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BabyTV

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BabyTV
Broadcast areaWorldwide (Except Hong Kong)
HeadquartersLondon
Programming
Language(s)English, French, Arabic, Hebrew, Italian, Spanish, Polish, German, Dutch, Portuguese
Picture format1080i HDTV
(downscaled to 16:9 480i/576i for the SDTV feed)
Ownership
OwnerInternational: Disney International Operations
US: Walt Disney Television
Israel: Talit Communications (under license from Disney Israel)
ParentThe Walt Disney Company
History
Launched4 July 2005; 19 years ago (2005-07-04)
Closed1 October 2021; 3 years ago (2021-10-01) (Hong Kong and Unifi TV, Malaysia)

BabyTV is a multilingual international television channel for babies and toddlers under the age of 3, owned by Fox Networks Group, a subsidiary of the International Operations division of The Walt Disney Company. Launched in 2005, BabyTV is distributed in over 100 countries, broadcasting in 18 languages (as of 2013). The channel does not broadcast television commercials. In the United States, the channel is distributed by Walt Disney Television, alongside Fox Life.

History

BabyTV was first developed in 2003 as an educational block in Israel by Ron Isaak, Maya and Liran Talit and members of their families.[1][2][3] It was launched later as a channel in 2005. News Corp's Fox International Channels acquired a major stake in BabyTV, placing it alongside its international offerings of Fox Crime, Fox, National Geographic and others.[2][1]

In 2005, BabyTV aired as a channel. The first four programmes to air on BabyTV were Tulli, Bouncy Balls, Little Chick and 1, 2, 3, Tell A Story.

In 2006, Indovision with Dori Media Distribution started operating them in Indonesia. Branded as Vision 3 Baby, this channel is dubbed in Indonesian and has the same program content and schedules which Baby TV Asia beams; however, advertising is different on both beams. Vision 3 Baby has since been replaced by the international version of Baby TV. BabyTV was also launched on Sky Digital in the UK on 5 February 2007.[4]

In 2008, French authorities banned the broadcasting of programs aimed at children under the age of 3, and ordered warnings to be included on foreign channels available in France such as BabyTV and its competitor BabyFirst.[5]

The channel, along with Fox Crime and Fox, was launched in India on 25 March 2009.

In January 2011, BabyTV was added to the programming package of Dish Network on channel 126, and then changed to channel 824. On 1 December 2011, BabyTV was launched via SkyCable channel 140 and is only available through its digital platform. On 1 October 2012, BabyTV was launched via mio TV channel 244 and it was the first to launch the channel in HDTV 16:9 Format. In Hong Kong, Taiwan and Macau, it is available on Now TV Channel 448, Macau Cable TV Channel 61 (SD) and 861 (HD) and Taiwan CATV Channel 311 (HD) and CHT MOD Channel 17. A Spanish version is available in the United States on cable and satellite providers in some states. It is also available on OSN Network and beIN Network. On 20 March 2019, the channel became a part of Walt Disney Direct-to-Consumer & International as the result of acquisition of 21st Century Fox by The Walt Disney Company.

On 1 September 2021, BabyTV ceased operations on Now TV.

On 1 October 2021, BabyTV is going to be available, but, along with numerous number of sister TV channels run by Disney (except National Geographic Channel, Nat Geo Wild, Star Chinese Channel & Star Chinese Movies, Utsav Gold (Star Gold), Utsav Plus (Star Plus), Utsav Bharat (Star Bharat) and Vijay TV (Star Vijay) International are Available on Selected Pay TV Providers) will end transmissions in Southeast Asia. [1]

Topics

BabyTV's original programming library, which is developed in-house in co-operation with childhood development experts and content experts is built around nine developmental topics, which cover all early learning skills and developmental milestones for babies and toddlers.[6]

The nine categories, include the following. They are:

  • First Concepts
  • Nature & Animals
  • Music & Art
  • Imagination & Creativity
  • Building Friendships
  • Songs & Rhymes
  • Guessing Games
  • Activities
  • Bedtime

On demand

BabyTV's video on demand service features edited segments of BabyTV programming, categorized into their nine developmental themes, in hundreds of half hour segments and is available in languages including English, French, Spanish, Portuguese, Mandarin and Turkish. The on-demand channel is available on Singtel TV. It will be launched to StarHub TV in Singapore and other pay TV providers in Asia in the future.

Home video

BabyTV has introduced a DVD offering. "My First Years Library" is a library that covers early learning skills and developmental milestones that children encounter in their first years. BabyTV's DVD collection features segments of BabyTV content and includes some of the channel's leading characters, such as Pitch & Potch, & Kenny & Goorie.[7][8]

Broadcasting

RR Media provides playout and uplink services to the BabyTV channel. Languages are encrypted and uplinked via Hotbird 6, Measat 3a and Galaxy 23.

References

  1. ^ a b Carvajal, Doreen (18 May 2008). "BabyTV and BabyFirstTV target the diaper set". The New York Times. Retrieved 26 June 2019.
  2. ^ a b Krieger, Candice (2 August 2012). "The woman nurturing TV channel for babies". The Jewish Chronicle. Retrieved 26 June 2019.
  3. ^ Dade Hayes (2008). Anytime Playdate: Inside the Preschool Entertainment Boom, or, How Television Became My Baby's Best Friend. Simon and Schuster. pp. 153–157 and passim. ISBN 978-1-4165-6433-1.
  4. ^ Baby TV launches on Sky - Tech News - Digital Spy
  5. ^ Christine Ollivier, "France bans broadcast of TV shows for babies", Associated Press in Deseret News, 20 August 2008.
  6. ^ BabyTV - programs
  7. ^ BabyTV launches My First Years Library | Licensing Industry | News by Licensing.biz
  8. ^ BabyTV case study in the RRsat Website
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