Viva Cinema is a 24-hour Filipino cable channel owned by Viva Entertainment. This channel was a joint venture with STAR TV until July 31, 2003. Re-launch this February 1, 2009, together with the launch of Cignal Digital TV was tie-up of the launch of the said channel. It combine of previous teleseries via Viva Television, Filipino movies (including Hollywood movies) and Interviews for the upcoming movies both local and international movies.[1][2][3][4]
Viva Cinema had its last broadcast on July 15, 2012 and it was replaced by Viva TV on July 16, 2012.[5]