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==History==
==History==
Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks of AdRise in San Francisco, launching in 2014 as a free service.<ref>{{cite news |last1=Roettgers |first1=Janko |title=Tubi TV wants to take on Crackle with free movies and TV shows |url=https://gigaom.com/2014/04/16/tubi-tv-wants-to-take-on-crackle-with-free-movies-and-tv-shows/ |accessdate=15 August 2019 |publisher=GigaOm |date=16 April 2014}}</ref><ref>{{cite news |last1=Spangler |first1=Todd |title=Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of) |url=https://variety.com/2014/digital/news/tubi-tv-free-internet-video-service-launches-with-20000-shows-and-movies-most-of-which-youve-never-heard-of-1201158144/ |accessdate=15 August 2019 |work=Variety |date=16 April 2014}}</ref> In June 2019, Tubi announced it had over 20 million active monthly users,<ref>{{Cite web|url=https://variety.com/2019/digital/news/tubi-marketing-campaign-1203291595/|title=Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit |last=Roettgers |first=Janko |last2=Roettgers |first2=Janko |date=2019-08-05 |website=Variety |language=en |access-date=2019-11-11}}</ref> and later in September, the company reported that users had streamed 132 million hours of content.<ref name="variety">{{cite news|url=https://thestreamable.com/news/as-132-million-hours-streamed-monthly-tubi-preps-for-new-kids-vertical-and-uk-expansion|title=With Streaming Up 40% Since May, Tubi to Launch Tubi Kids & Expand to UK|last1=|first1=|date=|work=|accessdate=|publisher=}}</ref>
Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks<ref>{{Cite web|last=Goodwin|first=Richard|date=2020-07-21|title=Tubi is Just Like Netflix – Except It's 100% FREE...|url=https://www.knowyourmobile.com/applications/tubi-guide-free-tv-movie-streaming-service/|access-date=2020-08-10|website=Know Your Mobile|language=en-GB}}</ref><ref>{{Cite web|last=MyitSolutions|date=2020-04-21|title=5 Best Legal But Free Movie Streaming Websites - Newscase|url=https://www.newscase.com/5-best-legal-but-free-movie-streaming-websites/|access-date=2020-08-10|website=News Case|language=en-US}}</ref> of AdRise in San Francisco, launching in 2014 as a free service.<ref>{{cite news |last1=Roettgers |first1=Janko |title=Tubi TV wants to take on Crackle with free movies and TV shows |url=https://gigaom.com/2014/04/16/tubi-tv-wants-to-take-on-crackle-with-free-movies-and-tv-shows/ |accessdate=15 August 2019 |publisher=GigaOm |date=16 April 2014}}</ref><ref>{{cite news |last1=Spangler |first1=Todd |title=Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of) |url=https://variety.com/2014/digital/news/tubi-tv-free-internet-video-service-launches-with-20000-shows-and-movies-most-of-which-youve-never-heard-of-1201158144/ |accessdate=15 August 2019 |work=Variety |date=16 April 2014}}</ref><ref>{{Cite web|title=Fox buys Tubi for $440m|url=https://www.c21media.net/fox-buys-tubi-for-440m/|access-date=2020-08-10|website=C21media|language=en-us}}</ref> In June 2019, Tubi announced it had over 20 million active monthly users,<ref>{{Cite web|url=https://variety.com/2019/digital/news/tubi-marketing-campaign-1203291595/|title=Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit |last=Roettgers |first=Janko |last2=Roettgers |first2=Janko |date=2019-08-05 |website=Variety |language=en |access-date=2019-11-11}}</ref> and later in September, the company reported that users had streamed 132 million hours of content.<ref name="variety">{{cite news|url=https://thestreamable.com/news/as-132-million-hours-streamed-monthly-tubi-preps-for-new-kids-vertical-and-uk-expansion|title=With Streaming Up 40% Since May, Tubi to Launch Tubi Kids & Expand to UK|last1=|first1=|date=|work=|accessdate=|publisher=}}</ref>


[[Sandy Grushow]], former [[Fox TV]] chairman, is an advisory board member.<ref name="Multichannel">{{cite news|title=Tubi TV Lands Paramount Flicks |url=http://www.multichannel.com/news/technology/tubi-tv-lands-paramount-flicks/388757| website=Multichannel|date=11 March 2015}}</ref> [[Mark Amin]], former vice chairman of [[Lions Gate Entertainment|Lionsgate]], is an investor. Adrise, the company behind Tubi, has raised $4{{nbsp}}million in capital. Principal investors include [[Foundation Capital]], [[Bobby Yazdani]], [[Zod Nazem]], SGH Capital and Streamlined Ventures.<ref name="TechCrunch">{{cite news|title=AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs|url=https://techcrunch.com/2012/10/16/adrise-2-million-foundation-capital/| website=TechCrunch|date=16 October 2012}}</ref><ref name="RapidTVNews">{{cite news|title=AdRise Launches Tubi for free VOD|url=http://www.rapidtvnews.com/2014041833289/adrise-launches-tubi-tv-for-free-vod.html#axzz3ZcniEOhD| website=RapidTVNews|date=18 April 2014}}</ref>
[[Sandy Grushow]], former [[Fox TV]] chairman, is an advisory board member.<ref name="Multichannel">{{cite news|title=Tubi TV Lands Paramount Flicks |url=http://www.multichannel.com/news/technology/tubi-tv-lands-paramount-flicks/388757| website=Multichannel|date=11 March 2015}}</ref> [[Mark Amin]], former vice chairman of [[Lions Gate Entertainment|Lionsgate]], is an investor. Adrise, the company behind Tubi, has raised $4{{nbsp}}million in capital. Principal investors include [[Foundation Capital]], [[Bobby Yazdani]], [[Zod Nazem]], SGH Capital and Streamlined Ventures.<ref name="TechCrunch">{{cite news|title=AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs|url=https://techcrunch.com/2012/10/16/adrise-2-million-foundation-capital/| website=TechCrunch|date=16 October 2012}}</ref><ref name="RapidTVNews">{{cite news|title=AdRise Launches Tubi for free VOD|url=http://www.rapidtvnews.com/2014041833289/adrise-launches-tubi-tv-for-free-vod.html#axzz3ZcniEOhD| website=RapidTVNews|date=18 April 2014}}</ref>

Revision as of 18:34, 10 August 2020

For the ancient Egyptian month, see Tobi (month).
Tubi, Inc.
Type of businessSubsidiary
FoundedApril 2014; 10 years ago (2014-04)
Headquarters
San Francisco, California
,
United States
Area servedWorldwide
OwnerFox Corporation
Founder(s)
  • Farhad Massoudi
  • Thomas Ahn Hicks
Key peopleFarhad Massoudi (CEO)
IndustryEntertainment
URLtubitv.com
RegistrationOptional
Current statusActive

Tubi is an American ad-supported streaming service owned by Fox Corporation.[2][3] The service first launched in April 2014 and is based in San Francisco, California.[4][5]

History

Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks[6][7] of AdRise in San Francisco, launching in 2014 as a free service.[8][9][10] In June 2019, Tubi announced it had over 20 million active monthly users,[11] and later in September, the company reported that users had streamed 132 million hours of content.[12]

Sandy Grushow, former Fox TV chairman, is an advisory board member.[13] Mark Amin, former vice chairman of Lionsgate, is an investor. Adrise, the company behind Tubi, has raised $4 million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital and Streamlined Ventures.[14][15]

Tubi became inaccessible throughout Europe as a result of the GDPR entering into force on May 25, 2018.[16][17]

In 2019, CEO Farhad Massoud announced Tubi would nearly double its 2018 spend on licensed content, close to 100 million.[18] In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and movies.[19]

On September 25, Tubi became available on Vizio Smartcast.[20] On October 21, Tubi launched "Tubi Kids" - a dedicated hub for the streamer's children-centric content via Roku and supported devices. It was also announced that Tubi would launch in the United Kingdom by early 2020.[21][22]

In January 2020, Tubi announced an expansion to Mexico, in a partnership with TV Azteca.[23]

In February 2020, it was reported that Fox Corporation had entered talks about acquiring Tubi. On March 17, Fox announced its acquisition of the company for $440 million. The deal was expected to close by late-June; Farhad Massoudi would remain at the company, which would continue as a separate subsidiary.[24] The deal officially closed on April 20.[3]

Programming

Tubi's programming includes movies and television series from content providers such as Metro-Goldwyn-Mayer, Paramount Pictures, Lionsgate, Sony Pictures, Warner Bros., Studio 100, Shout! Factory, Nelvana, WildBrain, 9 Story Media Group, Bridgestone Multimedia, Funimation, Viz Media, and NBCUniversal.[25][26][27] Tubi uses a real-time bidding platform for advertisers that delivers video ads across various platforms.[28]

References

  1. ^ "Tubitv.com Traffic, Demographics and Competitors - Alexa". www.alexa.com.
  2. ^ "Metro-Goldwyn-Mayer And Lionsgate Invest In adRise -- Parent Company Of Tubi TV -- And License Library Content To Fuel Ad-Supported, Video-On-Demand Service". StreetInsider.com. Retrieved 19 November 2015.
  3. ^ a b Goldsmith, Jill; Goldsmith, Jill (2020-04-20). "Fox Closes Purchase Of Tubi In Day Of Streaming Deals". Deadline. Retrieved 2020-04-20.
  4. ^ Niksa, Matt (2019-01-10). "Streaming companies eye contrasting business models, economic issues". Boston University News Service. Retrieved 2019-01-10.
  5. ^ Reisinger, Don (2019-04-28). "What Is Tubi (and Is It Worth It?)". Tom's Guide.
  6. ^ Goodwin, Richard (2020-07-21). "Tubi is Just Like Netflix – Except It's 100% FREE..." Know Your Mobile. Retrieved 2020-08-10.
  7. ^ MyitSolutions (2020-04-21). "5 Best Legal But Free Movie Streaming Websites - Newscase". News Case. Retrieved 2020-08-10.
  8. ^ Roettgers, Janko (16 April 2014). "Tubi TV wants to take on Crackle with free movies and TV shows". GigaOm. Retrieved 15 August 2019.
  9. ^ Spangler, Todd (16 April 2014). "Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of)". Variety. Retrieved 15 August 2019.
  10. ^ "Fox buys Tubi for $440m". C21media. Retrieved 2020-08-10.
  11. ^ Roettgers, Janko; Roettgers, Janko (2019-08-05). "Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit". Variety. Retrieved 2019-11-11.
  12. ^ "With Streaming Up 40% Since May, Tubi to Launch Tubi Kids & Expand to UK".
  13. ^ "Tubi TV Lands Paramount Flicks". Multichannel. 11 March 2015.
  14. ^ "AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs". TechCrunch. 16 October 2012.
  15. ^ "AdRise Launches Tubi for free VOD". RapidTVNews. 18 April 2014.
  16. ^ "Tubi TV is a completely free Netflix alternative, but there's a huge catch". 19 June 2018.
  17. ^ "Tubi is the largest free movie and TV streaming service in the US. We are not available in Europe due to changes in EU laws".
  18. ^ Hayward, Andrew. "Tubi: Everything you need to know about the free movie and TV streaming service". Tech Radar. Retrieved 21 February 2020.
  19. ^ "Tubi Inks NBC Universal Catalog Deal – Media Play News".
  20. ^ Lafayette, Jon. "Tubi Available Via Vizio Smartcast Sets". Retrieved 2019-09-25.
  21. ^ "Tubi heads to the U.K., launches Tubi Kids". FierceVideo.
  22. ^ White, Peter; White, Peter (October 14, 2019). "AVOD Service Tubi To Launch In The UK In 2020; Preps Kids' Service – Mipcom".
  23. ^ "Tubi to expand in Mexico later this year". PPC Land. 2020-02-02. Retrieved 2020-02-02.
  24. ^ Baysinger, Tim (March 17, 2020). "Fox Buys Ad-Supported Streaming Service Tubi in $440 Million Cash Deal". The Wrap.
  25. ^ "Tubi is A Really Great Free Cord Cutting Streaming Service With 15,000 Free Movies & TV Shows". Cord Cutters. 23 October 2019.{{cite web}}: CS1 maint: url-status (link)
  26. ^ "Tubi TV Grabs $6 Million From MGM, Lionsgate And Others For Its Free, Ad-Supported Streaming Service". TechCrunch. Retrieved 9 November 2015.
  27. ^ Watch Free anime Movies and TV Shows Online Tubi
  28. ^ "AdRise Launch RTB-Based Connected TV Ad Platform". VideoAdNews. 15 March 2012.
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