Airtel digital TV: Difference between revisions
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==Future== |
==Future== |
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Airtel chief [[Sunil Mittal]] says that Airtel Digital Tv and other DTH players have a bright future in Indian market as the people are getting more attracted towords DTH because of its |
Airtel chief [[Sunil Mittal]] says that Airtel Digital Tv and other DTH players have a bright future in Indian market as the people are getting more attracted towords DTH because of its quality and affordability. |
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== Channel List== |
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[[Image:airtel_digital_tv_list_of_channels.gif]] |
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== References == |
== References == |
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{{reflist}} |
{{reflist}} |
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*{{cite news|url=http://in.ibtimes.com/articles/20081008/bharti-airtel-digital-dth-service-satellite-television.htm|title=Bharti Airtel set to foray into India's DTH market, to launch Airtel Digital TV from Oct. 9|date=08 October 2008|work=International Business Times|publisher=08 October 2008|accessdate=2008-10-13}} |
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*{{cite news|url= http://timesofindia.indiatimes.com/India_Business/Anil_Ambanis_BIG_TV_is_DTH_partner_for_IPL/articleshow/3338940.cms|title= Anil Ambani's BIG TV is DTH partner for IPL|date=7 Aug 2008|work=The Times of India|accessdate=2008-10-13}} |
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*{{cite news| url=http://economictimes.indiatimes.com/News/News_By_Industry/Media__Entertainment_/Entertainment/ADAG__Bharti_gearing_for_massive_on_air_war/articleshow/3247722.cms| title=ADAG & Bharti gearing for massive on air war|date=18 July 2008|work=The Economic Times|accessdate=2008-10-13}} |
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*{{cite web|url=http://www.business-standard.com/india/storypage.php?tp=on&autono=44384|title=Reliance Big TV bags IPL DTH partnership rights for Rs 137 cr|date=August 08, 2008|work=Business Standard|accessdate=2008-10-13}} |
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==External links== |
==External links== |
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Revision as of 02:43, 13 October 2008
| File:Airteldigital tv logo.jpg | |
| Company type | Bharti Airtel Subsidiary |
|---|---|
| Industry | DTH Pay TV |
| Founded | 2008 |
| Headquarters | Mumbai,  India |
Area served | All over india |
Key people | Sunil Mittal |
| Products | Direct broadcast satellite |
| Parent | Bharti Airtel[1] |
| Subsidiaries | Bharti Telemedia Ltd. |
| Website | http://www.airtel.in\digitaltv |
Airtel Digital TV is a DTH satellite television provider in India, using MPEG-4 digital compression with DV2 technology, transmitting using INSAT 4CR 74°East. It is the 6th DTH service launched in India.
History
DTH service was launced back in 2004 by launch of Dish TV by Essel Group's Zee Entertainment Enterprises. Later on public broadcaster Doordarshan launched its free to air DTH named DD DIRECT + . In 2006 Tata teleservices in colaboration with British Sky Broadcasting , a subsidiary of News Corporation started a service named Tata Sky. In 2007 the war of dth heated up when 2 telecom giants e.g-Airtel and Reliance Communications along with astrong south indian media group Sun TV and Electronics company Videocon declared to launch their DTH services. The south indian DTH service mostly providing South Indian Channels SUN DIRECT was launched in mid 2008 which provides service in South Indian States and Reliance ADAG launched their DTH service BIG TV on 19th August 2008. Later on Airtel launched its services as Airtel Digital Tv on 9th October 2008. Videocon is yet to launch its service.
About Digital Tv
Airtel Digital Tv is a part of Bharti Telemedia Ltd a susidiary of Bharti Airtel Limited[2] owned by Sunil Mittal the indian telecom giant who brought mobile Services to india Through the largest mobile service Provider Of India Airtel . Airtel digital Tv Started operation from 9th October 2008 with a slogan "Come Home To The Magic". It currently offers close to 200 channels [3] and many interactive ones as well as WorldSpace Satellite Radio channels. The company plans to increase the Channels in near future.It shows many interactive channels and plans to bring internet on DTH by using Airtel Live,..It is the second pan india dth provider providing mpeg-4 technology[4].
Advertising Campaign
Airtel Digital Tv started its ad campaign with a teaser ad See you at home Soon without any other info.It's advantage was taken by big tv which later on showed similar ad giving a name to it as big tv's Ad with a slogan Ho Toh Big Ho. Later on Airtel hired many brand ambassadors including A R Rahman, Saif Ali Khan,Kareena Kapoor,Vidya Balan,Madhavan,Zaheer Khan,Gautam Gambhir. Its Advertisement also included Noted tv personalities including Ranvijay,Raju Srivastav,Sudha Chandran Etc.
Controversies
- Ad fight with BIG TV for the SEE YOU AT HOME campaign.
- Removal of Rs 100\- starter package after 12 hrs of launch in selected cities
Future
Airtel chief Sunil Mittal says that Airtel Digital Tv and other DTH players have a bright future in Indian market as the people are getting more attracted towords DTH because of its quality and affordability.
References
- "Bharti Airtel set to foray into India's DTH market, to launch Airtel Digital TV from Oct. 9". International Business Times. 08 October 2008. 08 October 2008. Retrieved 2008-10-13.
{{cite news}}: Check date values in:|date=(help) - "Anil Ambani's BIG TV is DTH partner for IPL". The Times of India. 7 Aug 2008. Retrieved 2008-10-13.
- "ADAG & Bharti gearing for massive on air war". The Economic Times. 18 July 2008. Retrieved 2008-10-13.
- "Reliance Big TV bags IPL DTH partnership rights for Rs 137 cr". Business Standard. August 08, 2008. Retrieved 2008-10-13.
{{cite web}}: Check date values in:|date=(help)
External links
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