Kit Kat: Difference between revisions

Kit Kat
	International KitKat logo
Product type	Confectionery
Owner	Nestlé (outside the USA); The Hershey Company (USA only)
Country	United Kingdom
Introduced	1935
Markets	World
Website	Kit Kat

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A Kit Kat is a confection which was first created by Rowntree's of York, England and now produced worldwide by Nestlé, which acquired Rowntree in 1988,^[1] except in the United States where it is made under licence by The Hershey Company. Each bar consists of fingers composed of three layers of crème-filled wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar one at a time.

History

The original four-finger version of this chocolate-covered biscuit bar was developed after a worker kit katssmell factory in York put a suggestion in the suggestion box for a snack that a 'man could have in his lunch box for work'.^{[citation needed]} It was launched in September 1935 in the UK as Rowntree's Chocolate Crisp (price: 2d). The two-finger version was launched on May 15, 1936. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and later just Kit Kat after World War II. The name is believed to have come from the Kit-Cat Club, an eighteenth-century political club for artists.^[2]

The traditional bar has four fingers which each measure approximately 1 cm by 9 cm. The Kit Kat Chunky (known as Big Kat in the U.S.) has one large finger approximately 2.5 cm wide and was introduced in 1999. Kit Kat bars contain varying numbers of fingers depending on the market, ranging from the half-finger sized Kit Kat Petit in Japan to the three-fingered variants in Arabia to the twelve-finger Kit Kat family-size bars in Australia and France. Kit Kat bars are sold either individually or in bags, boxes or multi-packs. In the UK and Canada, Nestlé also produces a Kit Kat ice cream; and in Malaysia, Kit Kat Drumsticks.

Global confection

The Kit Kat has been manufactured by Nestlé for Canada, Germany, Japan, and Australia. Kit Kat bars available in the United States are manufactured under licence by The Hershey Company, a Nestlé competitor, due to a prior licensing agreement with Rowntree. Kit Kat bars are manufactured in 15 countries: UK, USA, Canada, Australia, New Zealand, Algeria, South Africa, Germany, Japan, China, Malaysia, India, Turkey, Venezuela and Bulgaria.

In the UK, Kit Kat is the number one brand both as a confectionery item and as a biscuit.^{[citation needed]} In both the US and Canada, the Kit Kat is also extremely popular and is one of the top ten chocolate bar brands.^{[citation needed]}

In recent years, Kit Kats have also become very popular in Japan, a phenomenon attributed to the coincidental similarity between the bar's name and the Japanese phrase kitto katsu, which roughly translates to "You will surely win!" This has reportedly led to parents and children buying them for school examination days as a sort of good luck charm.^[3] However, transliteration is not always in Nestlé's favour - kitto katto (where 'katto' is taken to be a katakana transliteration of the English verb 'cut') is understood to bestow Kit Kat with the less positive significance of "you will surely miss the cut". As such, gifts of a single kit-kat are a running joke for senior high school students taking the University Entrance Examinations in some areas.^{[citation needed]} It is also in Japan that Kit Kat has in recent years seen a variety of different flavours emerge, although each for a limited time. Some examples include, maple syrup, melon, vanilla bean, grape, apple, banana, caramel, kiwifruit, azuki, green tea, yuzu and cherry blossom. Further building on the teen market, Nestlé created a music label in 2005 and bundled Kit Kats with CDs which has propelled the Kit Kat to become the #1 selling biscuit in Japan.^[4] The year 2003 was a turning point for the Kit Kat bar as well as the confectionery industry in general. The popularity of low carb diets and the push to healthier eating stifled sales growth in many parts of the world. In addition, fierce competition from Cadbury's newly formed Dairy Milk superbrand also contributed to sales of the Kit Kat decreasing considerably in its home market of the UK and threatened to depose it from its #1 position.^[5]^[6] The solution adopted by Nestlé and others was to increase dramatically the number of new and unique variations of their confections and market them as limited or special editions whereby they would usually only be available for a few months at a time so as not to impact the sales of their permanent edition counterparts.^[7] The strategy initially reversed the decline of the Kit Kat^[8] and has been adopted worldwide by Nestlé, Hershey, Mars and others with similar success.^[9]^[10]

This has resulted in many new flavours and varieties of the Kit Kat and other confections appearing globally since then. While some flavours have been hits, many have flopped, alienating some consumers in the process, causing Nestlé to scale back on new releases.

In late 2005 Chris White, the managing director of Nestlé Rowntree abruptly left his job amid controversy that his marketing strategies may in fact have had a negative impact on Kit Kat and confection sales in the long term.^[11] Also, in September 2006 Nestlé announced they were eliminating 25% of their workforce in York and moving production of Smarties to Germany. One of the reasons given for the cuts and moves was so that the York factory could be modernised for Kit Kat production to continue.^[12]

As dark chocolate has seen increased demand and favour worldwide because of its purported health benefits, September 2006 saw the launch of the four-finger Kit Kat Fine Dark in the UK as a permanent edition as well as new packaging for the entire brand.^{[citation needed]} Hershey, which had previously sold the four-finger Kit Kat Dark in the US several years ago as a limited edition, is also expected to re-introduce the bar as a permanent edition in the near future.^{[citation needed]}

Nestle are now manufacturing two finger Kit Kats with natural flavourings, and for the first time, Kit Kats in this format are suitable for vegetarians. It is not known at this date whether or not other varieties will follow suit.

Brand name and appearance

The traditional red wrapper of the original bar briefly became blue between 1945 - 1947. As a result of milk shortages after the end of World War II, the milk chocolate coating was suspended and a dark chocolate was used instead during that period.

In the UK, Nestlé has confirmed that the correct spelling of the brand name is KIT KAT.

File:American KitKat.svg

The United States version of the logo.

The Hershey Company has a licence to produce Kit Kat bars in the United States which dates from 1969, when Hershey executed a licensing agreement for both the Kit Kat and the Rolo with Rowntree. Nestlé, which has a substantial presence in the US, had to honour the licensing agreement which allows Hershey to retain the Kit Kat / Rolo licence so long as Hershey is not sold. This was a factor in Hershey's failed attempt to attract a serious buyer in 2002.^[13]^[14]

Hershey's Kit Kat packaging and advertising in the USA has differed from the branding used in every other country where it is sold, although in 2002 Hershey Kit Kats finally started to adopt the slanted ellipse logo used worldwide by Nestlé (Though the ellipse is red and the text is white, rather than the other way around).

In Norway a similar product is manufactured by Kraft Foods and sold as Kvikk Lunsj. Kvikk Lunsj XXL is similar to a Kit Kat Chunky.

Marketing and promotion

After launching in the 1930s, Rowntree's Chocolate Crisp was originally advertised as "the biggest little meal" and "the best companion to a cup of tea". During the Second World War, Kit Kat was depicted as a valuable wartime foodstuff, with the slogan "what active people need". 'Kitty the Kat' arrived in the late 1940s to emphasise the "rich full cream milk" qualities of the bar and, thanks to contemporary improvements in production methods, also highlighted the new and improved 'snap' by responding to a biscuit being broken off screen. The first Kit Kat poster appeared in 1951, and the first colour TV advert appeared in 1969.

Since 1957, the slogan for the Kit Kat in the UK and elsewhere has been "Have a break... have a Kit Kat". However, in 1995, Nestlé sought to trademark the "Have a break" portion. After a ten year legal battle which was contested by rival Mars, the European Court of Justice ruled on July 7, 2005 to send the case back to the British Courts.^[15]

In the meantime, Nestlé UK changed the slogan in 2004 to "Make the most of your break".^[16] The new slogan was not embraced outside of the UK and recently Nestlé Rowntree has returned to using the original slogan.

The "classic" American version of the "Gimme a Break" Kit Kat jingle (in use in the US since 1986) was written by Ken Shuldman (lyrics) and Michael A. Levine (music) for the DDB Advertising Agency. Versions of the original have been covered by Carrie Underwood, Shawn Colvin, and many studio singers as well as people who have appeared on-camera in the commercials. The jingle was cited in a study by University of Cincinnati researcher James A. Kellaris as one of the top ten "earworms" - bits of melody that become stuck in your head. Another version of the advertising jingle 'Gimme a break' created for Kit Kat "Factory" commercial in the USA was an original recording by Andrew W.K. W.K. was hired to write a new musical version for their "Gimme a break" slogan. Variations on the Andrew W.K. advertisement included executive dance routines in corporate offices, and a network news room. However, the "classic" song has also been used again since the newer version first aired in 2004.

A 1989 advertisement for Kit Kat, in which a giant panda in a zoo "takes a break" came 30th in Channel 4's "100 Greatest Adverts" poll in 2000. Another memorable 1980s UK TV advert for Kit Kat featured a music mogul auditioning a new band, ending with the line "You can't sing, you can't play, you look awful" (Pause) "You'll go a long way."

KitKash is one of the most recent Kit Kat promotions by Nestlé. Premiering in Australia and New Zealand in 2004, each Kit Kat wrapper contained a unique code inside. A winning code was potentially worth $20, $50, $100 or even $10,000. In 2005 the UK's KitKash involved registering an account on the KitKash website and accumulating the codes which each had a point value in order to buy, bid or win products on the site. In 2006 KitKash has been expanded in the UK to include KitKash points in many of Nestlé's other confections as well as spread to Germany (ChocoCash) and France (Kit Kat Kode). USA Kit Kats are also part of the action thanks to Hershey (WrapperCash).

In late 2004, through to the end of 2006, Nestlé Rowntree sponsored York City F.C.. As a result the club's home-ground, Bootham Crescent, was renamed to KitKat Crescent.^[17]

Fairtrade

In December 2009 it was announced that the four finger variety of KitKat would use Fairtrade chocolate (at least in the UK) from January 2010.^[18] It has also been announced that the fair trade KitKat promotion will be extended to the two finger edition as of January 2010. ^[19]

However, it is argued by campaigners including Baby Milk Action "that anyone who is concerned about promoting real change for people in developing countries support the boycott and buy products from companies with positive business values, not just token initiatives." ^[20]

Kit Kat varieties

Many varieties of Kit Kat have existed, either temporarily or permanently: There are often country-specific limited edition bars (not listed). (listed by primary market or origin)

The Kit Kat Orange was the first flavour variant. It was introduced in the UK in 1996, followed in 1997 by the Kit Kat Dark and Kit Kat Mint.^{[citation needed]} As of 2008, all three are available as permanent editions in the UK in two finger multipacks, along with the Kit Kat Original and Kit Kat White.

A three-finger Kit Kat is produced for the Middle East, simply to match a denomination of the local currency and make the product a convenient, one-coin purchase.

A wide variety of promotional items exist, ranging from the obvious (such as mugs, pens, oven gloves and tea-towels) to the somewhat less obvious (such as Kit Kat coats for small dogs). Recently in Japan, Kit Kats have come packaged with CD singles and a special limited edition double pack of Kit Kat Crispy Monogatari came bundled with a mini book featuring six short stories, one of which is written by Koji Suzuki, author of the Ring cycle series of books. The brand is often declined into special edition products in different markets to commemorate festivals such as St. Valentine's Day.

Japan has pushed Kit Kat flavours the most. Kit Kat Japan also has unique "Regional" variations such as a mango-flavoured Kit Kat available only in Kyushu and Okinawa.

Kit Kat is also available in jars that are dispensed from vending machines in Japan.

Standard finger bars

The standard finger bars include mini single fingers (petits or miniatures), two finger mini bars, four (or three) finger standard bars, and "king size" bars (five to eight fingers).

A UK standard 2 finger bar in 2008 packaging

Kit Kat Original — (different taste & texture in different countries)
Pickled Plum: Japan
Bubblegum: Japan (made with blue chocolate)
Mango: Japan. (made with yellow chocolate)
Rose: Japan
Lemon vinegar: Japan
Kit Kat Fine Dark — UK, Spain & Germany variant of Kit Kat Dark Chocolate
Kit Kat Cacao 61% — Japan — newer version of Kit Kat Bitter with 61% cocoa content
Kit Kat Sakura (Cherry blossom) — Japan —
Kit Kat Cacao 72% — Japan — dark chocolate petits with 72% cocoa content
Kit Kat White Creme — US permanent edition — current version of US Kit Kat White made with vegetable oil based candy coating rather than pure white chocolate
Kit Kat White — Japan & Spain
Kit Kat Iced Tea — Japan
Kit Kat Wasabi — Japan
Kit Kat Caramel and Salt — Japan
Kit Kat Cucumber — Japan
Kit Kat Kinako (soybean flour) — Japan
Kit Kat Wa Guri (Chestnut flavour) — Japan
Kit Kat Green Tea (Matcha) — Japan
Kit Kat Milky White — Germany variant of Kit Kat White Chocolate
Kit Kat Mint — UK permanent edition, US limited edition — mint flavoured milk chocolate coating
Kit Kat Mint Chocolate — Australia — mint green colour wafers
Kit Kat Apple — Japan
Kit Kat Orange — UK permanent edition, US, Japan, Malaysia limited edition.
Kit Kat International Recipe — Malaysia, Singapore and selected East Asian countries — The chocolate was made from Ghana cocoa beans and thus had the tendency to melt down very easily when compared to Kit Kat Original.
Kit Kat Café Latte with Hokkaidō Milk — Japan
Kit Kat Kiwifruit — Japan
Kit Kat Strawberry — Japan
Kit Kat Peach — Japan
Kit Kat Caramac — UK
Kit Kat Chocolate Overload — Australia — Milk Chocolate outside, chocolate creme filling and chocolate wafers
Kit Kat Gold — Japan — petits with fudge-like covering and dusted cocoa powder on outside
Kit Kat Noisette (Hazelnut) — Germany
Kit Kat Lite — India — two finger bar with 50% less sugar
Kit Kat Carb Alternatives — US — low carb version with 50% less sugar carbs
Kit Kat Low Carb — UK
Kit Kat Cantaloupe; Japan
Kit Kat Pineapple; South Africa
Kit Kat Cappuccino; Poland & UK
Kit Kat Triple Berry; Japan
Kit Kat Mango; Japan
Kit Kat Azuki (Red Bean); Japan
Kit Kat Green Grape Muscat; Japan^[21]
Kit Kat Caramel Macchiato; Japan (September 2008)^[22]
Kit Kat Zunda - mashed edamame beans; Japan (only in Yamagata prefecture)
Kit Kat Beet; Japan (only in Hokkaido prefecture)
Kit Kat Hascapp - Hokkaido blueberry; Japan (only in Hokkaido prefecture)
Kit Kat Soy Sauce - "Tokyo Limited Edition" ; Japan
Kit Kat Yakimorokoshi - grilled corn; Japan (only in Hokkaido prefecture)
Kit Kat Jyagaimo - potato; Japan (only in Hokkaido prefecture)
Kit Kat Daigakuimo - candied sweet potato; Japan
Kit Kat Kobe pudding - "Kobe Limited Edition" ; Japan
Kit Kat Houjicha - Japanese roasted tea ; Japan
Kit Kat Kokuto - Black sugar ; Japan
Kit Kat Watermelon and Salt ; Japan
Kit Kat Pumpkin ; Japan
Kit Kat Edamame (Soybean) ; Japan
Kit Kat Banana; Canada
Kit Kat Lemon Chocolate ; Japan (Valentine's limited edition)
Kit Kat Cookies & Chocolate ; Japan
Kit Kat Cookies PLUS ; Japan
Kit Kat Dark Chocolate; Italy
Kit Kat White Chocolate; Italy
Kit Kat Apple Vinegar; Japan
Kit Kat Veggie; Japan ^[21]

Large single finger Chunky bars

File:KitKat chunky.jpg

Kit Kat Chunky

File:KitKatChunky.jpg

Kit Kat Chunky and Kit Kat Chunky Peanut Butter, as sold in the UK (September 2006)

Kit Kat Chunky — UK, Canada, everywhere besides US, Japan, Hong Kong
Kit Kat Big Kat — Japan & Hershey US version of Chunky
Kit Kat Big Kat Bitter — Japan
Kit Kat Black — Turkey — a dark chocolate chunky
Kit Kat Big Break — UK — extra large Chunky bar
Kit Kat Chunky M.A.X. (Maximum Appetite Xcitement) — Canada — another extra large Chunky bar
Kit Kat Chunky White — limited or permanent edition in many different countries
Kit Kat Cookie Dough — Australia
Kit Kat Chunky Hazelnut Cream — Germany
Kit Kat Honeycomb — Australia
Kit Kat caramel — US version of Kit Kat Chunky Caramel
Kit Kat Chunky Caramel — Canada, Australia and UK
Kit Kat Editions Golden Caramel — UK — same as Chunky Caramel
Kit Kat Editions Caramel Dream — Germany — another Chunky Caramel
Kit Kat Peanut butter — UK, Canada, Europe, Australia, — Chunky with peanut butter filling (Now Discontinued due to lack of demand)
Kit Kat Editions Tiramisu — UK
Kit Kat Extra Crispy — US — Chunky with a six layer wafer
Kit Kat Strawberry; Australia and raises funds for the National Breast Cancer Foundation
Kit Kat Cookies n Cream; Australia, released in August 2008.
Kit Kat Cinnamon; Canada
Kit Kat Coffee; Canada

Other Kit Kat forms and shapes

Kit Kat Choc'n'Go — France — box of individually wrapped fingers
Kit Kat Choc'n'Go Dark Choco — France limited edition — dark chocolate coating with caramelised cocoa pieces
Kit Kat Delight — Italy
Kit Kat Family Block — Australia — twelve finger family size bar
Kit Kat Family Block Chocolate Overload — Australia
Kit Kat I-Stick — Japan limited edition — Creamy bitter chocolate between wafers and dark chocolate coating — two stick format sold in cooler or freezer section of stores
Kit Kat Stick — Japan — box of individually wrapped long Kit Kat fingers
Kit Kat Stick Almond — Japan
Kit Kat Stick Half Bitter — Japan
Kit Kat Tablet — France — same as Kit Kat Family Block
Kit Kat Ball — France — bag of round bite-size pieces
Kit Kat Bites — US, Malaysia &, — similar to Kit Kat ball
Kit Kat Little — Japan — newer version of Kit Kat Baby
Kit Kat Pop Choc — UK, Germany, Poland, The Netherlands — also identical to Kit Kat Ball
Kit Kat Kubes — UK — square-shaped miniature pieces
Kit Kat Chunky — The Netherlands — Bigger size Kit Kat Chunky
Kit Kat Senses; Canada, UK & Ireland — hazelnut praline centred
Kit Kat Chunky Duo; UK; A little larger than a Kit Kat Chunky Kingsize, and split into two separate bars.
Kit Kat (Finger size) Almost half the size of a kit kat bar; Pakistan
Kit Kat Watermelon Minis; Japan^[21]
Kit Kat Black Sugar Minis; Japan^[21]
Kit Kat Cone - Ice-cream cone with vanilla ice-cream covered in chocolate with a single Kit Kat stick in the top; Japan, Denmark
Kit Kat Caramel Pudding minis; Japan

Ingredients

Original Kit Kat ingredients unless otherwise stated, listed by decreasing weight:

UK

Milk chocolate (66%) (sugar, cocoa butter, cocoa mass, dried skimmed milk, whey powder, butterfat, vegetable fat, lactose, emulsifier (soya lecithin), flavouring), wheat flour, sugar, vegetable fat, cocoa mass, yeast, raising agent (sodium bicarbonate), salt, calcium sulphate (a.k.a Gypsum), flavouring. In 2006, the UK four-finger Kit Kat contained 233 dietary calories (kcal) (975 kilojoules). In 2009, the two-finger Kit Kat contained 107 calories^[23] ^[24].

USA

High fructose corn syrup, wheat flour, cocoa butter,milk, chocolate, refined water palm kernel oil, lactose, milk fat, soya lecithin, PGPR (emulsifier), yeast, artificial flavour, salt, sodium bicarbonate.

Canada

Milk Chocolate (Sugar, Modified Milk Ingredients, Cocoa Butter, Unsweetened Chocolate, Lactose, Soya Lecithin, Polyglycerol Polyricnoleate, Artificial Flavour), Wheat Flour, Sugar, Modified Palm Oil, Unsweetened Chocolate or Cocoa Powder, Sodium Bicarbonate, Soya Lecithin, Artificial Flavour. May contain Salt and Yeast.

Canada (Dark Kit Kat)

Dark Chocolate (Sugar, Unsweetened Chocolate, Cocoa Butter, Milk Ingredients, Soya Lechithin, Salt, Artificial Flavour), Wheat Flour, Sugar, Modified Palm Oil, Unsweetened Chocolate or Cocoa Powder, Sodium Bicarbonate, Soya Lechithin, Artificial Flavour. May contain Salt and/or Yeast.

Asia

Nestlé have factories in various locations in mainland China, to supply to China and Hong Kong. The Chinese version of the Kit Kat is sold in a plastic bag due to the humid weather in the region.^{[citation needed]} The flavour is slightly different from that of UK's foil-wrap version.^{[clarification needed]} During the 2008 Chinese milk scandal, where melamine was found to have tainted some milk suppliers in China, importers in Hong Kong chose to import British versions of the chocolate bar.

Big Brother UK Series 7 golden ticket draw

During the first three weeks of Big Brother Series 7, Channel 4 conducted a promotion in conjunction with Nestle to distribute 100 golden tickets randomly throughout Kit Kat biscuits, in a style reminiscent of the story Charlie and the Chocolate Factory. Members of the public finding these tickets were permitted to use them to give themselves a chance to become a Big Brother housemate and bypass the standard auditions process.

Golden ticket holders were invited to a television show where one of them, Susie Verrico, was chosen to enter the House by Aisleyne Horgan-Wallace, picking a ball out of a machine at random.

This contest caused some controversy, with the Advertising Standards Authority saying that the terms and conditions of the draw should have been made clearer in related advertisements, and that an independent adjudicator should have been present before and during the draw.^[25]

References

^ "Nestle UK Website- History of Rowntree". Retrieved 2007-04-04. 1988 - Nestlé SA buys Rowntree plc.
^ http://kitkat.co.uk/past/
^ Japan snaps up 'lucky' Kit Kats, BBC News, February 2, 2005
^ Kit Kat bags Platinum at Marketing Effectiveness Awards, Televisionpoint.com, Jun 29, 2006
^ Fat profits: Choc tactics, BBC News, 24 March, 2004
^ Consumers 'snub unhealthy brands', BBC News, 13 December, 2003
^ Robert Uhlig, Cheesecake Kit Kat? Give us a break, Daily Telegraph, February 19, 2004
^ http://www.irn-talkingshop.co.uk/categorymanager/nestlerowntree/nestle%20temp/pressrelease/Lemon%20Yoghurt%20Boosts%20Kit Kat.pdf
^ Limited Editions Are Latest Candy Craze, ABC News, July 18, 2005
^ Jenn Abelson, Limited-edition candies sweeten the marketplace, Boston Globe, May 2, 2005
^ Nestle: Crisis follows crisis at Nestle, Brand Republic, November 16, 2005 (pay)
^ [1] Reuters, September 9, 2006 (link now dead)
^ Nestlé quiet on Hershey sale, Confectionery News, August 05, 2002
^ Andrew Ross Sorkin, New York Times, Possible buyers, seller far apart on Hershey sale, San Francisco Chronicle, August 27, 2002
^ Kit Kat slogan dispute sent back to U.K. courts, International Herald Tribune, July 8, 2005
^ Slaven Marinovich, Kit Kat barred, Brand Channel, June 6, 2005 issue
^ Kat.shtml Kit Kat Crescent, BBC North Yorkshire, January 19, 2005
^ Nestle's Kit Kat goes FairtradeThe Telegraph, December 7 2009
^ The Guardian, December 7 2009
^ [2]The Guardian, December 7 2009
^ ^a ^b ^c ^d http://rinkya.blogspot.com/2009/09/veggie-kit-kat-taste-review.html "Veggie Kit Kat Review. Cite error: The named reference "rinkya" was defined multiple times with different content (see the help page).
^ Kat/limited/kk_caramel_mac.html "ネスレキットカットキャラメルマキアート味". Retrieved 7 October 2008. Template:Ja icon
^ http://kitkat.co.uk/textonly/now/
^ http://www.easier.com/view/Lifestyle/Health_and_Fitness/Diet/article-156784.html
^ "ITV News Website:Big Brother contest slammed again". Retrieved 2006-10-11.

External links

[1] "Nestle UK Website- History of Rowntree". Retrieved 2007-04-04. 1988 - Nestlé SA buys Rowntree plc.

[2] ttp://kitkat.co.uk/past/

[3] Japan snaps up 'lucky' Kit Kats, BBC News, February 2, 2005

[4] Kit Kat bags Platinum at Marketing Effectiveness Awards, Televisionpoint.com, Jun 29, 2006

[5] Fat profits: Choc tactics, BBC News, 24 March, 2004

[6] Consumers 'snub unhealthy brands', BBC News, 13 December, 2003

[7] Robert Uhlig, Cheesecake Kit Kat? Give us a break, Daily Telegraph, February 19, 2004

[8] ttp://www.irn-talkingshop.co.uk/categorymanager/nestlerowntree/nestle%20temp/pressrelease/Lemon%20Yoghurt%20Boosts%20Kit Kat.pdf

[9] Limited Editions Are Latest Candy Craze, ABC News, July 18, 2005

[10] Jenn Abelson, Limited-edition candies sweeten the marketplace, Boston Globe, May 2, 2005

[11] Nestle: Crisis follows crisis at Nestle, Brand Republic, November 16, 2005 (pay)

[12] [1] Reuters, September 9, 2006 (link now dead)

[13] Nestlé quiet on Hershey sale, Confectionery News, August 05, 2002

[14] Andrew Ross Sorkin, New York Times, Possible buyers, seller far apart on Hershey sale, San Francisco Chronicle, August 27, 2002

[15] Kit Kat slogan dispute sent back to U.K. courts, International Herald Tribune, July 8, 2005

[16] Slaven Marinovich, Kit Kat barred, Brand Channel, June 6, 2005 issue

[17] Kat.shtml Kit Kat Crescent, BBC North Yorkshire, January 19, 2005

[18] Nestle's Kit Kat goes FairtradeThe Telegraph, December 7 2009

[19] The Guardian, December 7 2009

[20] [2]The Guardian, December 7 2009

[rinkya-21] ttp://rinkya.blogspot.com/2009/09/veggie-kit-kat-taste-review.html "Veggie Kit Kat Review. Cite error: The named reference "rinkya" was defined multiple times with different content (see the help page).

[22] Kat/limited/kk_caramel_mac.html "ネスレキットカットキャラメルマキアート味". Retrieved 7 October 2008. Template:Ja icon

[23] ttp://kitkat.co.uk/textonly/now/

[24] ttp://www.easier.com/view/Lifestyle/Health_and_Fitness/Diet/article-156784.html

[25] "ITV News Website:Big Brother contest slammed again". Retrieved 2006-10-11.

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v t e Confectionery products of The Hershey Company
Discontinued products are in italics
Chocolate-based	5th Avenue Air Delight Almond Joy Bar None Bliss Brookside Cadbury Creme Egg¹ Cadbury Dairy Milk¹ Cherry Blossom Cookies 'n' Creme Cookies 'n' Mint Dagoba Glosette Heath bar Hershey bar Hershey-ets Hershey's Drops Hershey's Kisses Hershey's Kissables Hershey's Miniatures Hershey's S'mores Hershey's Special Dark Kit Kat² Krackel Milk Duds Mini Eggs¹ Mounds Mr. Goodbar NutRageous Oh Henry!³ Rally Reese's Crispy Crunchy Bar Reese's Fast Break Reese's Peanut Butter Cups Reese's Pieces Reese's Sticks Reese's Whipps Rolo² Scharffen Berger Skor Snack Barz Swoops Symphony Take 5 (Max 5) Whatchamacallit Whoppers York Peppermint Pattie
Others	Bubble Yum Good & Fruity Good & Plenty Ice Breakers Jolly Rancher Koolerz Lancaster Soft Crèmes PayDay Twizzlers Zagnut Zero
Hershey's also manufactures military chocolate for the U.S. Armed Forces. ¹ Marketed in the U.S. under license from Mondelēz. ² Marketed in the U.S. under license from Nestlé. ³ Canada version only.