WFLF (AM)

WFLF

File:WFLF-AM.gif
Pine Hills, Florida
Broadcast area	Greater Orlando
Frequency	540 kHz
Branding	AM 540 WFLA
Programming
Format	News/Talk
Affiliations	Fox News Radio The Weather Channel
Ownership
Owner	Clear Channel Communications (CCB Licenses, Inc.)
History
Call sign meaning	W FLorida Five-forty
Technical information
Facility ID	51970
Class	B
Power	50,000 watts
Links
Webcast	Listen Live
Website	www.540wfla.com

WFLF is the callsign for NewsRadio 540 WFLA, an AM talk radio station in Orlando, Florida, United States. It broadcasts at a medium-wave frequency of 540 kHz. It is owned by Clear Channel Communications and operates out of Clear Channel's Orlando area offices in Maitland. Its callsign alias comes from sister station NewsRadio 970 WFLA in Tampa. It is a Fox News Radio and Weather Channel radio affiliate. It runs a 50kW transmitter out of Pine Hills, Florida.

WFLF is the Greater Orlando affiliate for The Rush Limbaugh Show, The Glenn Beck Program, and Coast to Coast AM. It also features a local drive-time show hosted by former local news anchor Bud Hedinger. WFLF was the local affiliate for The Schnitt Show until 2003, and Dr. Laura until 2005, and previously featured a local morning show hosted by Pat Campbell. The station actively positions itself on the conservative end of the political spectrum, with such local marketing slogans as "Start your day the Right way," "Central Florida's Right News" and "Rush is Right."

WFLF debuted in February 2001. It took over the frequency formerly held by 540 The Team, a sports radio station which moved to 740-AM to become 740 The Team. In January 2008, WFLF merged selected programing with 740 The Team, after that station changed format.

AM 540 began broadcasting in 1955 under the WGTO call sign ("GTO" stood for Gulf to Ocean). From the late 1950s to the late 1970s, WGTO broadcast a Top 40 music format. WGTO's format changed to country in 1977, and it was named Small Market Station of the Year by Billboard in 1978. By 1986, however, WGTO had lost market share to FM stations such as WWKA.

Programming changes

Through the fall of 2007, WFLA carried the Pat Campbell show from 6 a.m.-9 a.m., and was the Orlando affiliate for The Mike Gallagher Show. In December 2007, 540 WFLA began to merge programming with 740 the Team, a sports radio station which was preparing to change to a Spanish-language format. Pat Campbell was fired, and his show ended in December. A simulcast of the 740's The Dan Sileo Show took its place, and became the permanent replacement in January 2008.

WFLA retained Glenn Beck, Rush Limbaugh, and Bud Hedinger. They filled the drive time slot with 740's The Finish Line from 6-9 p.m. starting in January 2008. After only one week, however, host Jerry O'Neill abruptly quit, and went to rival WHOO. Contributor Mike Tuck took over the host role, with The Shot Doctor reprising his color role.

During the NFL playoffs, WQTM's contract with the Buccaneers Radio Network and Westwood One was not picked up, and it reverted to real Radio 104.1, another Orlando-area Clear Channel station.

WFLF is the new flagship station of the Orlando Predators Arena Football League team[1], and is expected to inherit coverage of UCF Knights sports as well from AM 740, now called "La Preciosa."

Current programming

Monday through Friday

Start	End	Program
1 a.m.	5 a.m.	Coast to Coast AM with George Noory (rerun)
5 a.m.	6 a.m.	Wall Street Journal This Morning
6 a.m.	9 a.m.	The Dan Sileo Show
9 a.m.	12 p.m.	The Glenn Beck Program
12 p.m.	3 p.m.	The Rush Limbaugh Show
3 p.m.	6 p.m.	The Bud Heddinger Show
6 p.m.	9 p.m.	The Finish Line with Mike Tuck and The Shot Doctor
9 p.m.	1 a.m.	Coast to Coast AM with George Noory *

* unless pre-empted by special programming

References

• Facility details for Facility ID WFLF ({{{2}}}) in the FCC Licensing and Management System
• {{{2}}} in Nielsen Audio's AM station database