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JUSCO Co., Ltd.
Native name
JASUKO kabushiki gaisha
TypePublic (Kabushiki gaisha)
IndustryGrocery, supermarket, electronics and fashion retailing
  • Okadaya (legal predecessor)
  • Futagi
  • Shiro
Founded1969; 54 years ago (1969) in Japan
DefunctMarch 2013 (2013-03)
  • Renamed into ÆON
    • JUSCO Group was renamed ÆON Group in 1990
    • JUSCO Co. renamed ÆON Co. in 2001
  • JUSCO brand officially retired 2011 in Japan and 2013 outside Japan
Area served
Japan (since 1970)
Malaysia (since 1984)
Hong Kong (since 1987)
Taiwan (2003–2008)
China (since 1996)

JUSCO (ジャスコ, Jasuko) is the acronym for Japan United Stores Company, a chain of "general merchandise stores" (or hypermarket) and the largest of its type in Japan.

The various JUSCO companies are subsidiaries of the ÆON supermarket chain.

The JUSCO name was adopted in 1970 from a company founded as a kimono silk trader in 1758. Renamed ÆON in 1989, it operates stores throughout Japan under JUSCO and other names and also has a presence in Malaysia, Hong Kong, mainland China and Thailand.[1]

As of March 1, 2011, all JUSCO and SATY stores under the Aeon umbrella in Japan changed their names to AEON while all the JUSCO stores and shopping centres in Malaysia have been fully re-branded into AEON since March 2012. The Hong Kong and Mainland China subsidiaries officially changed their name to AEON on 1 March 2013.


In the 1970s, JUSCO was constituted by Mie Prefecture, Kyoto and Hyogo in Japan and was named Japan United Stores COmpany. (Shortened form JUSCO). After that, it experienced rapid development. Currently there are about 300 stores in Japan itself and still counting. The group was renamed AEON in 1990, but its retail stores were still using the old name JUSCO. In late 2010, AEON announced that all existing JUSCO stores in Japan would gradually be renamed AEON. The re-branding exercise began in March 2011 and was complete by the end of that year.

International ventures[edit]


In 1985, the first JUSCO store outside Japan was opened in Plaza Dayabumi, Kuala Lumpur, Malaysia,[2][3] as a jointly-owned company with Cold Storage and three local companies, known as Jaya JUSCO. It was the first time that a Japanese company had entered into a significant joint venture in the Malaysian retail industry. JUSCO assumed total operational control of the chain in 1988. Currently. there are 62 AEON (formerly known as JUSCO) Retails stores and shopping centres are in operation in Malaysia.

The oldest (though not the first) JUSCO store in Malaysia is JUSCO Taman Maluri in Cheras, Kuala Lumpur. It opened on 30 October 1989.

A plaque commemorating the opening of JUSCO Taman Maluri on 30 October 1989.

The AEON Bukit Tinggi Shopping Centre in Bandar Bukit Tinggi, Klang, Selangor, Malaysia is the largest JUSCO in Malaysia and Southeast Asia with over 2,100,000 square feet (200,000 m2) of built-up area and 5,000 car park bays.

JUSCO in Malaysia is notable for being among the first general merchandise chains to introduce biodegradable polybags made from sweet potatoes.

In March 2012, all the JUSCO stores and shopping centres in Malaysia were re-branded to AEON, following the decision of AEON in Japan.

In April 2018, AEON expanded to East Malaysia by opening their first mall in Kuching.

Hong Kong[edit]

An AEON store in Hong Kong

The Hong Kong JUSCO subsidiary was established in November 1987 as JUSCO Department Store Co. Ltd. The first JUSCO store opened in Kornhill in December 1987 (another name for this store was Quarry Bay Main and Flagship store). It was listed in Hong Kong Exchanges and Clearing Limited on 4 February 1994 with the stock code 984.

Hong Kong JUSCO has now been renamed as AEON Stores (Hong Kong), and mainly manages shopping malls and other retail shops such as supermarkets, discount shops, home places, convenience stores and department stores. They offer low-cost and convenient daily necessities to customers including food, clothes, household items and electrical appliances. As of March 2013, there are eight AEON General Merchandise Stores (GMS) in Hong Kong, seven branches of AEON Supermarkets, 22 branches of Living Plaza by AEON, 4 branches of BENTO EXPRESS by AEON, 2 Aeon Style stores and only one branch of AEON MaxValu Prime, which is located at The One, Tsim Sha Tsui.


Taiwan JUSCO are subsidiaries of Taiwan AEON Stores Co., Ltd. The first JUSCO was in Windance in Hsinchu City. It was operated in 2003. The second JUSCO was operated in December 2005 at New Taipei city global mall.


A JUSCO store in Shenzhen, China

In Mainland China, JUSCO uses AEON and JUSCO for its name. From 1996, AEON Co., Ltd created many shopping mall named JUSCO. In Shanghai, there was a JUSCO before, but it divested finance finally because of poor management. In Guangdong, Guangdong JUSCO Co., Ltd used the name "JUSCO" to operate the first JUSCO at 1996. Now, there are thirteen shops in Guangdong. Otherwise, AEON also operated large shopping mall in Beijing and Shunde. It also planned to expand to North China. In Shenzhen, Aeon (永旺) has a number of large stores including one at Coastal city (Houhai station 后海).[4]

Other countries[edit]

The largest JUSCO (also the largest single-building shopping center in Japan) opened in 2005 in Mito.

All but two JUSCOs, Srinakarin Rd and Sukhumvit Soi 71, have been closed down in Bangkok, Thailand. ÆON Co., Ltd. is re-expanding there under the MaxValu name instead.


  1. ^ AEON store list Archived March 22, 2007, at the Wayback Machine
  2. ^ December 2004 - AEON Magazine - Volume 13 Archived December 6, 2006, at the Wayback Machine
  3. ^ Classe, Alison; Parry, John; Covell, Jeffrey L.; Rothburd, Carie (2013) [previous versions appeared in vol. 5 and 68]. Pederson, Jay P. (ed.). "AEON Co., Ltd". International Directory of Company Histories. Farmington Hills, Michigan: St. James Press (Gale, Cengage Learning group). 144: 28. ISBN 978-1-55862-830-4.
  4. ^ "Aeon, China Resources eye bids for ParknShop". Shenzhen Daily. 深圳报业集团. 26 July 2013. Retrieved 9 January 2019.

External links[edit]