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Avid Hotels

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Avid Hotels
IndustryHotel
Founded2017
Number of locations
30
Area served
North America
ParentInterContinental Hotels Group
Websitehttps://www.avidhotels.com

Avid Hotels (styled avid) is a midscale hotel brand launched in 2017 by InterContinental Hotels Group.

History

In June 2017, the InterContinental Hotels Group (IHG) announced the launch of its 13th brand, a new midscale hotel brand. The name, avid hotels, was announced 3 months later in September 2017.[1] Avid Hotels' logo was the first of the group to carry IHG's master brand mark ("An IHG Hotel").[2] The avid hotels franchise was launched in Canada in December 2017[3] and in Mexico in February 2018.[4]

The first avid hotel opened in August 2018 in Oklahoma City. Owned by Champion Hotels, it had 87 rooms and opened exactly 199 days after groundbreaking.[5][6] In October 2018, IHG signed a deal with GS Star GmbH to develop 15 avid hotels in Germany, its first development deal in Europe.[7] In August 2019, IHG announced the construction of the first avid hotel in Mexico through a partnership with Operadora MBA.[8][9]

Concept

Avid Hotels is described as a midscale hotel brand. They are built with approximately 100 rooms and emphasis communal spaces.[1]

References

  1. ^ a b Deanna Ting (18 September 2017). "Avid Hotels Is the Name IHG Gave to Its New Midscale Brand After a 3-Month Wait". Skift.com. Retrieved 22 December 2019.
  2. ^ Jena Tesse Fox (18 September 2017). "IHG launches new Avid brand to attract midscale travelers, developers". Hotelmanagement.net. Retrieved 22 December 2019.
  3. ^ "IHG's avid™ hotels is now franchise ready in Canada". Newswire.com. 6 December 2017. Retrieved 22 December 2019.
  4. ^ "IHG launches avid hotels in Mexico". Hotelnewsresource.com. 20 February 2018. Retrieved 22 December 2019.
  5. ^ "IHG opens first Avid property". Business Traveller. 24 August 2018. Retrieved 23 October 2018.
  6. ^ "First Avid Hotel Opens in Oklahoma City; More…". Hotelbusiness.com. 24 August 2018. Retrieved 22 December 2019.
  7. ^ "IHG Launches Avid in Europe". Hotelbusiness.com. 9 October 2018. Retrieved 22 December 2019.
  8. ^ Dmytro Makarov (7 August 2019). "InterContinental Hotels: avid hotels brand enters Mexican market". Eturbonews.com. Retrieved 22 December 2019.
  9. ^ "IHG's avid Brand Continues Expansion With First Opening in Mexico". Travelpulse.com. 12 August 2019. Retrieved 22 December 2019.
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