Satin Creditcare Network Limited

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Satin Creditcare Network Limited
Traded as
HeadquartersGurugram, India
Area served
Key people
H P Singh

Satin Creditcare Network Limited is a non-banking finance company (NBFC), licensed by the Reserve Bank of India. It was founded in 1990 by Mr. H P Singh.[1] The company's offers financial requirements for excluded households at the bottom of the pyramid. Satin Creditcare Network Limited is a micro-finance institution (MFI) in the country with presence in 22 states and more than 82,000 villages.


The company launched its operations as a provider of individual and small business loans and savings services to urban lenders in 1990, going on to be registered as an NBFC with the RBI in 1998 and converting into an NBFC-MFI in November 2013. Founded by HP Singh who has over three decades of micro-finance experience.

In 2017, company incorporated a wholly owned Housing Finance subsidiary with the aim of providing financing in the affordable housing segment and leveraging rural outreach[2][3]. In January 2019, company received separate NBFC license to commence MSME business "Satin Finserv Limited"[4]. SATIN forayed in digital lending “Loan Dost”.

As of March 2019, SCNL had 1,168 branches and a headcount of 11,940 across 22 states and union territories serving 35 lakh clients[5]. Satin Creditcare maintains a focus on rural and semi-urban areas.

About SATIN[edit]

At SATIN, `reaching out’ is not merely about growing presence, across India. It is also about extending reach to the vast number of financially excluded households in the real Bharat.

It is about serving the unmet needs of India's hinterland, whose aspirations have hitherto remained ignored and unaddressed. It is about that differential which makes us build a difference across every facet of our business value chain. Which, in turn, helps us make a difference in the lives of those excluded masses while creating an eco-system of value-led growth for each of our stakeholders. SATIN believe that by building these differentials, we are making a meaningful, long-term and tangible difference. A difference that is redefining the way India looks at the financial needs of the millions whose lives are inexorably linked with the future of the nation.

The 1 billion mark[edit]

SATIN reached the US$1-Billion Asset Under Management mark at the close of FY2018–19; what they notched was much more than a number. It was the mark of a difference that made them distinctive and dominant. It was also, in some ways, the feather in the cap, which we continued to make bigger and better with excellent numbers on every parameter that defines the difference between the better and the best.

This differential is also manifest in its faster-than-industry growth in the last five years – they posted CAGR growth of 37.3% from FY15 to FY19, as against industry growth of 25.6%. That they have been able to sustain the growth momentum despite the demonetisation setback says a lot about the inherent strengths they have successfully leveraged through the years to overcome myriad challenges.

Technological prowess and processes[edit]

Business transformation through digitisation has powered a major leap in the journey to maximize SATIN reach to the financially excluded population at the bottom of the pyramid and helped them enhance their livelihood.

At SCNL, technology and digitisation have, thus, emerged as powerful drivers for transforming business processes, enabling internal/external stakeholders with insightful information at the right time in order to make informed decisions, creating competitive advantages and elevating the consumer experience. SATIN is focused on taking robust digital technology to the last mile as a strategic initiative. The aim is to overcome the challenges of intense and growing competition, besides increasing productivity and reducing margins by creating a unique competitive advantage to boost profitability. The initiatives are helping SATIN reduce operational costs over a period of time and gain deeper insights through real-time dashboards. It is also helping track business KPIs every 2 minutes, thereby augmenting efficiencies. Investors, as well as other stakeholders, have responded positivity to this new technological transformation at SATIN.


Satin Housing Finance Limited[edit]

Incorporated on April 17, 2017, as a wholly owned subsidiary company of Satin Creditcare Network Limited, Satin Housing Finance Limited has a registered office in New Delhi. Satin Housing Finance Limited provides long-term finance for the purchase, construction, extension and repair of houses for the retail segment, along with loans against a residential property, commercial property and plots.[6]


Taraashna Financial Services Limited acts as a business correspondent for banks and NBFCs and provides similar services to other financial institutions in rural and semi-urban areas. Taraashna Financial Services Limited is enabled under its objects to carry out the business of, among other things, the promotion and nurturing of SBL, Cattle Finance, and JLG and providing them with capacity-building support, as well as linking them to banks and other financial institutions in order to avail different financial services.[7]

Satin Finserv Limited[edit]

Satin Creditcare Network Limited forayed into the MSME segment with a focus on small business owners in manufacturing, trading and services. The company's MSME loan offerings to these customers account for the fact that many of these customers may not habitually maintain standard books of accounts, or that a vast majority of them may not even fall under the turnover bracket warranting financial auditing. [8]


  1. ^ "SATIN Share Price - 328.20 INR, Satin Creditcare Network stock price today, Live updates". The Economic Times. Retrieved 16 March 2019.
  2. ^ Marya, Ritu (2018-06-25). "This Microfinance Institution Wants to Help Rural Indian Women to Fulfill their Dreams of Entrepreneurship". Entrepreneur. Retrieved 2019-03-26.
  3. ^ "Satin Creditcare to focus on rural space for housing portfolio". Retrieved 2019-03-26.
  4. ^ Roy, Shobha. "Satin Creditcare to create separate subsidiary for SME business: CMD". @businessline. Retrieved 2019-03-26.
  5. ^ "At A Glance – SATIN CREDITCARE NETWORK LTD". Retrieved 2019-03-26.
  6. ^ "Satin Creditcare to focus on rural space for housing portfolio". Retrieved 2019-04-24.
  7. ^ Surabhi. "Satin Creditcare plans to launch MFI business in Tamil Nadu next month". @businessline. Retrieved 2019-04-24.
  8. ^ Dhasmana, Indivjal (2018-09-04). "Micro finance company Satin to hive off its MSME lending business". Business Standard India. Retrieved 2019-04-24.