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Penalty (brand)

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Penalty
Company typeSociedade Anônima
B3: CAMB3
IndustrySporting goods
Founded1970; 54 years ago (1970)
HeadquartersSão Roque, Brazil
Key people
Eduardo Estefano
(Executive Director)
ProductsAthletic shoes, apparel, sports equipment, accessories
RevenueDecrease US$133.7 million (2012)
Decrease US$6.0 million (2012)
Number of employees
2,500
Websitepenalty.com.br

Penalty (B3: CAMB4) is a Brazilian sporting goods manufacturer that was established in 1970 in São Paulo. The brand is operated by its owner and creator, Grupo Cambucci.[1]

The company manufactures mainly soccer equipment such as kit uniforms and balls.

History

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Former logo for Penalty used until 2011.

In 1945, the Assibe Brothers founded "Malharia Cambuci SA", a company of clothing for men and women in São Paulo. In 1970, the company created the brand "Penalty," launching products for the football market.

In the 1980s, Penalty became the largest Brazilian manufacturer of soccer balls. During this period, Penalty acquired the manufacturing rights for Asics shoes and Wilson tennis racquets. During the 1990s, the Brazilian football teams of São Paulo and Grêmio wore uniforms by Penalty.

In 1998, the brand expanded its business to Argentina, opening a filial of the company there and signing deals with some local teams.[1]

Official Bhutan home shirt from 2010 made by Penalty

In 2010, Penalty started sponsoring the Spanish Futsal League, and, one year later, the company signed an exclusive agreement with Víctor Valdés,[2] the football goalkeeper of Barcelona FC and Spanish national team, for whom Penalty designed an exclusive boot.[3]

Current sponsorships

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The following list that are sponsored by Penalty:

Association football

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Associations

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Domestic leagues

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Club teams

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Players

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Basketball

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Associations

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Domestic leagues

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Club teams

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Futsal

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Associations

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Domestic leagues

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Club teams

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Players

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Super GT

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Handball

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Associations

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Volleyball

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Associations

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Past sponsorships

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Association Football

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Associations

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National Teams

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Club teams

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Players

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Futsal

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National Teams

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Club teams

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  • Brazil Intelli (1986–1987, 2004–2005, 2013–2018)

Volleyball

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Association

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  • Paraguay Paraguayan Volleyball Federation (FPV)
  • Uruguay Uruguayan Volleyball Federation (FUV)

Club teams

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References

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  1. ^ a b About Penalty: History. penalty.com.
  2. ^ "Victor Valdés has begun a partnership with Penalty - Official site news, 24 September 2011
  3. ^ "Penalty rewarded eagle eyed fans", Footyboots website, 22 November 2011
  4. ^ Marca abriu loja na Costa Rica, retomou produção na Argentina e agora está presente em 19 países, 23 Oct 2021
  5. ^ "Firma PENALTY nowym sponsorem technicznym Radomiaka". RKS Radomiak Radom (in Polish). Retrieved 2019-08-31.
  6. ^ "Deola assina patrocínio de luvas com Penalty", 22 March 2011
  7. ^ Sorocaba Futsal anuncia cinco reforços e novo fornecedor de material esportivo on Globo Esporte, 19 Jan 2022
  8. ^ "Penalty fecha aporte a jogador de futsal", 4 August 2010
  9. ^ "Victor Valdés has begun a partnership with Penalty - Official site news, 24 September 2011
  10. ^ "Penalty rewarded eagle eyed fans", Footyboots website, 22 November 2011
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