and Thor Stadil.[1]
Being one of the oldest sportswear brands in the business with roots in football & handball, Hummel has previously been worn by football teams such as Real Madrid, Tottenham Hotspur, Aston Villa, Benfica and the Denmark national team. Today, Hummel continues to sponsor clubs and players within handball and football.
The company currently manufactures apparel for football, rugby league, futsal, handball, basketball, shinty, volleyball and esport teams. Moreover, the company also offers apparel and footwear for children alongside its fashion sub-brand, Hummel HIVE.[citation needed]
Historical logo
The Hummel logo is a stylized bumble bee, as Hummel is German for bumble bee.
Sponsorships
The following teams and association are currently sponsored by Hummel:
Association football
National associations
Denmark
Korea Football Association (for disabled)
Lithuania
Club teams
- Argentina
- Bosnia and Herzegovina
- Belarus
- Australia
- Austria
- Bulgaria
- Denmark
- Akademisk BK
- Aalborg
- Aarhus GF
- AC Horsens
- Brabrand IF
- Brøndby IF
- Christiania S.C.
- FC Fredericia
- FC Horsens
- Greve
- Jammerbugt FC
- Kolding IF
- Odense
- Ringkøbing IF
- SønderjyskE
- Vejle Boldklub
- England
Braintree Town FC- Bristol City
- Cambridge United
- Charlton Athletic
- Coventry City
- Ebbsfleet United
- Everton
- Fleetwood Town[4]
- Oldham Athletic
- Middlesbrough
- Northampton Town
- Southend United
- France
- Germany
- Greece
- Guatemala
- Hungary
- Iceland
- Japan
- South Korea
- Lithuania
- Macedonia
- Netherlands
- Northern Ireland
Crusaders- Norway
- Oman
- Poland
- Portugal
- Qatar
- Scotland
- Serbia
- Singapore
- Slovakia
- Spain
Albacete- Alcoyano
- Castellón
- Elche
- Gimnàstic
- Las Palmas
- Llagosteraf
- Sabadell
- Pobla de Mafumet
- Rayo Majadahonda
- Real Murcia
- Tenerife
- Ukraine
- United States
Chattanooga FC- Florida Tropics
- Forward Madison
- Green Bay Voyageurs
- Hartford City
- Lane United
- Milwaukee Torrent
- PDX FC
- Philadelphia Fury
- Providence City
- SoCal SC
- Stumptown Athletic
- Wales
Handball
National teams
Club teams
- Belgium
Initia Hasselt
- Croatia
- Czech Republic
HC Zlín- DHK Zora Olomouc
- HK Lovosovice
- SHC Maloměřice Brno
- DHC Sokol Poruba
- HC Britterm Veselí Nad Moravou
- Talent Plzeň
- TJ Lokomotiva Louny
- Tatran Litovel
- TJ Náchod
- Denmark
- Aalborg Håndbold
- Århus Håndbold
- SK Aarhus (women's)
- Team Esbjerg (women's)
- SønderjyskE Håndbold
- Mors-Thy Håndbold
- Ringkøbing Håndbold (women's)
- Team Tvis Holstebro
- France
Chambéry Savoie HB- Fénix Toulouse
- Saint-Raphaël Var HB
- Tremblay en France HB
- Toulons Saint Cyr Var HB
- Le Havre Athletic Club HB
- Nantes Loire Atlantic HB
- Germany
Bayer 04 Leverkusen (handball)- Füchse Berlin (handball)
- GWD Minden
- Handball Hamburg
- HC Erlangen
- HSC 2000 Coburg
- HSG Blomberg-Lippe
- HSG Wetzlar
- SC DHfK Leipzig
- THW Kiel
- VfL Gummersbach
- Hungary
Veszprém KC- Balassagyarmati Kábel
- Békés-Drén KC
- Budaörs (women's)
- Csurgó
- Dunaújvárosi Kohász (women's)
- Fehérvár KC (women's)
- Kecskemét (women's)
- CYEB Mizse KC
- Pénzügyőr (women's)
- Siófok (women's)
- K. Szeged SE (women's)
- ARAGOTörökszentmiklósi KE
- Vecsés SE-Él Team
- Iceland
- Lithuania
- Granitas-karys
- Montenegro
- Netherlands
Beekse Fusie Club- E&O
- HV Volendam
- Kras Volendam
- Norway
Nøtterøy Håndball- ØIF Arendal
- Flint Tønsberg Håndball AL
- Stord HK
- Oppsal Håndball
- Nordstrand Håndball
- Poland
- Romania
Măgura Cisnădie (women's)- HC Zalău (women's)
- CSM Roman (women's)
- CSM Slatina (women's)
- Dunărea Călărași
- CSU Suceava
- CSM Focșani
- Slovakia
HC SPORTA Hlohovec- SKP Bratislava
- Slovenia
RK Cimos Koper- RK Gorenje Velenje
- 1.NLB leasing handball league
- RK Trimo Trebnje
- RK Krško
- Spain
- Sweden
IF GUIF- IFK Kristianstad
- Switzerland
HC KTV Altdorf- BSV Bern
- LK Zug
- Basel Regio
- LC Brühl
- Tunisia
- Turkey
Rugby League
National teams
Club teams
Other
- Super League Referees
Esports
Club teams
- Origen (from September 2020)[7]
- Tricked Esport
References
- ^ a b c d Hummel on Thornico website
- ^ Wolcott, Robert C. "Danish Superstar Entrepreneur Sees Recession Coming-- And Buddhist Middle Paths To The Future". Forbes. Retrieved 2020-03-23.
- ^ "From Hamburg To Hearts: The Football Heritage Of Hummel". 80's Casual Classics. 2019-11-03. Retrieved 2020-04-03.
- ^ "Fleetwood Town sign deal with Hummel". Fleetwood Town FC. April 20, 2018. Retrieved April 20, 2018.
- ^ Daly, Phil (2019-07-23). "The Pride Is Back – the new Great Britain Rugby League jersey is unveiled". Leeds Rhinos. Retrieved 12 November 2019.
- ^ "Hummel enters the Super League with Wigan Warriors". Sports Industry Group. Retrieved 12 November 2019.
- ^ a b c "Astralis Group Signs Sportswear Brand hummel to Three Year Deal". The Esports Observer｜home of essential esports business news and insights. 2020-05-20. Retrieved 2020-05-21.
