Sony Entertainment Television
 | This article needs additional citations for verification. (January 2016) |
| Country | India |
|---|---|
| Headquarters | Mumbai, Maharashtra |
| Programming | |
| Language(s) | Hindi |
| Ownership | |
| Owner | Sony Pictures Networks |
Sony Entertainment Television or SET, is a Hindi-language based general entertainment television channel in Indian Subcontinent. It was launched in October 1995 and is owned by Sony Pictures Networks India Pvt. Ltd. (formerly MSM), a subsidiary of Sony Pictures Entertainment. The network carried C.I.D. and Kaun Banega Crorepati.[2] Sony Entertainment Television unveiled its brand refresh, complete with a new logo and brand identity, and changed its logo on its 21st anniversary while premiering The Kapil Sharma Show on 19th November 2016.[3]
Marketing
Sony HD
Sony is available in HD on DishTV, Tata Sky, Videocon d2h, Airtel digital TV, Dish Home (Nepal) and Fastway Cable.[4] It was launched on 28 May 2012.[5]
Programming
SET's programming is targeted towards family audiences. The programming covers genres including drama, reality, comedy, suspense, mythology, and romance.
References
- ^ "Sony Entertainment Television Asia". setindia.com.
- ^ Multi Screen Media is now Sony Pictures Networks. Afaqs (2015-11-3).
- ^ http://www.media247.co.uk/bizasia/sony-tv-set-for-brand-refresh
- ^ Sony Entertainment Television Asia goes HD in India | BizAsia UK | The UK's only Asian media news site. Media247.co.uk (2012-05-27). Retrieved on 2013-12-23.
- ^ Sony launches on HD platform | Best Media Info